Forrester

For Marketing Leadership Professionals

Report:Profiling Your Best Mobile Customers

A Picture Of European Mobile-Savvy Users

iPhone users, despite being the heaviest users of mobile services, are only a subset of your customer base. Forrester's data shows that they represent just 2% of the European mobile population. A...

• Downloads: 993

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Tool:Mobile Technographics: Understanding The Connected Consumer

For Marketing Leadership Professionals

Report:Mobile World Congress 2011: Going Beyond Mobile

Internet Innovation Is Incubating In The Mobile Crucible

The future of the Internet is now being shaped on new mobile networks and ever smarter mobile devices: smartphones and tablets. The 2011 edition of Mobile World Congress (MWC) showcased the future of...

• Downloads: 1240

For Marketing Leadership Professionals

Report:Why The "Web Versus Application" Debate Is Irrelevant To Your Mobile Product Strategy

Consumer product strategists designing product experiences for mobile phones and smartphones must decide on their development priorities across the mobile Web and applications. While some believe...

• Downloads: 1307

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Blog:The Future Of Mobile Is User Context

I have had the opportunity to contribute to a brand-new piece of research led by my colleague Julie A. Ask, vice president and principal analyst at Forrester. We both believe mobile has the potential...

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Blog:Join Our Global Mobile Survey And Get Free Aggregated Results

A year ago, Forrester fielded our Q3 2010 Global Mobile Maturity Online Survey. We interviewed more than 200 executives in charge of their companies’ mobile strategies around the globe (40% in...

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Blog:Join Our Global Mobile Maturity Survey

A year ago, Forrester fielded a Global Mobile Maturity Online Survey. We interviewed more than 250 executives in charge of their companies’ mobile strategies around the globe. To help...

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Tool:Key Characteristics Of The Various Mobile Technographics Profiles

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Blog:2012 Mobile Trends And What They Mean For Product Strategists

When revisiting our 2011 mobile trends, Julie Ask and I concluded that many, if not all, of them were still evolving and relevant. We have placed the main new trends for 2012 into four...

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Blog:Nokia Results: An Ovi Store Update

Nokia just published its fourth-quarter and annual results for 2010. I am not going to focus on the overall announcements and what they mean for Nokia’s device business in particular, but...

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Blog:The State Of Mobile Commerce In Europe

I booked my first hotel night via a mobile device a year ago. I didn’t even think about the fact that it would be considered an “mCommerce” transaction, as I simply booked it...

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Blog:Drive Product Innovation To Mature Your Mobile Strategy

To gauge how far organizations have come with their mobile initiatives, Forrester conducted the Q4 2011 Global Mobile Maturity Online Survey among executives in charge of their companies’...

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Blog:Prepare For The Second Wave Of Apps

  In July 2012, app stores — first popularized by Apple — will be four years old. There is still a lot of room to improve the discoverability and sharing of apps. For example,...

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Report:How To Start Bridging The Mobile Monetization Gap

Use Mobile Engagement To Extend Existing Business Models

Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven...

• Downloads: 466
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For Marketing Leadership Professionals

Blog:Mobile Augmented Reality: Beyond The Hype, A Glimpse Into The Mobile Future

Is mobile AR overhyped? Yes. First of all, the technology is not new at all. It is simply moving from PC and industrial environments to a marketing and mobile context. Let’s face the reality:...

For Marketing Leadership Professionals

Blog:Why The “Web Versus Application” Debate Is Irrelevant

Rarely a mobile conference goes by without this debate popping up: Should you build a mobile website or an application? I don’t think it really matters; in fact, I’d say it is irrelevant....

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Blog:The Future Of Application Stores

Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities for nontelecom companies. The numbers look impressive — more than 5...

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Tool:Some 70% Of Companies Plan To Increase Their Mobile Budgets In 2011

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Blog:Product Strategists Should See NFC As Much More Than Contactless Payments

A year ago, Forrester stated that 2011 would — finally — be the year that Near Field Communications (NFC) began to matter. We predicted that dozens of millions of NFC devices would ship...

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Blog:Telecom Trends: Life For European Carriers Will Not Get Any Easier In 2013

At the beginning of this year, I took the time to sit down with my colleague Dan Bieler, principal analyst on Forrester's Business Technology Futures team and a specialist in the telecom space,...

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Blog:Apple’s Product Strategists Maintain The Company’s Premium Positioning In The Mainstreaming Smartphone Battle

My colleague Charlie Golvin and I took the time to step back from the flow of news following Apple’s announcement today. Here below is our take from a consumer product strategy perspective....

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Tool:Sophisticated Mobile Users Are More Likely To Be Young

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Tool:Responsibility For The Mobile Consumer Strategy Is Spread Across The Organization

For Marketing Leadership Professionals

Report:Drive Product Innovation To Mature Your Mobile Strategy

Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To...

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For Marketing Leadership Professionals

Blog:It Is Time To Differentiate Your Tablet Approach

If you still believe that tablets are merely a fad or just a way to engage more affluent early adopters in their 30s or 40s, you need to change your mind — now.  According to our latest...