eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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592 results in Reports

  • eCommerce
  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:Selling Direct-To-Consumer Online In China

    Brands Must Embrace Sales Channels Beyond Marketplaces

    eBusiness professionals responsible for driving online growth in China should consider the long-term benefits of selling direct-to-consumer (DTC) online. Not only does selling DTC promise higher...

    • Downloads: 2
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Readiness Index: eCommerce, 2014

    ForecastView Spreadsheet

    Forrester's eCommerce Readiness Index (FRI) assesses 25 variables that give insights into 55 global markets. While there is no universal tool in selecting expansion opportunities, the Forrester...

    • For eBusiness & Channel Strategy Professionals

      Report:The New Paradigm Of Retail

      Vision: The Retail eCommerce Playbook

      Omnichannel and agile commerce promise to change the offers that retailers provide and the ways in which consumers buy; as a result, the look and feel of retail is certain to change in lockstep. All...

      • Downloads: 3184
    • For eBusiness & Channel Strategy Professionals

      Report:US Cross-Channel Retail Sales Forecast: 2014 To 2018

      Web-Influenced Offline Sales Total More Than $1 Trillion In 2014

      We forecast that US cross-channel retail sales, which we define as transactions that touch a digital medium but are not completed on the Internet, will reach $1.4 trillion in 2014 and grow to $1.8...

      • Downloads: 61
    • For eBusiness & Channel Strategy Professionals

      Report:Prioritizing Online Access To In-Store Inventory

      Retailers Stand To Gain From Online Visibility Into In-Store Inventory And Buy Online/Pick Up In-Store Capabilities

      Multichannel retailers have made unprecedented investments in enabling omnichannel services. Giving customers the ability to view, reserve, and buy in-store inventory through the online channel for...

      • Downloads: 55
    • For eBusiness & Channel Strategy Professionals

      Report:Website Functionality Benchmark 2014: UK Online Grocery Sites

      Forrester evaluated the grocery websites of four supermarkets in the UK — Asda, Sainsbury's, Tesco, and Waitrose —using its Website Functionality Benchmark methodology. We selected the...

      • Downloads: 61
    • For eBusiness & Channel Strategy Professionals

      Report:Retool Your Operations To Enable Store Fulfillment

      Shipping Products From Stores Drives Incremental Revenue But With Added Complexity

      Store fulfillment programs have propelled omnichannel integration efforts to be center stage for eBusinesses. Retailers are no longer debating the benefits of store fulfillment — instead, the...

      • Downloads: 104
    • For eBusiness & Channel Strategy Professionals

      Report:Ship-To-Store Delivers 'The Goods'

      Retailer And Consumer Benefits Drive Mutual Adoption Of Omnichannel Ship-To-Store Programs

      Three decades after online ordering became a reality, the majority of customers still chose to complete their transactions with multichannel retailers through the physical store. But eCommerce plays...

      • Downloads: 115
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Web-Influenced Retail Sales Forecast, 2013 To 2018 (US)

      ForecastView Spreadsheet

      While online retail sales continue to grow, the impact of the Web on overall retail is much larger. With the proliferation of smartphones, the large installed base of tablets, and general...

      • Downloads: 3
    • For eBusiness & Channel Strategy Professionals

      Report:The Art And Science Of Retail eCommerce

      Executive Overview: The Retail eCommerce Playbook

      As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides...

      • Downloads: 1632
    • For eBusiness & Channel Strategy Professionals

      Report:Younger US Shoppers Use The Mobile Channel Differently Than Older Shoppers

      ForecastView Document

      Forrester recently released its mobile phone and tablet commerce forecast for the US, which illustrates the transition from the PC to smartphone and tablet online retail market. While the overall...

      • Downloads: 14
    • For eBusiness & Channel Strategy Professionals

      Report:Use Mobile To Engage With In-Store Consumers In China

      Globally, mobile has changed the way consumers shop: They expect both to research and purchase goods on their mobile devices. The biggest sales opportunity in mobile is not driving digital sales, but...

