Forrester

For Marketing Leadership Professionals

Report:Profiling Chinese Luxury Goods Buyers

A Technographics® Data Essentials Document

Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

• Downloads: 24

For Marketing Leadership Professionals

Report:Understanding China: The Opportunities And Challenges

A Technographics® Document

For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

• Downloads: 79
• Comments: 2
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For Customer Experience Professionals

Report:A Market Researcher's Introduction To The Future Of Online Customer Experience

The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...

• Downloads: 1011

For eBusiness & Channel Strategy Professionals

Report:Technographics® Insight: Hispanic Youth Are Active Online Shoppers

Hispanic Technographics® Youth Online Survey, Q2 2009 (US)

This highlight deck summarizes the key findings related to shopping and spending from Forrester's Hispanic Technographics Youth Online Survey, Q2 2009.

• Downloads: 10

For eBusiness & Channel Strategy Professionals

Report:How The Net Is Influencing European Offline Sales

For the past decade or so, an increasing number of European consumers have been relying on the Internet to provide them with information on products and services. Today, more than half of the...

• Downloads: 140

For eBusiness & Channel Strategy Professionals

Report:Online Shopping In Poland: How To Turn "Lookers" Into "Buyers"

The eCommerce market in Poland is full of potential. It's growing faster than Western European markets and is overtaking Southern European countries such as Spain and Italy. Polish consumers are...

• Downloads: 410

For eBusiness & Channel Strategy Professionals

Report:European Multichannel Consumers Are High-Value Shoppers

Europeans are shopping via three main channels: stores, the Internet, and other remote channels, such as mail, phone, and catalogs. In recent years, the Internet channel has been gaining in...

• Downloads: 157

For eBusiness & Channel Strategy Professionals

Report:Technographics® Insight: European Online Shoppers Love Loyalty Cards

This Technographics Insight reviews the loyalty programs Europeans are using and the reasons for participating in such programs.

• Downloads: 5

For Marketing Leadership Professionals

Report:Technographics® Insight: The Impact Of Security Perceptions On Online Shopping In Europe

A look at European Net users' online security perceptions and how this impacts their online shopping behavior.

• Downloads: 2

For Marketing Leadership Professionals

Report:Don't Neglect Technology's Late Adopters

European Sidelined Citizens Are A Valuable Target Group

Sidelined Citizens is Forrester's term for late adopters; they are also often referred to as laggards. They are low-income technology pessimists who adopt technology after everybody else. But...

• Downloads: 217

For eBusiness & Channel Strategy Professionals

Report:Technographics® Insight: European Online Grocery Shopping

Online grocery shopping struggles to reach a broader audience, with only 3% of online consumers buying groceries online in 2007 compared to 2% in 2002. The UK leads in uptake and represents 56% of...

For eBusiness & Channel Strategy Professionals

Report:European Online Shopping Landscape 2007

Online shopping uptake slows down in Europe, Sweden and the Netherlands show the largest increase in online shopping in the past year. However, the majority of European shoppers live in Germany or...

For Marketing Leadership Professionals

Report:Profiling European Internet Avoiders

About 12 million consumers in Europe¿s five key geographies have access to the Internet but never use it. Most of these Internet avoiders live in Southern Europe, but even 2 million British consumers...

• Downloads: 2

For Marketing Leadership Professionals

Report:Security Concerns Impact European Online Behavior

Experience Continues To Be The Key To Reducing Security Concerns

Online Europeans continue to be concerned about their safety, security, and privacy online whether they purchase products, participate in online promotions, or disclose their personal information....

• Downloads: 115

For eBusiness & Channel Strategy Professionals

Report:Global Online Shopping Patterns

Take a quick look at the online shopping behaviors in Asia, Europe, and the US. Discover which countries are the most active in online shopping, and which products are the most popular.

• Downloads: 3

For Marketing Leadership Professionals

Report:Men, Women, And The Internet

What European Women Do Online, And How This Differs From What Men Do

The number of European women using the Internet regularly has jumped from 51 million to 71 million in the past four years. However, women are still less likely than men to be online, and those who...

• Downloads: 225

For eBusiness & Channel Strategy Professionals

Report:European Retailers Still Need To Offer Multiple Online Payment Methods

In 2006, 56% of European Net users regularly shopped online but not all of them made their payments online. European online shoppers continue to use a mix of online and offline payment methods to buy...

• Downloads: 309