eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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  • eCommerce
  • Consumer Technographics
  • Reineke Reitsma
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  • For Marketing Leadership Professionals

    Report:Profiling Chinese Luxury Goods Buyers

    A Technographics® Data Essentials Document

    Reineke ReitsmaOctober 10, 2012

    Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

    • Downloads: 24

  • For Marketing Leadership Professionals

    Report:Understanding China: The Opportunities And Challenges

    A Technographics® Document

    Reineke ReitsmaMay 14, 2012

    For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

    • Downloads: 79
    • Comments: 2
    • Rating:
 
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