      • Downloads: 69
    • For Marketing Leadership Professionals

      Report:The Best And Worst Of Email Marketing, 2014

      Benchmarks: The Email Marketing Playbook

      This report helps marketing leaders benchmark their email marketing campaigns against 98 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services,...

      • Downloads: 265
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of The Digital Store

      Landscape: The Digital Store Playbook

      The face of retail is changing. In-store digital experimentation is well underway, and eBusiness executives have the technical know-how and an increasingly cross-functional view to lead these...

      • Downloads: 356
    • For CMO Professionals

      Report:Revisiting The Touchpoint-Impact Framework For 2014

      A Deep Dive Into Apparel And Personal Care Categories

      Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

      • Downloads: 218
    • For eBusiness & Channel Strategy Professionals

      Report:European Online Retail Forecast: 2013 To 2018

      European Online Retail Sales Continue Their Double-Digit Growth

      Forrester forecasts that online retail sales in Europe will grow by a compound annual growth rate (CAGR) of 12% over the next five years to reach €233.9 billion by 2018. Online retail sales...

      • Downloads: 233
    • For Marketing Leadership Professionals

      Report:Mobile In Japan: What Marketers Need To Know

      While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

      • Downloads: 98
    • For eBusiness & Channel Strategy Professionals

      Report:Retailers Struggle To Profit Despite The Rise In Online Grocery Shopping In Western Europe

      A ForecastView Report

      Forrester recently updated its online retail sales forecast for Western Europe to show the strong growth in online grocery sales, particularly in France. This report provides insight into this trend...

      • Downloads: 4
    • For eBusiness & Channel Strategy Professionals

      Report:US Retail Segmentation: Gen Y Online Shoppers

      Using Forrester Technographics® To Profile Generation Y Online Shoppers In The US

      In the US, Gen Y is a digitally savvy segment that frequently buys online through a number of touchpoints and will continue to be a core segment for US online retailers for years to come. eBusiness...

      • Downloads: 350
    • For eBusiness & Channel Strategy Professionals

      Report:US Mobile Phone And Tablet Commerce Forecast, 2013 To 2018

      Mobile Phone And Tablet Commerce Will Hit $114 Billion In 2014

      Forrester estimates that 29% of all online retail sales in the US will be transacted on smartphones and tablets by the end of 2014. Media goods (e.g., video, music, books), clothing, and consumer...

      • Downloads: 398
    • For eBusiness & Channel Strategy Professionals

      Report:US eCommerce Forecast: 2013 To 2018

      Forrester expects online retail sales in the US to reach $294 billion in 2014, or approximately 9% of all sales in the US. We're forecasting a strong compound annual growth rate (CAGR) of 9.5%...

      • Downloads: 394
    • For eBusiness & Channel Strategy Professionals

      Report:The eCommerce Juggernaut Dominates Retail

      Landscape: The Retail eCommerce Playbook

      In the second chapter of the retail eCommerce playbook, we lay out the current state of eCommerce and the enormous trillion-dollar opportunity it will represent around the world by 2018. We discuss...

      • Downloads: 1386
    • For eBusiness & Channel Strategy Professionals

      Report:Why Every Online Retailer Should "Ship-From-Store"

      Revenue, Customer Experience, And Margin Gains Await Retailers That Have The Vision To Seize This Strategic Opportunity

      Amazon is intensifying the online battle across many fronts, including the construction of new distribution centers designed to get orders to the customer as quickly and cheaply as possible....

      • Downloads: 353
    • For eBusiness & Channel Strategy Professionals

      Report:European Cross-Channel Retail Sales Forecast, 2013 To 2018

      Tracking The Growing Influence Of The Web On European Retail Brick-And-Mortar Sales

      By 2018, Forrester forecasts that 44% of all retail sales in Europe will be offline sales that are influenced by the Web. The growth of these cross-channel retail sales emphasizes the importance of a...

      • Downloads: 200
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2013 To 2018 (Western Europe)

      ForecastView Spreadsheet

      Online retail sales in Western Europe are growing at a compound annual growth rate (CAGR) of 11.5% over the next five years, with the highest growth coming from Southern Europe. Although a majority...

      • Downloads: 10