Forrester

For CIO Professionals

Report:Build Your Mobile Engagement Strategy

Strategic Plan: The CIO's Mobile Engagement Playbook

Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

• Downloads: 578
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For CIO Professionals

Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

• Downloads: 266

For Marketing Leadership Professionals

Report:2011 Social Technographics® For Business Technology Buyers

Technology Marketers Must Prepare For The Coming Storm

Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing...

• Downloads: 1128

For Application Development & Delivery Professionals

Report:2011 Integration Survey, Part One: Solution Deployments

ESBs Are The Most Popular Choice

Enterprise service buses (ESBs), comprehensive integration solutions (CISes), and integration appliances offer a range of overlapping features to meet integration challenges. Forrester recently...

• Downloads: 597

For eBusiness & Channel Strategy Professionals

Report:Case Study: How Postbank's Partnership With Shell Builds Stronger Customer Relationships

To differentiate its giro account and further improve the availability of cash for its customers, Germany's Postbank created an innovative offer in partnership with Shell. Postbank current account...

• Downloads: 215

For Application Development & Delivery Professionals

Report:The Digital Drop: IT Opportunities In The Oil And Gas Industry

The information and communications technology (ICT) industry is facing the next big wave of verticalization. With business challenges becoming increasingly complex, ICT solutions to address and solve...

• Downloads: 893

For Application Development & Delivery Professionals

Report:The State Of B2B Integration

Most Enterprises Plan Imminent B2B Upgrades To Address Key Issues

Forrester surveyed 300 senior IT managers in North America, EMEA, and Asia Pacific regarding the state of their business-to-business (B2B) integration infrastructure and plans for future...

• Downloads: 791

For Sales Enablement Professionals

Report:Channel Enablement And Management Maturity And Spending Levels By Industry

North American marketers from different industries report on the maturity of their channel enablement and management processes

• Downloads: 14

For Application Development & Delivery Professionals

Report:Product Management And Marketing Core Processes

North American marketers report on product management and marketing processes at their firms.

• Downloads: 30

For eBusiness & Channel Strategy Professionals

Report:2009 Cost Of eBusiness Operations And Customer Acquisition

Competition Heats Up As Budgets Rise Along With Acquisition Costs

There's good news and bad news for eBusiness executives. A recent survey of our eBusiness And Channel Strategy Professional Research Panel found that online budgets will increase this year. While...

• Downloads: 593

For Application Development & Delivery Professionals

Report:Emerging Energy Technologies Open Opportunities For The Technology Industry

And No, We're Not Talking Just About Green IT

The global drive to research and deploy new energy technologies creates major opportunities for technology companies. Information technology — from collaboration tools to custom-built research...

• Downloads: 591

For Customer Experience Professionals

Report:The UK Customer Experience Index, 2008

UK Consumers Rate The Customer Experience Of 25 Large UK Companies

Forrester asked 1,180 consumers in the United Kingdom about their interactions with a variety of companies and high-street brands, gauging the usefulness, usability, and enjoyability of those...

• Downloads: 440

For CIO Professionals

Report:2007 SOA Industry Adoption Trends In Asia Pacific

The Finance And Public Sectors Consolidate, While Other Sectors Play Catch-Up

Service-oriented architecture (SOA) continues to show growth in Asia Pacific; many businesses are fulfilling their previous plans to move toward an SOA as they look to enhance their IT agility,...

• Downloads: 287