Forrester

For CIO Professionals

Report:CIO: The Future Of Mobile Is Context

Building A Foundation To Enable Next-Generation Mobile Services

CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...

• Downloads: 763
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For CIO Professionals

Report:Mobilize Your Collaboration Strategy

Mobile Collaboration Requires An App Internet Architecture

The days when a Windows application and a server cluster in the data center could handle your collaboration needs are over. An increasingly mobile and remote workforce with experiences forged by...

• Downloads: 1077

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2008

A Generational Analysis Of The North American Benchmark Survey

This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes...

• Downloads: 3151

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: North American Technographics Media And Marketing Online Survey, Q2 2008

This highlight deck summarizes the key findings from Forrester¿s North American Technographics Media And Marketing Online Survey, Q2 2008. This deck covers online activities, blogging topics, social...

• Downloads: 2

For Marketing Leadership Professionals

Report:Technographics® Insight: Green Consumers Spend More Green

This Technographics Insight takes a look at US Green consumers and their spending habits.

• Downloads: 4

For Marketing Leadership Professionals

Report:Technographics® Insight: US Gen Yers Live Richly And Comprehensively Online

This Technographics Insight takes a look at Gen Y¿s online activities in the US. It compares online audio, video, and gaming activities, social activities, communication activities and shopping...

• Downloads: 2

For Marketing Leadership Professionals

Report:Consumers' Behavior Online: A 2007 Deep Dive

Internet Use Is Up Dramatically, But Offline Media Still Holds Its Own

Forrester has surveyed US heads of household about their technology use for 10 years. We track more than 175 online activities relevant to consumers' daily lives, and we dive deeply into 48 media,...

• Downloads: 2461

For Marketing Leadership Professionals

Report:Technographics® Insight: US Video Gaming Isn't Just For Kids - A Deep Dive

This Technographics Insight analyzes gamers, the devices they use to play computer or videogames, and how each generation differs when it comes to game genres. From Gen Yers and Gen Xers to Seniors,...

• Downloads: 1

For Marketing Leadership Professionals

Report:Technographics Insight: Mobile Shopping Gets A Foothold With Gen Yers And Gen Xers

While only 8% of consumers have used a mobile phone to purchase products, it is none the less becoming a growing trend. With MasterCard's introduction of their PayPass and Visa's payWave, consumers...

• Downloads: 3

For eBusiness & Channel Strategy Professionals

Report:Technographics Survey Highlights: North American Retail And Customer Service Online Survey, Q2 2007

This highlight deck reviews the key findings from the Q2 2007 Retail & Customer Service Online Survey. This survey covered questions given to US adults around their experience with purchasing...

For Marketing Leadership Professionals

Report:Technographics® Trends: More Consumers Go Online While Watching Television Every Year

This Technographics Data Chart examines the multitasking habits of consumers who use the Internet while watching Television. Differences in yearly trends, generations, and online activities are...

• Downloads: 1

For Marketing Leadership Professionals

Report:North American Trend Analysis, 2001-2007: Online And PC Education And Career Activities

This Technographics Data Chart looks at the trends for consumers using education software on their PC and using their PCs and the Internet for online education courses and career-related activities....

For Marketing Leadership Professionals

Report:Survey Highlights: North American Technographics Consumer Technology Online Survey, Q1 2007

This survey highlight data charts slide deck presents the key data points contained in our latest survey on consumers and technology: North American Technographics Consumer Technology Online Survey,...

For Marketing Leadership Professionals

Report:Laptop Ownership Is Rising In Europe

Manufacturers Should Focus On Brand And Lifestyle Associations

Laptop adoption in Europe has nearly doubled in the past three years, whereas ownership of desktop PCs has started to fall. Companies targeting home PC owners need to understand that this growing...

• Downloads: 119

For Marketing Leadership Professionals

Report:Consumers' Behavior Online: A Deep Dive

Behavioral Targeting Is A Gold Mine For Interactive Marketers

Forrester tracks more than 150 activities, diving deep into 38 common and emerging media, shopping, communications, entertainment, and social networking online activities. The results are sometimes...

• Downloads: 841