eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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19 results in Reports

  • eCommerce
  • Consumer Technographics
  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Messaging Update: Pervasive Consumer Use Offers Unique Engagement Opportunities

    Broad Reach And Usage Among Consumers Demands That Mobile Messaging Is In The Mix

    Twenty years ago, the only form of mobile messaging was SMS, and it offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. That's a far cry...

    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Digital Money Management, 2014

      Landscape: The Digital Money Management Playbook

      Interest in digital money management has been strong for the past few years since pioneers like Wesabe and showed how simple online money management could be. Yet despite growing numbers of...

      • For Marketing Leadership Professionals

        Report:Brief: The Social Users You Want To Reach Are On Mobile

        With more than a billion monthly active users, Facebook has one of the largest mobile audiences in the world. There's no doubt that Facebook has disrupted the app marketing space by becoming a key...

        • Downloads: 85
      • For Marketing Leadership Professionals

        Report:Harness The Power Of The Second Screen

        When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans

        Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...

        • Downloads: 126
      • For Marketing Leadership Professionals

        Report:Messaging Apps: Mobile Becomes The New Face Of Social

        Messaging Apps Will Force Digital Platforms To Evolve

        You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

        • Downloads: 166
      • For eBusiness & Channel Strategy Professionals

        Report:The State Of Mobile Insurance, 2014

        Landscape: The Mobile Insurance Strategy Playbook

        Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial and growing consumer interest in mobile insurance,...

        • Downloads: 243
      • For eBusiness & Channel Strategy Professionals

        Report:The Next Act For Usage-Based Car Insurance

        US Insurers Strive To Kindle Demand Among Tepid Buyers

        Smart devices, smartphones, and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers: usage-based insurance (UBI). The policy option is a...

        • Downloads: 177
      • For eBusiness & Channel Strategy Professionals

        Report:The State Of The Digital Store

        Landscape: The Digital Store Playbook

        The face of retail is changing. In-store digital experimentation is well underway, and eBusiness executives have the technical know-how and an increasingly cross-functional view to lead these...

        • Downloads: 366
      • For CMO Professionals

        Report:Revisiting The Touchpoint-Impact Framework For 2014

        A Deep Dive Into Apparel And Personal Care Categories

        Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

        • Downloads: 222
      • For eBusiness & Channel Strategy Professionals

        Report:US Retail Segmentation: Gen Y Online Shoppers

        Using Forrester Technographics® To Profile Generation Y Online Shoppers In The US

        In the US, Gen Y is a digitally savvy segment that frequently buys online through a number of touchpoints and will continue to be a core segment for US online retailers for years to come. eBusiness...

        • Downloads: 357
      • For Marketing Leadership Professionals

        Report:The State Of Consumers And Technology: Benchmark 2013, Europe

        European Consumer Technographics®

        This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

        • Downloads: 32
      • For eBusiness & Channel Strategy Professionals

        Report:Digital User Behaviors Are Driving Digital Goods Growth

        ForecastView Document

        Forrester recently updated its online retail sales forecast to show continued growth in digital goods in Western Europe. The compound annual growth rates from 2013 to 2018 for online sales in music,...

        • Downloads: 10
      • For eBusiness & Channel Strategy Professionals

        Report:European Digital Banking Forecast, 2014 To 2018

        Tablet Banking Will Overtake Mobile Banking By As Soon As 2016

        Online and mobile banking are now widespread across Western Europe, with small numbers of people banking on tablets. Over the next five years, growing adoption of smartphones and tablets will result...

        • Downloads: 244
      • For eBusiness & Channel Strategy Professionals

        Report:Trends 2014: North American Digital Insurance

        The Age Of The Customer Mandates Five Actions In 2014

        Not that long ago, insurers dictated the engagement model for customers. Those days are gone. Now, customers are changing the rules: They are shifting from being passive sideliners and are willing...

        • Downloads: 518
      • For eBusiness & Channel Strategy Professionals

        Report:European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

        Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

        European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint shopping....

        • Downloads: 231
      • For Marketing Leadership Professionals

        Report:US Mobile Commerce Trends, 2013

        A Global Consumer Technographics® Report

        Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...

        • Downloads: 68
      • For eBusiness & Channel Strategy Professionals

        Report:Why Shoppers Buy At General Merchants

        North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

        Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be...

        • Downloads: 28
      • For Application Development & Delivery Professionals

        Report:Navigate The Future Of Customer Service In 2014

        Vision: The Contact Centers For Customer Service Playbook

        In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changes such as the explosion of digital communications, mobility, and the...

        • Downloads: 2633
      • For Marketing Leadership Professionals

        Report:Chinese Mobile Consumers Are An Attractive But Unique Audience

        How Mobile Marketing Differs In The Largest Smartphone Market In The World

        China is the largest smartphone market in the world, with what appear to be highly sophisticated mobile users. Metro Chinese consumers use mobile for everything from social media to watching video to...

        • Downloads: 159