Forrester

For Technology Marketing Professionals

Blog:Enterprises Are About To Get Tablet Fever. How Can Tech Vendor Marketers Reach Them?

  Marketers and strategists at tech vendors who sell tablets won’t want to miss a webinar co-hosted by Simon Yates and me this Friday, September 28th. Aimed at a CIO audience, our webinar...

For Infrastructure & Operations Professionals

Blog:I’m Back To End User Client Computing… With A New Role Focus!

    “Hello, I’m J. P. Gownder, and I serve Infrastructure and Operations professionals!” That’s my new greeting to Forrester’s clients. (I borrowed –...

For Marketing Leadership Professionals

Report:Mass Customization Is (Finally) The Future Of Products

Apply The CURA Framework To Build A Winning Customized Product Strategy

Mass customization has long been the next big thing in product strategy. After a variety of false starts, its time has finally come. Changes in customer-facing technology are opening up new...

• Downloads: 912

For Infrastructure & Operations Professionals

Blog:Bring Back The Start Button, Microsoft!

ZDNet’s legendary Microsoft watcher Mary Jo Foley reported on an intriguing possibility for the rumored forthcoming Windows Blue update to Windows 8: That Microsoft could bring back the Start...

For Infrastructure & Operations Professionals

Blog:When Consumers Want To Share Products

Product strategists should check out this article in today’s New York Times about online borrowing.  Think of it as a Web-empowered peer-to-peer product rental program. The article...

For Infrastructure & Operations Professionals

Blog:Microsoft's Shrinking Window For Tablets: Its Fifth-Mover Product Strategy Is Late

Forrester is bullish on Windows 8 as a product for consumers. With Windows 8, Microsoft is adapting Windows in key ways that make it better suited to compete in the post-PC era, including a...

For Infrastructure & Operations Professionals

Blog:It's Time For Mass-Customized Clothing And Apparel Products

Calling all product strategists at big name clothing and apparel companies: If you work at the likes of Gap, Macy's, Nordstrom, or American Eagle Outfitters, we at Forrester think you are...

For Infrastructure & Operations Professionals

Blog:Forrester's Marketing Forum 2011: Innovating Your Marketing For The Next Digital Decade

We're only a couple weeks away from Forrester's Marketing Forum 2011, April 5-6 in San Francisco, California. (You can view the event details and sign up to attend here). The theme is...

For Marketing Leadership Professionals

Report:Brand Loyalty Isn't Enough For Products Anymore

Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty

Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

• Downloads: 663
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For Infrastructure & Operations Professionals

Blog:Marissa Mayer’s Move To End Working From Home At Yahoo! Isn't Completely Unusual

Yahoo! CEO Marissa Mayer made a splash in the news by changing the company’s policy on working from home. In a memo leaked to All Things D, Yahoo! told its employees: “To become the...

For Infrastructure & Operations Professionals

Blog:Apple’s Healthy iPad Business

Apple’s earnings call yesterday (for the quarter ending March 30, 2013) revealed that its tablet product category, comprised of iPad and iPad Mini, is extremely healthy: iPad quarterly...

For Marketing Leadership Professionals

Tool:Customization Appeals To More Than A Third Of US Online Consumers

For Infrastructure & Operations Professionals

Report:Navigating Diversity In Operating Systems And Browsers

Heterogeneity Is Here — And Mobility Is Driving It Further

Infrastructure and operations (I&O) professionals face a splintered landscape of operating systems (OSes) and browsers, which complicates investment decisions tied to what they deploy and support for...

• Downloads: 103
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For Marketing Leadership Professionals

Report:It's Time For Mass-Customized Clothing And Apparel Products

Product Strategists Must Overcome Three Challenges To Succeed

It's time for product strategists in clothing and apparel to consider offering mass-customized products. Consumers are beginning to look beyond off-the-shelf choices to new colors, designs, styles,...

• Downloads: 407

For Infrastructure & Operations Professionals

Blog:Tablets And Mass Customization: A Match Made In Heaven

With a hat tip to the mass-customization.info blog, a screen shot showing that the latest Blackberry Playbook commercial depicts a mass customization experience – the Converse Design...

For Infrastructure & Operations Professionals

Blog:The Nook Boutique: How Channel Matters To Product Strategists

The link between product strategy and channel is often overlooked, but strong: In our most recent survey of product strategy professionals, 33% say that they, personally, define the channel strategy...

For Marketing Leadership Professionals

Report:Microsoft's Shrinking Window For Tablets

Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Downloads: 485

For Marketing Leadership Professionals

Report:Updated Q3 2010: The Consumer Product Strategist's Guide To Segmentation Analysis

Don't Leave Segmentation To The Market Research Department Alone

Early last year, we introduced consumer product strategy (CPS) pros to the power of segmentation analysis. We found that designing new products, innovating existing products, and messaging their...

• Downloads: 683

For Infrastructure & Operations Professionals

Blog:What Steve Jobs' Resignation Means For Product Strategists

First off, let me say this: I hope that Steve Jobs' health improves, and that he comes out of whatever challenges he's going through in the best of health. He's an amazing, visionary...

For Infrastructure & Operations Professionals

Blog:Join Forrester's New Community For Consumer Product Strategists!

I'd like to invite you to participate in an exciting new forum for discussion: our community for Consumer Product Strategy professionals! The community is a place for product...

For Infrastructure & Operations Professionals

Blog:Christmas 2011: The First Mass Customized Holiday Season

Ah, Black Friday: What would the post-Thanksgiving shopping bonanza be without a visit to the local mall? This year, I was keen to perform some gumshoe research on a theme I've been talking about...

For Infrastructure & Operations Professionals

Blog:New Report: Designing An Empowered Mobile Product Strategy

Forrester’s new book, Empowered, (which is free for U.S. based Amazon Kindle owners from September 7 to 10!) helps companies thrive in the new era of disruptive technologies like social media...

For Marketing Leadership Professionals

Report:What QWERTY Can Teach You About Product Strategy

Path Dependence Matters, But Digital Disruption Matters More

Product strategists looking to the past to guide future decisions often learn the wrong lessons about history. They point to the QWERTY keyboard or the success of Blu-ray to show that path dependence...

• Downloads: 156

For Marketing Leadership Professionals

Report:The Windows 7 Tablet Imperative

Curated Computing Is Table Stakes For Tablets

Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At...

• Downloads: 453

For Infrastructure & Operations Professionals

Blog:The Tablet Market Is Fragmenting Into Subcategories

In recent research, I have laid out some similarities and differences between tablets and laptops. But the tablet market is growing ever more fragmented, yielding subtleties that aren’t always...