eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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9 results in Reports

  • eCommerce
  • Consumer Technographics
  • Gina Fleming
  • Consumer Electronics & Technology
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, US

    North American Consumer Technographics®

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...

    • Downloads: 260
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2012, Europe

    European Consumer Technographics®

    This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....

    • Downloads: 106
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2012, US

    North American Consumer Technographics®

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

    • Downloads: 499
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of US Online Consumers, 2012

    North American Consumer Technographics®

    US consumers today are exposed to more kinds of connected devices than ever before. Consumers associate the terms "going online" or "using the Internet" with devices like laptops and desktops. Social...

    • Downloads: 178
  • For eBusiness & Channel Strategy Professionals

    Report:Segmenting Buyers: Introducing Super Buyers, Connected Traditionalists, And Traditionalists

    A Technographics® Data Essentials Report

    For US consumers, the shopping experience has moved beyond the in-store experience and involves multiple other channels. Online shopping now accounts for a significant part of consumers' wallet share...

    • Downloads: 135
  • For Marketing Leadership Professionals

    Report:Global PC And Broadband Penetration

    A Technographics® Global Overview Document

    The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

    • Downloads: 370
  • For Marketing Leadership Professionals

    Report:Digital Seniors: A Demographic Overview

    North American Consumer Technographics®

    Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many...

    • Downloads: 240
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

    • Downloads: 1828
  • For Marketing Leadership Professionals

    Report:Connection: The Spark That Lights Up The European Digital Home

    A Technographics® Data Essentials Document

    With 96% of European online adults using the Internet at least weekly and 99% of European online households having one or more computers (PC, laptop, netbook, iPad, or tablet) at home, the European...

    • Downloads: 96