Forrester Research : Topic

eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

Reports (8)
Charts & Figures (29)

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8 results in Reports

eCommerce
Consumer Technographics
Gina Sverdlov
Consumer Electronics & Technology

For Marketing Leadership Professionals
Report:The State Of Consumers And Technology: Benchmark 2012, Europe
European Consumer Technographics®
Gina SverdlovApril 8, 2013
This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....
- Downloads: 50
For Marketing Leadership Professionals
Report:The State Of Consumers And Technology: Benchmark 2012, US
North American Consumer Technographics®
Gina SverdlovDecember 19, 2012
This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...
- Downloads: 328
- Comments: 3
For Marketing Leadership Professionals
Report:Understanding The Changing Needs Of US Online Consumers, 2012
North American Consumer Technographics®
Gina SverdlovOctober 17, 2012
US consumers today are exposed to more kinds of connected devices than ever before. Consumers associate the terms "going online" or "using the Internet" with devices like laptops and desktops. Social...
- Downloads: 134
For eBusiness & Channel Strategy Professionals
Report:Segmenting Buyers: Introducing Super Buyers, Connected Traditionalists, And Traditionalists
A Technographics® Data Essentials Report
Gina SverdlovAugust 2, 2012
For US consumers, the shopping experience has moved beyond the in-store experience and involves multiple other channels. Online shopping now accounts for a significant part of consumers' wallet share...
- Downloads: 114
For Marketing Leadership Professionals
Report:Global PC And Broadband Penetration
A Technographics® Global Overview Document
Gina SverdlovJune 12, 2012
The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...
- Downloads: 265
- Rating:
For Marketing Leadership Professionals
Report:Digital Seniors: A Demographic Overview
North American Consumer Technographics®
Gina SverdlovJune 6, 2012
Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many...
- Downloads: 216
For Marketing Leadership Professionals
Report:The State Of Consumers And Technology: Benchmark 2011, US
North American Consumer Technographics®
Gina SverdlovNovember 2, 2011
This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...
- Downloads: 1708
For Marketing Leadership Professionals
Report:Connection: The Spark That Lights Up The European Digital Home
A Technographics® Data Essentials Document
Gina SverdlovAugust 29, 2011
With 96% of European online adults using the Internet at least weekly and 99% of European online households having one or more computers (PC, laptop, netbook, iPad, or tablet) at home, the European...
- Downloads: 79

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For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, Europe

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, US

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of US Online Consumers, 2012

For eBusiness & Channel Strategy Professionals

Report:Segmenting Buyers: Introducing Super Buyers, Connected Traditionalists, And Traditionalists

For Marketing Leadership Professionals

Report:Global PC And Broadband Penetration

For Marketing Leadership Professionals

Report:Digital Seniors: A Demographic Overview

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2011, US

For Marketing Leadership Professionals

Report:Connection: The Spark That Lights Up The European Digital Home

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