Forrester

For eBusiness & Channel Strategy Professionals

Report:The New Paradigm Of Retail

Vision: The Retail eCommerce Playbook

Agile commerce promises to change the offers that retailers provide and the ways in which consumers buy; as a result, the look and feel of retail is certain to change in lockstep. All retailers will...

• Downloads: 2660

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2011: Marketing, Social, And Mobile

While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and...

• Downloads: 3039

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2010: Key Metrics And Multichannel And Global Strategies

An Empowered Report

This second part of Forrester's annual survey conducted in partnership with Shop.org of Web retailers covers benchmark data pertaining to key eCommerce metrics, profitability, and spend level on...

• Downloads: 2408

For eBusiness & Channel Strategy Professionals

Report:The Who, When, And Why Of Visits To Manufacturer Web Sites

A Joint Study With Channel Intelligence Explores Shopper-Manufacturer Relations

In our joint study with Channel Intelligence, Forrester surveyed manufacturer Web site visitors to gain a better understanding of the role the sites play in visitors' researching and purchasing...

• Downloads: 601

For eBusiness & Channel Strategy Professionals

Report:Case Study: Steve Madden Invests In Mobile Fundamentals

Steve Madden is a designer and manufacturer of contemporary women's, men's, and children's shoes and accessories; its products are available through both Steve Madden-branded stores, the company's...

• Downloads: 554

For eBusiness & Channel Strategy Professionals

Report:Who Buys Groceries Online And Why

Web grocery continues to be a low-penetration retail category online. Less than 10% of US online adults have purchased groceries online, but those who are doing so are valuable consumers: US online...

• Downloads: 1010

For eBusiness & Channel Strategy Professionals

Report:How The Best Manufacturer Web Sites Drive Sales (Hint: Through Other Stores)

Forrester recently conducted a joint study with Channel Intelligence to better understand the role of manufacturer Web sites in consumers' path to purchase. We found that manufacturer Web site...

• Downloads: 597

For eBusiness & Channel Strategy Professionals

Report:Multichannel Is Still A Myth For Retailers

Companies Continue To Struggle With Cross-Channel Contact Strategies

Retailers have been striving to provide seamless multichannel shopping experiences in order both to stay ahead of the market in an increasingly interconnected world and to align themselves with...

• Downloads: 929

For eBusiness & Channel Strategy Professionals

Report:Myths And Truths About Online Customer Reviews

Ten Things Online Retailers Should Know About Customer Reviews

Online shoppers are incorporating social content like customer ratings and reviews in their product research process, and many retailers have fully embraced the strategy. We uncovered five truths and...

• Downloads: 1118

For Marketing Leadership Professionals

Report:How Consumers Use Manufacturers' Web Sites

This Data Chart presents information about how consumers use manufacturers' Web sites, the results of a study by Channel Intelligence, conducted in conjunction with Forrester Research.

• Downloads: 1

For eBusiness & Channel Strategy Professionals

Report:Must-Haves For Manufacturer Web Sites

A Joint Study With Channel Intelligence Highlights A Critical Stop On The Customer Purchase Path

Consumer-facing manufacturer Web sites play a significant role in online and offline transactions, and they influence or directly drive billions of dollars in sales. Forrester conducted a joint...

• Downloads: 465