eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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296 results in Reports

  • eCommerce
  • Past 12 months
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Digital Money Management, 2014

    Landscape: The Digital Money Management Playbook

    Interest in digital money management has been strong for the past few years since pioneers like Wesabe and Mint.com showed how simple online money management could be. Yet despite growing numbers of...

    • For eBusiness & Channel Strategy Professionals

      Report:Plot Your Route To Digital Money Management Success

      Road Map: The Digital Money Management Playbook

      Your digital money management strategy is approved — now what? Road maps are an essential tool for translating strategy into action, defining what needs to be done when and by whom. This...

      • For eBusiness & Channel Strategy Professionals

        Report:Put Money Management At The Heart Of Digital Banking

        Vision: The Digital Money Management Playbook

        Digital money management capabilities have significantly progressed since the early days of account aggregation. But robust customer adoption has proved to be elusive for many firms. Unfortunately...

        • For eBusiness & Channel Strategy Professionals

          Report:Establishing Clear Digital Money Management Objectives

          Strategic Plan: The Digital Money Management Playbook

          As digital money management evolves from being a feature of digital banking to becoming the core functionality of many online and mobile banking services, digital banking professionals need to take a...

          • For eBusiness & Channel Strategy Professionals

            Report:Help Customers Make Better Financial Decisions

            Executive Overview: The Digital Money Management Playbook

            Digital money management promises to give millions of people the budgeting tips, financial guidance, and advice that so many sorely need. Yet too many firms have taken a project-based approach to...

            • For eBusiness & Channel Strategy Professionals

              Report:Justify Investment In Digital Money Management

              Business Case: The Digital Money Management Playbook

              Many digital financial services executives are investing in digital money management for their retail and small business customers, but they struggle with the business case. To help eBusiness...

              • For eBusiness & Channel Strategy Professionals

                Report:Why Google Bank Won't Happen

                But A Google-Powered Financial Services Hub Might

                Since 2010, Google has systematically built capabilities in areas such as digital wallets, payments, and comparison engines. These activities, as well as Google's reputation as one of the most...

                • Downloads: 20
              • For CMO Professionals

                Report:Brief: Create Mobile Moments That Boost The Brand Experience

                Shift Mobile From A Siloed Tactic To A Connected Brand Building Tool

                Forrester believes that we are witnessing a mobile mind shift — "the expectation that I can get what I want in my immediate context and moments of need." The new battleground for customers is...

                • Downloads: 15
              • For eBusiness & Channel Strategy Professionals

                Report:The Forrester Wave™: Omnichannel Order Management, Q3 2014

                IBM And Manhattan Associates Stand Out In An Increasingly Competitive Landscape Of Solutions

                In Forrester's 77-criteria evaluation of omnichannel order management vendors, we identified the nine most significant software providers in the category — eBay Enterprise, hybris (an SAP...

                • Downloads: 36
              • For eBusiness & Channel Strategy Professionals

                Report:2014 Australian Mobile Banking Functionality Benchmark

                Australian Banks Offer Strong Mobile Services

                We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the four largest retail banks in Australia on 37 criteria. Australia's banks have laid...

                • Downloads: 46
              • For eBusiness & Channel Strategy Professionals

                Report:Selling Direct-To-Consumer Online In China

                Brands Must Embrace Sales Channels Beyond Marketplaces

                eBusiness professionals responsible for driving online growth in China should consider the long-term benefits of selling direct-to-consumer (DTC) online. Not only does selling DTC promise higher...

                • Downloads: 36
              • For eBusiness & Channel Strategy Professionals

                Report:Forrester Readiness Index: eCommerce, 2014

                ForecastView Spreadsheet

                Forrester's eCommerce Readiness Index (FRI) assesses 25 variables that give insights into 55 global markets. While there is no universal tool in selecting expansion opportunities, the Forrester...

                • For eBusiness & Channel Strategy Professionals

                  Report:The New Paradigm Of Retail

                  Vision: The Retail eCommerce Playbook

                  Omnichannel and agile commerce promise to change the offers that retailers provide and the ways in which consumers buy; as a result, the look and feel of retail is certain to change in lockstep. All...

