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Business Case: The CIO's Mobile Engagement Playbook
Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

A Generational Analysis Of The North American Benchmark Survey
This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes...
This Technographics Insight takes a look at Gen Y¿s online activities in the US. It compares online audio, video, and gaming activities, social activities, communication activities and shopping...
This Technographics Insight takes a look at consumers¿ expectations of personal finance situations and overall economy, and the effects on their retail behavior.
While only 8% of consumers have used a mobile phone to purchase products, it is none the less becoming a growing trend. With MasterCard's introduction of their PayPass and Visa's payWave, consumers...
This highlight deck reviews the key findings from the Q2 2007 Retail & Customer Service Online Survey. This survey covered questions given to US adults around their experience with purchasing...