eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Region

Vendor

Analyst

126 results in Reports

  • eCommerce
  • Manufacturing
  • For eBusiness & Channel Strategy Professionals

    Report:The New Paradigm Of Retail

    Vision: The Retail eCommerce Playbook

    Omnichannel and agile commerce promise to change the offers that retailers provide and the ways in which consumers buy; as a result, the look and feel of retail is certain to change in lockstep. All...

    • Downloads: 3371
  • For Infrastructure & Operations Professionals

    Report:Holography: The Future Of 3D Projection

    Infrastructure Augmentation Will Ensure Project Success

    Holography will significantly disrupt 3D imaging, as it offers better usability and addresses the shortcomings of current 3D solutions. While the holographic effects in Star Wars seem futuristic,...

    • Downloads: 74
  • For Marketing Leadership Professionals

    Report:The Best And Worst Of Email Marketing, 2014

    Benchmarks: The Email Marketing Playbook

    This report helps marketing leaders benchmark their email marketing campaigns against 98 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services,...

    • Downloads: 328
  • For eBusiness & Channel Strategy Professionals

    Report:The Next Act For Usage-Based Car Insurance

    US Insurers Strive To Kindle Demand Among Tepid Buyers

    Smart devices, smartphones, and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers: usage-based insurance (UBI). The policy option is a...

    • Downloads: 216
  • For Marketing Leadership Professionals

    Report:Mobile In Japan: What Marketers Need To Know

    While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

    • Downloads: 112
  • For Marketing Leadership Professionals

    Report:Customer Life-Cycle Industry Overview: Automobiles

    A Consumer Technographics® Report

    When Mad Men's silver-tongued creative director Don Draper declared that "happiness is the smell of a new car," he suggested that buying a car means more than just having the ability to get from one...

    • Downloads: 74
  • For Marketing Leadership Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2013 To 2018 (US)

    ForecastView Spreadsheet

    Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

    • Downloads: 13
  • For Sales Enablement Professionals

    Report:B2B Marketing Tactics: Learning From Other Verticals

    In Forrester's report, "Marketing Tactics Of Top Tech Performers," we analyzed how top-performing tech companies apply various marketing tactics and metrics, and their resultant effectiveness. In...

    • Downloads: 438
  • For CMO Professionals

    Report:It's Time To Put Shoppers Back Into Shopper Marketing

    Shopper Marketing Needs Close Ties To Brand Marketing To Attract Empowered Consumers

    CMOs have given renewed attention to shopper marketing efforts lately, as these marketers sit closest to the consumer while she is in buying mode. However, shopper marketing teams are more typically...

    • Downloads: 347
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

    Disruption Drives 12 Trends In Digital Insurance Agendas

    There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

    • Downloads: 1062
  • For CIO Professionals

    Report:Mobile Engagement Demands Process Transformation

    Processes: The CIO's Mobile Engagement Playbook

    To take advantage of an app in an employee's or customer's pocket, you have to help them accomplish a task quickly and easily whenever they want to and wherever they are. That means CIOs and business...

    • Downloads: 654
  • For CMO Professionals

    Report:The Marketing Case For A Branded Sales Channel

    Marketers Must Look Beyond Incremental Sales And Margins To Assess The Full Impact Of A Direct Sales Channel

    Every product category has a set of competitors that have a branded route to the customer — such as The Body Shop in cosmetics, Gap in apparel, and Apple in consumer electronics — while...

    • Downloads: 277
  • For CIO Professionals

    Report:The Business Impact Of Mobile Engagement

    Business Case: The CIO's Mobile Engagement Playbook

    Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

    • Downloads: 1071
  • For Marketing Leadership Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

    • Downloads: 17
  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Auto Insurance Secure Site Rankings

    Forrester assessed the secure websites of five American private passenger auto insurers: Allstate Insurance, Geico, Liberty Mutual Insurance, Progressive Casualty Insurance, and State Farm Mutual...

    • Downloads: 343
  • For Marketing Leadership Professionals

    Report:Spotlight On Award-Winning Communities

    Learn B2B Tech Marketing Best Practices

    This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they...

    • Downloads: 582
  • For Sales Enablement Professionals

    Report:The Importance Of True International Marketing Content

    Tech vendors are likely underperforming in international markets because their central marketing teams do not successfully integrate inputs from their field marketing colleagues about local market...

    • Downloads: 73
  • For Marketing Leadership Professionals

    Report:Combine Social And Mobile To Build B2B Customer Relationships

    How B2B Interactive Marketers Can Drive Engagement, Not Just Leads

    B2B interactive marketers today are tasked with more than just building lead pipelines — they must also work alongside sales teams to build deeper customer relationships. Increasingly, B2B...

    • Downloads: 1183
  • For eBusiness & Channel Strategy Professionals

    Report:Gone Shopping: US Auto And Home Insurance Buyers Will Test eBusiness Strategies In 2012

    After a record year for claims, a continued poor investment climate, and an economy mired in the doldrums, rates in the US for auto and especially homeowners insurance have no place to go but up....

    • Downloads: 574
  • For eBusiness & Channel Strategy Professionals

    Report:Top Three Ways Manufacturers Can Drive Higher Conversion Rates Through The Online Retail Channel

    A Joint Study With Channel Intelligence Examines Best Practices Regarding Online Conversion

    To better understand how manufacturers can increase the ultimate conversion rate on leads they send to online retailer websites, Forrester teamed up with Channel Intelligence to analyze the patterns...

    • Downloads: 573
  • For eBusiness & Channel Strategy Professionals

    Report:Establishing A Global Direct Online Sales Footprint

    An Analysis Of B2C Manufacturers' International Expansion

    Global brands are increasingly looking to sell direct on their own websites — and not just in their home markets. After examining the global direct-to-consumer sales presence of manufacturers...

    • Downloads: 712
  • For CMO Professionals

    Report:Case Study: Caterpillar Aligns Business And IT To Build Customer Value And Power Growth

    Caterpillar has encountered a dramatic shift in the buying process as its customers move to digital channels to learn about and support construction equipment. While reinforcing its traditional...

    • Downloads: 341
  • For Marketing Leadership Professionals

    Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

    Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...

    • Downloads: 1728
  • For eBusiness & Channel Strategy Professionals

    Report:Making Online Insurance Cross-Sell Initiatives Work

    Nine Tactics To Maximize Insurance Cross-Selling Performance

    Two opposing factors line up to elevate the importance of getting cross-selling right for eBusiness and channel strategy professionals at insurers. Competition for US consumer insurance wallet share...

    • Downloads: 857
  • For Marketing Leadership Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

    ForecastView Spreadsheet

    Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

    • Downloads: 4