Forrester

For Customer Insights Professionals

Report:How Personal Identity Management Will Change Social Marketing Relationships

Marketers Must Exchange Value For Customers' Social Data

Through social interactions on channels such as Facebook, Twitter, and blogs, consumers are creating a massive amount of data. Customer Intelligence (CI) professionals want this data and are now...

• Downloads: 386

Discussion:TechRadar

Discussion:Rethink Existing Approaches To Embed Cross-Channel Attribution

Discussion:What Social CRM Means To Customer Intelligence

Excellent capture of the next wave for Targeting via social listening and CRM integration

Discussion:Building Data Stewardship Is A New Customer Intelligence Imperative

For Customer Insights Professionals

Report:How The Online Marketing Suite Affects The Marketing Technology Ecosystem

The online marketing suite transforms organizations' customer relationships through coordinated, relevant multichannel experiences. To satisfy this vision, all participants in the marketing...

• Downloads: 510

Discussion:Revisiting The Online Marketing Suite

Good look at the online marketing landscape - a refreshed view that was needed - great job!

For Customer Insights Professionals

Client Inquiry:Best-In-Class Highly Personalized Multichannel Communications Programs

What are some great examples of automated, highly personalized, multichannel communications programs? My company has a few programs in pilot mode, but it seems that this concept of highly automated,...

Discussion:Must-Have Analytics For Your Retention Tool Kit

For Customer Insights Professionals

Report:Preparing For The Intelligent Enterprise: A Blueprint For Market Insights Professionals

Why Market Insights + Customer Intelligence = Competitive Advantage

Companies now have more data on their customers than ever before, from surveys to social media, web analytics, and transactional data. However, most firms lack the structure and process to translate...

• Downloads: 876

Discussion:The Online Marketing Suite Evolves

Discussion:Evaluate And Evolve Social Intelligence

Discussion:Executive Q&A: Text Analytics For Customer Intelligence

Zach, Great topic, and you have some great points here. I have to disagree on one thing: Text analytics shouldn't focus on just unstructured data. It's obvious that finding as much actionable...

Discussion:Campaign Management Needs A Reboot

Suresh, great report. We proposed and offered Inbound and Outbound consolidation for marketing and csutomer service in 2001. We were and still are far ahead in that game. I am glad that you turn this...

For Customer Insights Professionals

Report:Monetizing Market Insights

Aligning Market Insights To Business Goals Drives Value

In most organizations, market insights professionals struggle to link the insights they provide to actual business impact and value. This is at odds with executives, who are aligning their internal...

• Downloads: 479

For Customer Insights Professionals

Report:Preparing For The Intelligent Enterprise: A Blueprint For Customer Intelligence Professionals

Why Market Insights + Customer Intelligence = Competitive Advantage

Despite an abundance of customer-related data, most companies still struggle to understand their customers — lacking the culture, process, technology, data, measurement framework, and business...

• Downloads: 864

For Customer Insights Professionals

Tool:The Forrester Wave™: Database Marketing Service Providers, Q1 2011

For Customer Insights Professionals

Report:Enable Loyalty Program Success With Sound Processes

Processes: The Customer Loyalty Playbook

Loyalty programs promise to increase retention and satisfaction, but they often fall short of delivering results because they lack an innovative strategy to set them apart from the competition. This...

• Downloads: 873
• Rating:

For Customer Insights Professionals

Report:What Needs To Happen In Market Research In 2013

Market Insights Needs To Invest In Richer Data, Technology, And Skills To Prepare For The Future

The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on...

• Downloads: 191

For Customer Insights Professionals

Report:Deciphering A Fragmented Customer Analytics Ecosystem

Tools And Technology: The Customer Analytics Playbook

With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently turn to...

• Downloads: 2384

Discussion:Uncovering The Value Of Social Intelligence For B2B Companies

Discussion:Measure The Strength Of The Marketing Technology Stack

For Customer Insights Professionals

Report:Case Study: SCENE Uses Customer Insights To Deliver Value To Loyalty Customers

This report provides a case study supporting Forrester's best practices for customer intelligence professionals working to drive customer loyalty. Forrester identifies four crucial best practices for...

• Downloads: 168

Discussion:The Forrester Wave™: Customer Engagement Agencies, Q4 2012

Fatemeh, Very well done CEA Wave! CEA is the future for MSP/digital agencies. Agree with your observations that their is a long road to maturity with the larger, well entrenched providers in...

Discussion:Leverage Social Data To Elevate Customer Intelligence

Zach, do you see a difference between Customer-centric and Customer-obsessive business profiles? If you do, I'd love to know what it is. Gregory