                  • Downloads: 3221
                • For eBusiness & Channel Strategy Professionals

                  Report:US Cross-Channel Retail Sales Forecast: 2014 To 2018

                  Web-Influenced Offline Sales Total More Than $1 Trillion In 2014

                  We forecast that US cross-channel retail sales, which we define as transactions that touch a digital medium but are not completed on the Internet, will reach $1.4 trillion in 2014 and grow to $1.8...

                  • Downloads: 100
                • For eBusiness & Channel Strategy Professionals

                  Report:Make The Business Case For Mobile Insurance

                  Business Case: The Mobile Insurance Strategy Playbook

                  The wild west of mobile insurance is getting tamed. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the...

                  • Downloads: 84
                • For Marketing Leadership Professionals

                  Report:Brief: The Social Users You Want To Reach Are On Mobile

                  With more than a billion monthly active users, Facebook has one of the largest mobile audiences in the world. There's no doubt that Facebook has disrupted the app marketing space by becoming a key...

                  • Downloads: 85
                • For Application Development & Delivery Professionals

                  Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

                  Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

                  In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

                  • Downloads: 228
                • For eBusiness & Channel Strategy Professionals

                  Report:Prioritizing Online Access To In-Store Inventory

                  Retailers Stand To Gain From Online Visibility Into In-Store Inventory And Buy Online/Pick Up In-Store Capabilities

                  Multichannel retailers have made unprecedented investments in enabling omnichannel services. Giving customers the ability to view, reserve, and buy in-store inventory through the online channel for...

                  • Downloads: 71
                • For eBusiness & Channel Strategy Professionals

                  Report:Internet Finance Innovation Is Hitting China's Banking Sector

                  Innovation in Internet finance has exploded in China in 2014. Eight months after Alibaba launched Yuebao, the fund had attracted 81 million users and its total value skyrocketed to US$81 billion;...

                  • Downloads: 25
                • For Customer Insights Professionals

                  Report:Take Lead-To-Revenue Management Beyond The Campaign

                  Leverage Contextual Multichannel Marketing To Keep Pace With The Evolved B2B Buyer

                  If your lead-to-revenue process is still driven by campaigns, you're behind the vanguard. Campaigns have lost power as a tactic to attract new buyers. And, campaigns have never been the most...

                  • Downloads: 87
                • For eBusiness & Channel Strategy Professionals

                  Report:Website Functionality Benchmark 2014: UK Online Grocery Sites

                  Forrester evaluated the grocery websites of four supermarkets in the UK — Asda, Sainsbury's, Tesco, and Waitrose —using its Website Functionality Benchmark methodology. We selected the...

                  • Downloads: 61
                • For eBusiness & Channel Strategy Professionals

                  Report:Understand The Metrics That Drive Global eCommerce Success

                  Benchmark: The eCommerce Globalization Playbook

                  Online businesses recognize that not only is the global eCommerce opportunity massive, but that a global presence is necessary to be competitive in today's retail landscape. One of the major hurdles...

                  • Downloads: 119
                • For eBusiness & Channel Strategy Professionals

                  Report:Digital Disruption Hits Retail Financial Services

                  Disruptors Deliver Superior Customer Experiences At A Lower Cost

                  Digital disruption has arrived in retail financial services. Banks, insurers, and wealth management firms are besieged by a wave of disruptors that aim to use digital tools to deliver superior...

                  • Downloads: 253
                • For CMO Professionals

                  Report:Compare Your B2B Content Marketing Maturity

                  Benchmarks: The Content Marketing Playbook

                  Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives...

                  • Downloads: 141
                • For Marketing Leadership Professionals

                  Report:Brief: Best Practices For Engaging Consumers Via Messaging Apps

                  To help brands connect with their audiences, messaging apps such as Instagram, Kik, Line, Snapchat, Tango, and WeChat have begun to offer nascent marketing tools. This brief report provides examples...

                  • Downloads: 100