Forrester

For eBusiness & Channel Strategy Professionals

Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally

For eBusiness & Channel Strategy Professionals

Tool:eBusiness Teams Have More Than Five Employees, On Average, Dedicated To Mobile

For CMO Professionals

Report:The Digital Media Product Innovation Imperative

Identifying Organizational Priorities For Creating New Digital Media Experiences

The media meltdown continues its slow burn across the media industries. Yet, enlivened by new devices like the iPad and audience enthusiasm for the content that new technologies have generated, many...

• Downloads: 907

For Sales Enablement Professionals

Report:Scoring Your Partner Program For Loyalty

Assessment: The Channel Partner Loyalty Playbook

To systematically determine how well your partner program is performing today, and set a baseline for what to improve moving forward, measuring all the significant activity you put into building...

• Downloads: 164
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For eBusiness & Channel Strategy Professionals

Report:How US Banking Customers Use Different Channels

The percentage of US adults who bank online has risen from 51% in 2005 to 59% today. This steady growth has changed the way customers use other channels like branches, automated teller machines...

• Downloads: 1319

For Sales Enablement Professionals

Report:B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level

Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...

• Downloads: 281

For Analyst Relations Professionals

Report:Selecting And Preparing AR's Customer References

Customer reference programs are crucial to AR programs that target client advocate analysts — those who guide users and buyers. Yet AR managers report difficulty in connecting analysts to...

• Downloads: 283

For Marketing Leadership Professionals

Report:Case Study: Ford Pursues Co-Creation With An Ideation Site

An Empowered Report: A Social Co-Creation Case Study

Earlier this year, Ford launched a social co-creation site called "Your Ideas," which is an offshoot of its "The Ford Story" site designed to engage Ford enthusiasts. At Your Ideas, customers are...

• Downloads: 491

For CMO Professionals

Report:Online Video On TV Leads To Cord-Cutting By 2012

A noteworthy 24.8 million US homes have watched online video on a TV set, most of it put there by Netflix with the help of dozens of different devices. Online video delivered over the top is so...

• Downloads: 1332
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For Marketing Leadership Professionals

Tool:In-Person Events Increase In Importance During Vendor Selection

For Sales Enablement Professionals

Report:Tech Distribution Changes In A Cloudy Industry

Channel Marketers That Understand The Changes Will Develop Best Practices

Our recent channel survey included 19 firms that indicated their "primary function" was technology distribution. Like other channel partners, distributors are realizing that their business models...

• Downloads: 514

For CMO Professionals

Tool:Most Marketers Invest Conservatively In Experimentation And Testing

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For CIO Professionals

Tool:Three Definitions Of The ICT Market

For eBusiness & Channel Strategy Professionals

Tool:The Life Events That Have An Impact On Financial Services Purchases

For Marketing Leadership Professionals

Report:Appealing To Consumers With Mass-Customized Product Strategies

Entice Customers Into The Loyalty Cycle

While appealing to customer needs is always important in product strategies, it's imperative for mass-customized offerings in particular. Buyers must have the right options available to them —...

• Downloads: 358

For Marketing Leadership Professionals

Report:Social Co-Creation

Why Product Strategy Professionals Should Leverage Social Technologies To Design And Improve Their Products

Social technologies have emerged as a critical tool for consumer product strategy (CPS) professionals. Social co-creation gives CPS professionals the ability to embrace consumers and leverage their...

• Downloads: 839

For Marketing Leadership Professionals

Report:Disruptive Trends 2011

Product Innovation At Market Leaders Must Leverage Disruptive Strategies

The pace of innovation now is ferocious: In every part of people's digital lives, everything is changing fundamentally. The Internet is everywhere. The last analog media types are becoming...

• Downloads: 2073

For Consumer Product Strategy Professionals

Tool:Forrester's Mobile Maturity Model Benchmark Results

For CMO Professionals

Report:3D TV Fails To Inspire Consumers In 2010

Most People Are Happy To Wait To Upgrade To 3D TV

At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box...

• Downloads: 502

For CIO Professionals

Report:2010 IT Budget Allocations: Planning For 2011

Baseline Spending Allocation Figures For Comparison

During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

• Downloads: 1566

For Marketing Leadership Professionals

Report:Investing In Tech Marketing, 2011

Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations

The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...

• Downloads: 852

For Infrastructure & Operations Professionals

Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

• Downloads: 1211
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For eBusiness & Channel Strategy Professionals

Tool:European Online Adults Still Typically Close The Deal In The Shop

For Marketing Leadership Professionals

Tool:Consumers Are Skeptical Of Advertising