Forrester

For Marketing Leadership Professionals

Report:The Splinternet Engagement Index

Analyzing Your Customers' Engagement Across Touchpoints

The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...

• Downloads: 625

For Marketing Leadership Professionals

Report:The Rising Potential Of Social Network Sites

Half of US online adults are Joiners, people who interact with social networks at least once a month. Very few are decreasing the amount of time they spend on these networks. More than three-quarters...

• Downloads: 1653

For Marketing Leadership Professionals

Report:Introducing The New Social Technographics®

How Conversationalists Change The Marketing Landscape

Social technologies have arrived big time. Facebook and Twitter are on the vanguard of much of the most active online social activity. When we created the Social Technographics® ladder of...

• Downloads: 2446

For Marketing Leadership Professionals

Report:Peer Influence In An Unstable Economy

Tap Consumer Trust In Each Other To Build Brand Relationships

Marketers should prioritize energizing customers over just talking to them when the economy is this unstable. Why? Consumers trust word of mouth most — and it has proven business impact. Most...

• Downloads: 719

For Marketing Leadership Professionals

Report:The Social Technographics® Of Device Owners

Devices Should Make Social Connections Beyond Marketing

Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average. Consumer...

• Downloads: 553

For Marketing Leadership Professionals

Report:The Social Technographics® Profile of Voters

How should candidates use social technologies? We analyzed the Social Technographics® profile of voters and found that Democrats participate in social technologies more, especially backers of...

• Downloads: 232