eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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298 results in Reports

  • eCommerce
  • Past 12 months
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2014: Marketing

    This latest report in our series using data from The State Of Retailing Online, a study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

    • For eBusiness & Channel Strategy Professionals

      Report:Disrupting Finance: Digital Retirement Plan Advice

      Using Software To Provide Recommendations To Underserved Investors

      As workplace retirement savings plans in markets like Australia, the UK, and the US shift from guaranteed pensions to employee-directed retirement plans such as 401(k)s, the burden of retirement...

      • Downloads: 40
    • For CMO Professionals

      Report:CMOs Must Prepare For Lead-To-Revenue Investments Now

      Balance People And Process To Fund L2RM

      This report, originally written for customer insights professionals, includes content relevant to CMOs, especially those leading marketing for business-to-business (B2B) companies. Here's why:...

      • Downloads: 184
    • For Customer Insights Professionals

      Report:Lead-To-Revenue Pioneers Discover It's Not Demand Generation On Steroids

      Landscape: The Lead-To-Revenue Playbook

      After bagging impressive early wins, lead-to-revenue management (L2RM) pioneers find it hard to sustain ongoing improvement. To learn why L2RM initiatives hit the wall, we analyzed 200 inquiries that...

      • Downloads: 30
    • For Customer Insights Professionals

      Report:Balance People And Process To Fund L2RM

      Business Case: The Lead-To-Revenue Playbook

      Today business buyers have more access to information that lets them explore solutions prior to engaging in a formal purchase process. This puts marketing in the hot seat to drive customer interest...

      • Downloads: 135
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Why Your Customers Still Use Paper Statements

      Answer: Because You Haven't Turned Them Off

      Electronic statements (eStatements) aren't a new concept to US consumers or billers; however, some industries such as utilities, life insurance, investments, and government lag behind. Despite years...

      • Downloads: 68
    • For eBusiness & Channel Strategy Professionals

      Report:Globalize Your eBusiness Organization Structure

      Organization: The eCommerce Globalization Playbook

      The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

      • Downloads: 68
    • For eBusiness & Channel Strategy Professionals

      Report:Build A Pervasive Corporate Mobile Competency

      Organization: The Mobile eBusiness Playbook

      Mobile strategy has evolved since 2010. Then, a mobile strategy equated to a mobile services road map and technology platform choices. An individual or small team could both create a strategy and...

      • Downloads: 508
    • For eBusiness & Channel Strategy Professionals

      Report:Three Things Frightening Retailers Now

      An Analysis Of Web-Related Risk Factors Disclosed In SEC Filings

      eCommerce and technology have become a larger part of retail companies overall, but the benefits of web sales also come with significant risks. We looked at the risk factors cited in the U.S....

      • Downloads: 128
    • For eBusiness & Channel Strategy Professionals

      Report:Enhance Customer Relationships Through Mobile

      Executive Overview: The Mobile eBusiness Playbook

      eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Consumers expect to be able to engage with brands on their mobile devices. In fact, they...

      • Downloads: 970
    • For eBusiness & Channel Strategy Professionals

      Report:Measure The Fundamentals Of B2B eCommerce

      Performance Management: The B2B eCommerce Playbook

      Business-to-business (B2B) companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. Factor in...

      • Downloads: 529
    • For eBusiness & Channel Strategy Professionals

      Report:Best Practices In Mobile Financial Sales

      Digital Teams Must Use Context To Be Relevant And Earn Sales

      As mobile touchpoints displace PCs, branches, advisors, and agents at the heart of customers' relationships with financial services firms, digital executives need to step up their mobile marketing...

      • Downloads: 115
    • For Marketing Leadership Professionals

      Report:Get To Know Mobile Tactics

      Tools And Technology: The Mobile Marketing Playbook

      Smartphone adoption is increasing and propelling your audience into the growing segment of always addressable customers. A key touchpoint for these mobile-savvy and connected consumers, smartphones...

      • Downloads: 694
    • For eBusiness & Channel Strategy Professionals

      Report:Adobe Wades Waist Deep Into The Commerce Market

      Adobe Broadens Its Commerce Partnerships To Deepen The Appeal Of Adobe Experience Manager (AEM) In Commerce Deals

      Over the past six months, Adobe has been making efforts to become a pivotal and potentially disruptive player in the already mature commerce platform market. At the heart of this strategy lies the...

      • Downloads: 113
    • For Marketing Leadership Professionals

      Report:The State Of Consumers And Technology: Benchmark 2013, China

      China Consumer Technographics®

      This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

      • Downloads: 15
    • For eBusiness & Channel Strategy Professionals

      Report:The Evolution Of eCommerce In Brazil

      Five Ways In Which Online Retail Will Shift In The Next Five Years

      Brazil remains the dominant market in Latin America by a wide margin. A number of leading brick-and-mortar retailers in the country embraced eCommerce early on, and today both traditional retailers...

      • Downloads: 95
    • For eBusiness & Channel Strategy Professionals

      Report:The Digital Maturity Model

      Digital disruptors are tearing up the rule books, and no industry is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of...

      • Downloads: 24
    • For eBusiness & Channel Strategy Professionals

      Report:Engage Investors With Game Mechanics

      Competition, Rewards Motivate Wealth Management Clients

      Consumers know that investing is important to their financial futures. But wealth management can be complex and involves deferring current spending for long-term benefits. To engage investors and...

      • Downloads: 70
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Messaging Update: Pervasive Consumer Use Offers Unique Engagement Opportunities

      Broad Reach And Usage Among Consumers Demands That Mobile Messaging Is In The Mix

      Twenty years ago, the only form of mobile messaging was SMS, and it offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. That's a far cry...

      • Downloads: 857
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Digital Money Management, 2014

      Landscape: The Digital Money Management Playbook

      Interest in digital money management has been strong for the past few years since pioneers like Wesabe and showed how simple online money management could be. Yet despite growing numbers of...

      • Downloads: 164
    • For eBusiness & Channel Strategy Professionals

      Report:Plot Your Route To Digital Money Management Success

      Road Map: The Digital Money Management Playbook

      Your digital money management strategy is approved — now what? Road maps are an essential tool for translating strategy into action, defining what needs to be done when and by whom. This...

      • Downloads: 59
    • For eBusiness & Channel Strategy Professionals

      Report:Put Money Management At The Heart Of Digital Banking

      Vision: The Digital Money Management Playbook

      Digital money management capabilities have significantly progressed since the early days of account aggregation. But robust customer adoption has proved to be elusive for many firms. Unfortunately...

      • Downloads: 124
    • For eBusiness & Channel Strategy Professionals

      Report:Establish Clear Digital Money Management Objectives

      Strategic Plan: The Digital Money Management Playbook

      As digital money management evolves from being a feature of digital banking to becoming the core functionality of many online and mobile banking services, digital banking professionals need to take a...

      • Downloads: 266
    • For eBusiness & Channel Strategy Professionals

      Report:Help Customers Make Better Financial Decisions

      Executive Overview: The Digital Money Management Playbook

      Digital money management promises to give millions of people the budgeting tips, financial guidance, and advice that so many sorely need. Yet too many firms have taken a project-based approach to...

      • Downloads: 108
    • For eBusiness & Channel Strategy Professionals

      Report:Justify Investment In Digital Money Management

      Business Case: The Digital Money Management Playbook

      Many digital financial services executives are investing in digital money management for their retail and small business customers, but they struggle with the business case. To help eBusiness...

      • Downloads: 72