Forrester

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 31

For Marketing Leadership Professionals

Report:US Online Hispanics: A Demographic Overview

North American Technographics®

This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

• Downloads: 61

For Marketing Leadership Professionals

Report:US Young Professionals: A Demographic Overview

North American Technographics®

In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

• Downloads: 65

For Marketing Leadership Professionals

Report:Understanding China: The Opportunities And Challenges

A Technographics® Document

For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

• Downloads: 79
• Comments: 2
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For Marketing Leadership Professionals

Report:Digital Natives: A Demographic Overview

North American Technographics®

Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

• Downloads: 144

For Marketing Leadership Professionals

Report:A Market Researcher's Introduction To The Global Online Population Forecast, 2009 To 2014

In the past five years, the global Internet population has grown from about 1 billion to 1.6 billion, and this growth isn't about to stop any time soon. However, the future growth isn't equally...

• Downloads: 693

For Customer Experience Professionals

Report:A Market Researcher's Introduction To The Future Of Online Customer Experience

The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...

• Downloads: 1008

For eBusiness & Channel Strategy Professionals

Report:Technographics® Insight: Hispanic Youth Are Active Online Shoppers

Hispanic Technographics® Youth Online Survey, Q2 2009 (US)

This highlight deck summarizes the key findings related to shopping and spending from Forrester's Hispanic Technographics Youth Online Survey, Q2 2009.

• Downloads: 10

For Marketing Leadership Professionals

Report:Technographics Insight: Who Buys Mobile Services In Asia Pacific?

This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile...

For Customer Insights Professionals

Report:The Opportunities And Challenges Of Mobile Research

Mobile Research Adds "Anytime, Anywhere" To The Research Mix

Mobile research is still limited in uptake, but it will gain momentum in the years to come as mobile Internet penetration grows. Its mobility and flexibility offer consumer market research...

• Downloads: 771

For Customer Insights Professionals

Report:A Consumer Market Researcher's Introduction To Mobile POST

Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device that's...

• Downloads: 611

For Customer Insights Professionals

Report:A Consumer Market Researcher's Introduction To Mobile Technographics®

Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of cell...

• Downloads: 1108

For Customer Insights Professionals

Report:A Consumer Market Researcher's Introduction To Consumer Spending In An Economic Recession

In this economic recession, market researchers have to support product strategists to understand shifting consumer priorities. An evaluation of purchase intentions can determine which products...

• Downloads: 649

For eBusiness & Channel Strategy Professionals

Report:How The Net Is Influencing European Offline Sales

For the past decade or so, an increasing number of European consumers have been relying on the Internet to provide them with information on products and services. Today, more than half of the...

• Downloads: 140

For Marketing Leadership Professionals

Report:Technographics® Insight: Social Technographics In Poland

This Technographics Insight takes a look at Social Technographics in Poland. It examines the importance of understanding the impact of social computing activities on companies.

For eBusiness & Channel Strategy Professionals

Report:Online Shopping In Poland: How To Turn "Lookers" Into "Buyers"

The eCommerce market in Poland is full of potential. It's growing faster than Western European markets and is overtaking Southern European countries such as Spain and Italy. Polish consumers are...

• Downloads: 410

For Marketing Leadership Professionals

Report:Technographics® Insight: Polish Consumers Go Mobile

This Technographics Insight takes a look at mobile penetration in Poland. It examines attrition of fixed line telephony and growth of mobile Internet in Poland.

For Marketing Leadership Professionals

Report:Technographics® Insight: Which Channels Do Europeans Use To Listen To The Radio?

This Technographics Insight takes a look at the channels Europeans use to listen to the radio. It shows that the radio device remains the main channel used for listening to the radio, but other...

• Downloads: 2

For Marketing Leadership Professionals

Report:Technographics® Insight: The Impact Of Security Perceptions On Online Shopping In Europe

A look at European Net users' online security perceptions and how this impacts their online shopping behavior.

• Downloads: 2

For Marketing Leadership Professionals

Report:Technographics® Insight: Which Channels Do Europeans Use To Watch TV?

The TV set remains the main channel to watch TV but new channels arise. Streaming, downloaded programs, and mobile TV attract a certain audience: entertainment-focused young men. Today, more than 29...

• Downloads: 1

For Marketing Leadership Professionals

Report:Don't Neglect Technology's Late Adopters

European Sidelined Citizens Are A Valuable Target Group

Sidelined Citizens is Forrester's term for late adopters; they are also often referred to as laggards. They are low-income technology pessimists who adopt technology after everybody else. But...

• Downloads: 217

For Marketing Leadership Professionals

Report:Technographics® Insight: Which Device Can't European Young Consumers Live Without?

If European young consumers have to choose the device they feel they can't live without, the majority selects their mobile. It¿s not just the calling that counts: messaging is more popular than voice...

• Downloads: 4

For Marketing Leadership Professionals

Report:The Impact Of The Internet On The Consumption Of Traditional Media

The Internet continues to have an impact on traditional media channels: 56% of online Europeans report that their use of offline media such as Radio, TV and Newspapers has decreased since getting...

For Marketing Leadership Professionals

Report:Uptake Of Online Gambling And Gaming In Europe

With a low 4% online gambling trails the list of activities Europeans do regularly online. European online gamblers still show a very early adopter profile: young tech savvy males. Online games are...

• Downloads: 4

For Marketing Leadership Professionals

Report:Profiling European Internet Avoiders

About 12 million consumers in Europe¿s five key geographies have access to the Internet but never use it. Most of these Internet avoiders live in Southern Europe, but even 2 million British consumers...

• Downloads: 2