eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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25 results in Reports

  • eCommerce
  • Consumer Technographics
  • Thomas Husson
  • For Marketing Leadership Professionals

    Report:Brief: The Social Users You Want To Reach Are On Mobile

    With more than a billion monthly active users, Facebook has one of the largest mobile audiences in the world. There's no doubt that Facebook has disrupted the app marketing space by becoming a key...

    • For Marketing Leadership Professionals

      Report:Messaging Apps: Mobile Becomes The New Face Of Social

      Messaging Apps Will Force Digital Platforms To Evolve

      You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

      • Downloads: 144
    • For Marketing Leadership Professionals

      Report:Don't Confuse Tablet And Mobile Marketing

      Contextual Marketing Demands A Unique Approach To Tablets

      Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within...

      • Downloads: 669
    • For Marketing Leadership Professionals

      Report:The European Tablet Landscape

      A Technographics® Data Essentials Document

      2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit...

      • Downloads: 107
    • For Marketing Leadership Professionals

      Report:The Mobile Application Life Cycle

      Refine Your App Strategy In Anticipation Of The Second Wave

      The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

      • Downloads: 1399
    • For Marketing Leadership Professionals

      Report:Western European Mobile Forecast, 2011 To 2016

      Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

      The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

      • Downloads: 1152
    • For Marketing Leadership Professionals

      Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

      Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

      Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

      • Downloads: 401
    • For Marketing Leadership Professionals

      Report:Gambling: Bet On Mobile Products And Services

      After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

      • Downloads: 615
    • For Marketing Leadership Professionals

      Report:The Global Mainstreaming Of Smartphones

      Understanding Global Smartphone Adoption Today And Tomorrow

      In a global population that exceeds 5 billion subscriptions, consumer product strategists recognize that smartphones are a niche today. Yet in the US and in some European countries, smartphone...

      • Downloads: 1483
    • For Marketing Leadership Professionals

      Report:Why The "Web Versus Application" Debate Is Irrelevant To Your Mobile Product Strategy

      Consumer product strategists designing product experiences for mobile phones and smartphones must decide on their development priorities across the mobile Web and applications. While some believe...

      • Downloads: 1364
    • For Marketing Leadership Professionals

      Report:Mobile Payments Enter A Disruptive Phase

      The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the digital...

      • Downloads: 2654
    • For Marketing Leadership Professionals

      Report:Asia Pacific Mobile Technographics®: 2010

      An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

      The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester introduced Mobile Technographics, allowing companies...

      • Downloads: 878
    • For Marketing Leadership Professionals

      Report:Europe Mobile Technographics®: 2010

      An Empowered Report: An Example Of Mobile Behavior Among UK Online Shoppers

      The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester published its Mobile Technographics analysis, offering...

      • Downloads: 1009
    • For Marketing Leadership Professionals

      Report:Western European Mobile Games Forecast, 2010 To 2015

      The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market

      The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the...

      • Downloads: 823
    • For Marketing Leadership Professionals

      Report:The Future Of Application Stores

      What To Expect When Defining Your Mobile Consumer Road Map

      The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities for...

      • Downloads: 1842
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Mobile Commerce In Europe

      Mobile Commerce Is Still Nascent And Shows A Small But Growing Market Opportunity

      European mobile commerce is still at an early stage. Digital content is still the primary product purchased via mobile devices, but consumers show growing interest in using their mobile phone for all...

      • Downloads: 1027
    • For Marketing Leadership Professionals

      Report:Profiling Your Best Mobile Customers

      A Picture Of European Mobile-Savvy Users

      iPhone users, despite being the heaviest users of mobile services, are only a subset of your customer base. Forrester's data shows that they represent just 2% of the European mobile population. A...

      • Downloads: 1018
    • For Marketing Leadership Professionals

      Report:How Can European Operators Make The Most Of Mobile Marketing And Advertising?

      For years, telecom operators have bet on mobile marketing and advertising as a way to generate new revenue streams. Neither has fulfilled their initially high revenue expectations yet. Now that this...

      • Downloads: 987
    • For Marketing Leadership Professionals

      Report:How Public Authorities Can Make The Most Of Mobile Services

      Brands and companies are not the only ones that should tap into mobile opportunities. Public authorities can use mobile to improve the quality of life of their citizens and to develop their region's...

      • Downloads: 644
    • For Marketing Leadership Professionals

      Report:Travel Firms' Initial European Mobile Strategies Should Focus On Convenient Services

      Travel is inherently mobile. Now that the promise of location-enhanced services is beginning to be fulfilled on mobile phones, travelers are starting to use their devices as personal travel...

      • Downloads: 680
    • For Marketing Leadership Professionals

      Report:Mobile Technographics® In Europe

      The mobile revolution is only just getting started. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also increasingly...

      • Downloads: 959
    • For Marketing Leadership Professionals

      Report:Why Mobile Could Reinvent Social Computing

      A Glimpse Into The European Mobile Social Web Landscape

      Mobile social activity is more than just accessing social networking sites while on the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than just...

      • Downloads: 1532
    • For Marketing Leadership Professionals

      Report:Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

      Many firms in the mobile and financial arena in Europe want to replicate the success of Japan's mobile contactless payments. Many of them are focusing on leveraging a standardized technology —...

      • Downloads: 1405
    • For Marketing Leadership Professionals

      Report:The Future Of Location-Based Services: Four Service Categories Will Emerge

      Location is at the very heart of the mobile value proposition. Thirty percent of European online consumers with mobile phones are interested in using mobile GPS/navigation services, while 52% of...

      • Downloads: 1494
    • For Marketing Leadership Professionals

      Report:The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

      The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications via...

      • Downloads: 1948