eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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68 results in Reports

  • eCommerce
  • Home Networking
  • For Marketing Leadership Professionals

    Report:An Introduction To The Russian Consumer

    Russia is one of the fastest-growing economies in the world today. In recent decades, Russia made tremendous progress in terms of democracy and the economy, but it still has a long way to go when it...

    • Downloads: 110
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

    • Downloads: 1821
  • For Marketing Leadership Professionals

    Report:The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

    • Downloads: 1316
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of The European Online Consumer

    An Empowered Report: How Online And Mobile Behaviors Are Changing

    For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. Our trending data shows that while consumers are continuing to expand their online behaviors,...

    • Downloads: 311
  • For Marketing Leadership Professionals

    Report:What The Post-PC Era Really Means

    Technological And Social Forces Revolutionize Computing Product Strategy

    When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In this...

    • Downloads: 1184
  • For Marketing Leadership Professionals

    Report:Welcome To The Multidevice, Multiconnection World

    Product Loyalty's New Calculus

    Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to devices...

    • Downloads: 1471
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2010, US

    North American Consumer Technographics®

    This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2010 (US, Canada). It provides a generational overview of US consumers' demographics,...

    • Downloads: 2478
  • For Marketing Leadership Professionals

    Report:FaceTime Is The Second Coming Of Video Telephony — Again

    Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

    Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

    • Downloads: 479
  • For Marketing Leadership Professionals

    Report:Understanding Latin American Online Consumers

    Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

    • Downloads: 112
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2009, Canada

    A Life Stage Analysis Of The Canadian Benchmark Survey

    This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of...

    • Downloads: 816
  • For CIO Professionals

    Report:Predictions 2010: What's In Store For The Telecom Industry?

    2009 will be remembered as the year the ramifications of the financial crisis spilled over into the wider economy prompting recession. The communications sector has not been immune to this recession,...

    • Downloads: 1342
  • For Marketing Leadership Professionals

    Report:A Deep Dive Into Asia Pacific Consumers' Online Behavior

    For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at...

    • Downloads: 1364
  • For eBusiness & Channel Strategy Professionals

    Report:How Consumers Connect Around The World

    Extending Digital Media Strategies To Emerging Markets

    Forrester forecasts that the number of PC-based Internet connections will grow from 1.2 billion users in 2007 to 2.2 billion — or 25% of the world's population — by 2013. While large,...

    • Downloads: 1053
  • For Marketing Leadership Professionals

    Report:A Deep Dive Into European Consumers' Online Behavior, 2009

    Consumers' Uptake Of Social Activities Deepens Their Online Engagement

    For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the...

    • Downloads: 1732
  • For Marketing Leadership Professionals

    Report:Consumer Behavior Online: A 2009 Deep Dive

    The Internet is embedded more than ever into consumers' lives, and they are not turning back. People's online behaviors are becoming more integrated into their offline interactions, and it's critical...

    • Downloads: 3896
  • For Marketing Leadership Professionals

    Report:US Online Consumer Survey: Technology In The Home, 2008

    This report explores trends in the ownership of various household consumer electronics devices, as well as personal computers, software, and hardware. It also segments and profiles US online...

    • Downloads: 513
  • For eBusiness & Channel Strategy Professionals

    Report:Using Channel Satisfaction Data To Build The Business Case For eBusiness

    Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different...

    • Downloads: 941
  • For Customer Experience Professionals

    Report:The Experiences That Satisfy Consumers, 2009

    US Consumers Rate Firms' Web, Phone, And In-Person Interactions

    How well do experiences meet the needs of customers? Not very well. A survey of more than 4,500 US consumers shows a low level of satisfaction with Web, phone, and in-person interactions across 12...

    • Downloads: 1335
  • For Marketing Leadership Professionals

    Report:Preserving Commercial TV Revenues In A Down Economy

    Use The Internet, Interactivity, And Consumer Participation To Offset TV Advertising Budget Cuts

    Western commercial TV broadcasters are currently facing an apparent paradox: While consumers will stay home and watch more TV during this recession, TV advertising will experience a worsening...

    • Downloads: 258
  • For Marketing Leadership Professionals

    Report:Media Trends: Time Spent On The Internet Continues To Grow

    Driven by the increasing availability of broadband, shift toward digital media, and prevalence of multitasking, time spent on the Internet continues to grow. However, all hours on the Internet are...

    • Downloads: 561
  • For CIO Professionals

    Report:Best Practices: Implementing Online Chat

    As companies move to improve their online customer experience, many more are using text-based chat to better engage visitors to their site. But the customer service organization, in conjunction with...

    • Downloads: 1636
  • For CIO Professionals

    Report:Case Study: EarthLink Successfully Implements And Integrates Online Chat

    Firms can use online chat to drive quicker and more effective interactions with existing and new customers. Forrester spoke with leading Internet service provider EarthLink to find out how online...

    • Downloads: 377
  • For CIO Professionals

    Report:French Digital Consumers And Their Increasing Adoption Of Online Activities

    Online Users Mature, But Adoption Of Online Activities Shows No Signs Of Leveling Off

    Young male users no longer dominate the French online audience; the majority of French online users are now female. However, French online activity adoption continues to accelerate even as the...

    • Downloads: 220
  • For Marketing Leadership Professionals

    Report:Why Operators Should Offer PC-Phone Mobile Broadband Tethering Now

    Consumer Broadband Portfolio Strategies Must Adapt To The Downturn

    The recession is causing consumer product strategy professionals responsible for mobile broadband to re-evaluate their mobile broadband portfolio strategy. Due to its immaturity, the mobile broadband...

    • Downloads: 204
  • For Marketing Leadership Professionals

    Report:802.11n: Laying The Groundwork For The Digital Home

    The State Of US Home Networking

    The 802.11n Wi-Fi specification is still in draft mode, but network equipment vendors are going full speed ahead in marketing 802.11n equipment. For the vast majority of consumers, 802.11n's...

    • Downloads: 320