eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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54 results in Reports

  • eCommerce
  • Home Networking
  • Consumer Technographics
  • For Marketing Leadership Professionals

    Report:An Introduction To The Russian Consumer

    Russia is one of the fastest-growing economies in the world today. In recent decades, Russia made tremendous progress in terms of democracy and the economy, but it still has a long way to go when it...

    • Downloads: 111
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

    • Downloads: 1828
  • For Marketing Leadership Professionals

    Report:The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

    • Downloads: 1320
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of The European Online Consumer

    An Empowered Report: How Online And Mobile Behaviors Are Changing

    For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. Our trending data shows that while consumers are continuing to expand their online behaviors,...

    • Downloads: 314
  • For Marketing Leadership Professionals

    Report:What The Post-PC Era Really Means

    Technological And Social Forces Revolutionize Computing Product Strategy

    When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In this...

    • Downloads: 1187
  • For Marketing Leadership Professionals

    Report:Welcome To The Multidevice, Multiconnection World

    Product Loyalty's New Calculus

    Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to devices...

    • Downloads: 1474
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2010, US

    North American Consumer Technographics®

    This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2010 (US, Canada). It provides a generational overview of US consumers' demographics,...

    • Downloads: 2483
  • For Marketing Leadership Professionals

    Report:FaceTime Is The Second Coming Of Video Telephony — Again

    Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

    Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

    • Downloads: 479
  • For Marketing Leadership Professionals

    Report:Understanding Latin American Online Consumers

    Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

    • Downloads: 113
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2009, Canada

    A Life Stage Analysis Of The Canadian Benchmark Survey

    This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of...

    • Downloads: 817
  • For Marketing Leadership Professionals

    Report:A Deep Dive Into Asia Pacific Consumers' Online Behavior

    For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at...

    • Downloads: 1365
  • For Marketing Leadership Professionals

    Report:A Deep Dive Into European Consumers' Online Behavior, 2009

    Consumers' Uptake Of Social Activities Deepens Their Online Engagement

    For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the...

    • Downloads: 1734
  • For Marketing Leadership Professionals

    Report:Consumer Behavior Online: A 2009 Deep Dive

    The Internet is embedded more than ever into consumers' lives, and they are not turning back. People's online behaviors are becoming more integrated into their offline interactions, and it's critical...

    • Downloads: 3900
  • For eBusiness & Channel Strategy Professionals

    Report:Using Channel Satisfaction Data To Build The Business Case For eBusiness

    Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different...

    • Downloads: 943
  • For Customer Experience Professionals

    Report:The Experiences That Satisfy Consumers, 2009

    US Consumers Rate Firms' Web, Phone, And In-Person Interactions

    How well do experiences meet the needs of customers? Not very well. A survey of more than 4,500 US consumers shows a low level of satisfaction with Web, phone, and in-person interactions across 12...

    • Downloads: 1335
  • For Marketing Leadership Professionals

    Report:Media Trends: Time Spent On The Internet Continues To Grow

    Driven by the increasing availability of broadband, shift toward digital media, and prevalence of multitasking, time spent on the Internet continues to grow. However, all hours on the Internet are...

    • Downloads: 564
  • For Marketing Leadership Professionals

    Report:Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2008

    This Techographics Survey Highlight takes a look at Internet adoption across Asia Pacific markets in 2008 It examines Internet usage more closely by looking at online retail, online travel, and...

    • Downloads: 2
  • For Marketing Leadership Professionals

    Report:Technographics® Survey Highlight: North American Technographics Customer Experience Online Survey, Q4 2008

    This highlight deck summarizes the key findings from Forrester's North American Technographics Customer Experience Online Survey, Q4 2008.

    • For Marketing Leadership Professionals

      Report:Technographics® Survey Highlight: North American Technographics PC And Gaming Online Survey, Q4 2008

      This highlight deck summarizes the key findings from Forrester's North American Technographics PC and Gaming Online Survey, Q4 2008.

      • Downloads: 1
    • For Marketing Leadership Professionals

      Report:Technographics® Survey Highlights: Hispanic Technographics Consumer Technology Phone Survey, Q4 2008

      This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2008.

      • For Marketing Leadership Professionals

        Report:Technographics® Survey Highlights: North American Technographics Telecom and Internet Access Online Survey, Q3 2008

        This highlight deck summarizes the key findings from Forrester¿s North American Technographics Telecom and Internet Access Online Survey, Q3 2008.

        • For CMO Professionals

          Report:A Consumer Product Strategy Introduction: The State Of Consumers And Technology, Canada

          In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices Canadian consumers own, which...

          • Downloads: 345
        • For Marketing Leadership Professionals

          Report:The State Of Consumers And Technology: Benchmark 2008, Canada

          A Generational Analysis Of Canadian Consumers

          This is a graphical analysis of the Canadian consumer market using Forrester's North American Technographics® Benchmark Survey, 2008. It forecasts device and service adoption, and it provides an...

          • Downloads: 880
        • For Marketing Leadership Professionals

          Report:The Impact Of The Internet On Swedish Consumers' Media Behavior

          Reaching Europeans: From Creating Awareness To The Act Of Purchase

          Swedes are among the most sophisticated Internet users in Europe, with nearly the entire population using the Web. They spend more time surfing their favorite sites than watching television. In...

          • Downloads: 320
        • For CMO Professionals

          Report:A Consumer Product Strategy Introduction To The State Of Consumers And Technology, 2008

          In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices consumers own, which activities...

          • Downloads: 1038