eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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3 results in Reports

  • eCommerce
  • Total Economic Impact (TEI)

  • For Marketing Leadership Professionals

    Report:The ROI Of "Owner" Communities

    A Tool To Help You Uncover The Economic Value Of Your Community

    Zachary Reiss-Davis, Shaheen ParksFebruary 14, 2013

    Two of the most common questions we receive from B2B marketers are "How do I know if it's worth having a community?" and "How can I prove to my executives that my community is worth their...

    • Downloads: 193
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  • For Marketing Leadership Professionals

    Report:How To Assess The Impact Of Social Media In B2B Tech Marketing

    Laura RamosFebruary 23, 2010

    As business-to-business (B2B) marketers experiment more with social media like blogs, Facebook, LinkedIn, Twitter, and YouTube, they worry if venturing into uncharted social waters will pay off in...

    • Downloads: 1223

  • For Sales Enablement Professionals

    Report:Forrester's Value-Equation Sales Messaging Framework

    Enabling Sales Teams To Tailor The Right Messages To A Given Account

    Scott SantucciJune 16, 2009

    As technology vendors broaden their product portfolios and ask their account teams to sell across all levels within their client roster, traditional approaches to hard-coded value propositions are...

    • Downloads: 680
 
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