Forrester

For CIO Professionals

Report:Move From Ideation To Innovation

Ideation: The Innovation Playbook

Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

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For Chief Information Officer Professionals

Blog:It's Time To Kill Your IT Strategy

Yes, that’s right — I’m suggesting CIOs should stop working on IT strategy. The days of developing a technology strategy that aligns to business strategy need to be behind us....

For CIO Professionals

Tool:Employees Connect And Collaborate Using Social Technologies

For Chief Information Officer Professionals

Blog:Seeking The Elusive Zone Of Disruption

As I analyzed examples of digital disruption I’ll be highlighting at the upcoming CIO Forum — “Leading Digital Disruption” — I was struck by the way in which...

For Chief Information Officer Professionals

Blog:What’s A Facebook “Like” Worth?

It seems everyone’s obsessed with Facebook’s IPO right now. And while CMOs are beginning to understand the possibilities of Facebook, and other social technologies, to connect and engage...

For Chief Information Officer Professionals

Blog:Who Will Win The Retail Battle: Apple Or Microsoft?

Microsoft began opening its own retail stores in 2009 and recently began a push into more US cities. A recent post by George Anderson on Forbes.com about Microsoft's new store...

For CIO Professionals

Report:Introducing The Forrester BT Leadership Maturity Model

A Self-Assessment Framework To Focus And Accelerate Your Transformation

Many CIOs struggle to answer two deceptively simple questions: 1) How are we doing, and 2) what should I prioritize? These questions invite a host of complexities, raising questions about the role of...

• Downloads: 598

For CIO Professionals

Report:Social Business Strategy: An IT Execution Plan

Using Social Business Maturity To Chart A Course For CIOs

Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...

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For Chief Information Officer Professionals

Blog:Netflix: Can A Company Really Be This Inept And Succeed?

If you thought Netflix handled its earlier price increase badly, just wait till you hear the complaints about its latest move. In a letter to subscribers sent today, Reed Hastings,...

For CIO Professionals

Tool:The Perceived Impact Of Social Media On Innovation

For CIO Professionals

Report:Develop Effective BT Strategy

Executive Overview: The BT Strategic Planning Playbook

Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs increasingly play a vital role in...

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For Chief Information Officer Professionals

Blog:What Business Are You In?

After wrapping up our CIO Forum in Paris last week, I can definitely say CIOs and IT leaders care about strategy. The theme of this year's conference was "Collaboration To Co-Creation," and we...

For Chief Information Officer Professionals

Blog:Is Marketing The Biggest Opportunity For IT Since The Internet?

In today’s fast-paced global economy, examples of how empowered customers and citizens use social technology to influence everything from brands to governments are all around us. The Arab...

For Chief Information Officer Professionals

Blog:Five Lessons From Dreamforce 2012

It’s been a couple of weeks since Dreamforce ended, and in between client engagements and research I’ve had some time to digest the event — so I’d like to share some lessons...

For CIO Professionals

Report:Emerging Technology Applications For Marketing

Marketing success is increasingly dependent on using technology to understand and communicate with customers. IT must develop a thorough understanding of marketing technology and the potential for...

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For CIO Professionals

Report:Plan Strategy Around 10 Business Trends

Business Vision: The BT Strategic Planning Playbook

CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This section of Forrester's BT Strategic Planning playbook...

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For CIO Professionals

Tool:Front-Office Employees Are Using Social Technologies To Help Answer Questions

For CIO Professionals

Report:Beyond Alignment: BT Strategic Planning

Redefining The CIO's Role In Developing Business Strategy

Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs play a vital role in business strategy...

• Downloads: 1731

For CIO Professionals

Client Inquiry:Can You Provide Some Insight Into Future Technology Trends?

For retail/CPG: 1) From your point of view, what will 2025 technology enable from a consumer, employee, and partner perspective? 2) What are the key trends to watch that might have an impact on our...

For Chief Information Officer Professionals

Blog:The Ultimate Question

As fans of The Hitchhiker’s Guide to the Galaxy will recall, the answer to the ultimate question of life universe and everything is something a group of hyper-intelligent pan-dimensional...

For CIO Professionals

Report:Winning The Customer Experience Game

Best Practices For CIOs

Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...

• Downloads: 147

For CIO Professionals

Client Inquiry:Social Computing: Blogs

How would you define the philosophy of blogging?

For Chief Information Officer Professionals

Blog:Retail 2020

What will retail will look like in 10 years? This is an important question for many CIOs and CEOs, and not just those in the retail sector. To get a feel for the future of retailing, earlier this...

For CIO Professionals

Report:The Empowered BT CIO

A Road Map For CIOs To Succeed In An Empowered World

Many pundits are writing the CIO's obituary. Your employees and the business are no longer relying on IT to provision and deliver technology. They are using technologies like social, mobile, cloud,...

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For Chief Information Officer Professionals

Blog:When Did Marketing Become A Dirty Word?

I'm going to date myself here, but in the early 90's when I was working in IT, I created a new role: "IT Marketing and Services." In defining the role, I was quite deliberate about my...