Forrester

For Marketing Leadership Professionals

Report:An Introduction To The Russian Consumer

Russia is one of the fastest-growing economies in the world today. In recent decades, Russia made tremendous progress in terms of democracy and the economy, but it still has a long way to go when it...

• Downloads: 88

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2011, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 1706

For Marketing Leadership Professionals

Report:The Products That Lose When Tablets Win

Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

• Downloads: 1254

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of The European Online Consumer

An Empowered Report: How Online And Mobile Behaviors Are Changing

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. Our trending data shows that while consumers are continuing to expand their online behaviors,...

• Downloads: 284

For Marketing Leadership Professionals

Report:What The Post-PC Era Really Means

Technological And Social Forces Revolutionize Computing Product Strategy

When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In this...

• Downloads: 1128

For Marketing Leadership Professionals

Report:Welcome To The Multidevice, Multiconnection World

Product Loyalty's New Calculus

Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to devices...

• Downloads: 1421

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2010, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2010 (US, Canada). It provides a generational overview of US consumers' demographics,...

• Downloads: 2405
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For Marketing Leadership Professionals

Report:FaceTime Is The Second Coming Of Video Telephony — Again

Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

• Downloads: 463

For Marketing Leadership Professionals

Report:Understanding Latin American Online Consumers

Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

• Downloads: 99

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2009, Canada

A Life Stage Analysis Of The Canadian Benchmark Survey

This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of...

• Downloads: 795

For CIO Professionals

Report:Predictions 2010: What's In Store For The Telecom Industry?

2009 will be remembered as the year the ramifications of the financial crisis spilled over into the wider economy prompting recession. The communications sector has not been immune to this recession,...

• Downloads: 1325

For Marketing Leadership Professionals

Report:A Deep Dive Into Asia Pacific Consumers' Online Behavior

For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at...

• Downloads: 1322

For eBusiness & Channel Strategy Professionals

Report:How Consumers Connect Around The World

Extending Digital Media Strategies To Emerging Markets

Forrester forecasts that the number of PC-based Internet connections will grow from 1.2 billion users in 2007 to 2.2 billion — or 25% of the world's population — by 2013. While large,...

• Downloads: 1024

For Marketing Leadership Professionals

Report:A Deep Dive Into European Consumers' Online Behavior, 2009

Consumers' Uptake Of Social Activities Deepens Their Online Engagement

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the...

• Downloads: 1700

For Marketing Leadership Professionals

Report:Consumer Behavior Online: A 2009 Deep Dive

The Internet is embedded more than ever into consumers' lives, and they are not turning back. People's online behaviors are becoming more integrated into their offline interactions, and it's critical...

• Downloads: 3862

For Marketing Leadership Professionals

Report:US Online Consumer Survey: Technology In The Home, 2008

This report explores trends in the ownership of various household consumer electronics devices, as well as personal computers, software, and hardware. It also segments and profiles US online...

• Downloads: 507

For eBusiness & Channel Strategy Professionals

Report:Using Channel Satisfaction Data To Build The Business Case For eBusiness

Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different...

• Downloads: 920

For Customer Experience Professionals

Report:The Experiences That Satisfy Consumers, 2009

US Consumers Rate Firms' Web, Phone, And In-Person Interactions

How well do experiences meet the needs of customers? Not very well. A survey of more than 4,500 US consumers shows a low level of satisfaction with Web, phone, and in-person interactions across 12...

• Downloads: 1315

For Marketing Leadership Professionals

Report:Preserving Commercial TV Revenues In A Down Economy

Use The Internet, Interactivity, And Consumer Participation To Offset TV Advertising Budget Cuts

Western commercial TV broadcasters are currently facing an apparent paradox: While consumers will stay home and watch more TV during this recession, TV advertising will experience a worsening...

• Downloads: 250

For Marketing Leadership Professionals

Report:Media Trends: Time Spent On The Internet Continues To Grow

Driven by the increasing availability of broadband, shift toward digital media, and prevalence of multitasking, time spent on the Internet continues to grow. However, all hours on the Internet are...

• Downloads: 543

For CIO Professionals

Report:Best Practices: Implementing Online Chat

As companies move to improve their online customer experience, many more are using text-based chat to better engage visitors to their site. But the customer service organization, in conjunction with...

• Downloads: 1505

For CIO Professionals

Report:French Digital Consumers And Their Increasing Adoption Of Online Activities

Online Users Mature, But Adoption Of Online Activities Shows No Signs Of Leveling Off

Young male users no longer dominate the French online audience; the majority of French online users are now female. However, French online activity adoption continues to accelerate even as the...

• Downloads: 208

For Marketing Leadership Professionals

Report:Why Operators Should Offer PC-Phone Mobile Broadband Tethering Now

Consumer Broadband Portfolio Strategies Must Adapt To The Downturn

The recession is causing consumer product strategy professionals responsible for mobile broadband to re-evaluate their mobile broadband portfolio strategy. Due to its immaturity, the mobile broadband...

• Downloads: 196

For Marketing Leadership Professionals

Report:802.11n: Laying The Groundwork For The Digital Home

The State Of US Home Networking

The 802.11n Wi-Fi specification is still in draft mode, but network equipment vendors are going full speed ahead in marketing 802.11n equipment. For the vast majority of consumers, 802.11n's...

• Downloads: 309
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For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2008

This Techographics Survey Highlight takes a look at Internet adoption across Asia Pacific markets in 2008 It examines Internet usage more closely by looking at online retail, online travel, and...

• Downloads: 2