Forrester

For CIO Professionals

Report:Unleash Innovation With Good Governance

Governance: The Innovation Playbook

Does your organization struggle to innovate? As organizations work to acquire and maintain competitive differentiation in a global marketplace, they often look to innovation as a key strategic...

• Downloads: 671
• Rating:

For Marketing Leadership Professionals

Tool:Product Teams Have Yet To Realize The Full Potential Of Social Media

For Sourcing & Vendor Management Professionals

Report:SVM Is Uniquely Positioned To Connect Innovation Leadership To Innovation Services

Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...

• Downloads: 353

For CIO Professionals

Tool:The Forrester Innovation Heat Index

For CIO Professionals

Tool:Population Growth In Less Developed Regions Eclipses That In More Developed Regions

For CIO Professionals

Tool:Forrester's Information And Communications Technology (ICT) Industry Wheel By Region

For Marketing Leadership Professionals

Tool:Product Strategy Professionals Recognize The Impact Of Connected Devices

For Marketing Leadership Professionals

Report:A Systematic Approach to Open Innovation Strategy

Strategic Plan: The Open Innovation Playbook

Despite the fact that economists, consultants, and business experts have been advocating for open innovation for more than a decade, product strategists indicate that most firms continue to struggle...

• Downloads: 361
• Rating:

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

Vision: The Emerging Touchpoints For Marketing Playbook

Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

• Downloads: 449
• Rating:

For CIO Professionals

Report:Psion Embraces Intercompany Collaboration As A Core Part Of Its Business

Social Software Plugs Partners And Customers Into The Product Development Process

Psion, a manufacturer of ruggedized handheld devices, has made intercompany collaboration core to its business. Psion CEO John Conoley and CMO Nick Eades have partnered in recent years to turn around...

• Downloads: 159

For eBusiness & Channel Strategy Professionals

Report:Mobile Is Not Just Another Channel

How eBusiness Executives Can Create Unique Offerings For Portable Devices

eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is...

• Downloads: 1842

For CMO Professionals

Report:Look To Asia To Inspire And Pilot Your Marketing Innovation

Asian markets are key for international brands: With 60% of the world's population and continuing economic growth, senior marketers are paying close attention to the region's potential. CMOs should...

• Downloads: 204
• Rating:

For CMO Professionals

Report:How To Drive Marketing Innovation

Innovation Must Be Deliberate, Distributed, And Demonstrable

Marketing innovation is a business priority. But not all marketing leaders are meeting the challenge despite executive interest. CMOs who are better at driving their organizations are doing so by...

• Downloads: 777

For CIO Professionals

Report:The Reinvention Of Product Development Services

The Next Generation Of Service Offerings Spurs Market Growth

A series of major business, technological, and supplier changes is driving a fundamental transformation in the market for product development services. As our research unveils, wholesale buyers will...

• Downloads: 628

For Marketing Leadership Professionals

Report:The Path To CPG Innovation Is Wide Open

Why Open Innovation Is A Natural Fit For CPG Product Strategists

Consumer packaged goods (CPG) companies are facing a daunting challenge: finding ways to differentiate their products among a sea of competing offerings. Incremental changes will not suffice; nor...

• Downloads: 341

For CIO Professionals

Tool:Spending Allocations By Size Of Firm

For Marketing Leadership Professionals

Report:Overcome The Challenge Of Measuring Innovation

Performance Management: The Open Innovation Playbook

Product strategists currently face a challenging necessity: how to measure their innovation projects and programs. While most product strategists believe that innovation is a top priority at their...

• Downloads: 282

For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

Product Strategists Should Stay Ahead Of Disruption With Innovation Now

Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

• Downloads: 1276

For CMO Professionals

Tool:Take Stock With The Innovation Evaluation Card

For Customer Experience Professionals

Report:Innovative Customer Experience Strategies

Strategic Plan: The Experience-Driven Organization Playbook

This report is an update to "Innovative Customer Experience Strategies" originally published on August 22, 2011. It outlines the strategic plan for customer experience professionals planning to...

• Downloads: 2268
• Comments: 1
• Rating:

For Enterprise Architecture Professionals

Report:Capitalize On Emerging Technology For Innovation And Growth

Executive Overview: The Emerging Technology Playbook

Emerging technology unlocks disruptive business opportunities for firms that are prepared; capitalizing on this should be a key element in your firm's innovation and growth plans. Technologies that...

• Downloads: 234

For Application Development & Delivery Professionals

Report:App Dev Teams: Consider Playing Around With Serious Games

War Games Help Top Leaders Build Better Strategies

An increasing number of application development teams are using serious games to make better decisions about their work. Where other new techniques, such as Agile, have helped teams work better,...

• Downloads: 167

For Marketing Leadership Professionals

Report:Improve With Simple Innovations

Continuous Improvement: The Email Marketing Playbook

This report for interactive marketers is part of Forrester's email marketing playbook and provides our current recommendations for how to continuously improve your email marketing programs. By...

• Downloads: 1102

For Marketing Leadership Professionals

Report:Innovate Interactive Healthcare Marketing Without Rocking The Boat

Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital...

• Downloads: 594
• Rating:

For Marketing Leadership Professionals

Report:Creating New Revenues Around Content: Find Your Popcorn

Media companies face significant challenges as they address the impact of the media meltdown, compounded by an economic downturn. As they rebuild their industries and construct new business models,...

• Downloads: 901