Forrester

For Marketing Leadership Professionals

Report:The Products That Lose When Tablets Win

Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

• Downloads: 1254

For Marketing Leadership Professionals

Report:The Recession's Impact On US Media Consumers

Eighteen months into the US recession, consumers are feeling the pain. They're cutting back on certain forms of media and entertainment, such as buying music CDs, DVDs, and magazines from a store or...

• Downloads: 546

For Marketing Leadership Professionals

Report:Who Pays For Online Content?

Soft Ad Revenues Make Publishers Look Twice At Content-Buying Consumers

As the economy continues to slide into recession, advertisers are curbing spend in all channels, including online: Publishers like AOL, Yahoo!, and the New York Times Company reported a decrease in...

• Downloads: 1134

For eBusiness & Channel Strategy Professionals

Report:Is Hyperlocal Hype Or Happening?

What US Online Consumers Want From "Local" Media

Will going "hyperlocal"— serving the information needs of local neighborhoods or communities —offer a viable future for media companies online? That's a question many seek to answer as...

• Downloads: 536

For eBusiness & Channel Strategy Professionals

Report:US B2C Online Paid Content: Five-Year Forecast

Experiential Games Have Currency, But TV And News Want To Be Free

Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded. Once defined narrowly as the PC browser-accessed...

• Downloads: 1065

For eBusiness & Channel Strategy Professionals

Report:Print Magazine And Newspaper Subscribers Plan Cutbacks In The Year Ahead

Consumer Publications Will Suffer More Than Business Publications

The economic downturn is causing consumers to cut back even on small expenditures like print magazine and newspaper subscriptions. Forrester's data suggests that magazines will feel the pain more...

• Downloads: 336

For eBusiness & Channel Strategy Professionals

Report:How Social Media Disrupts Online Classifieds

Employment Classifieds Illustrate The Industry's New Paradigm

Classifieds have already been through a radical transformation from print to digital, and now the industry is experiencing further disruption from social applications like ratings and reviews, wikis,...

• Downloads: 771

For eBusiness & Channel Strategy Professionals

Report:What US Online Consumers Want From News Web Sites

Local and national TV stations, newspapers, and radio stations still have core audiences for local and national news, sports, and entertainment, but they've failed to fully transport those audiences...

• Downloads: 461