eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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306 results in Reports

  • eCommerce
  • Past 12 months
  • For Application Development & Delivery Professionals

    Report:How To Manage APIs For Customer Engagement

    APIs Need More Than API Management

    Application programming interfaces (APIs) are central to any organization's software strategy to win, retain, and serve customers. As a result, development leaders are scrutinizing API management...

    • For Infrastructure & Operations Professionals

      Report:Infrastructure Will Drive The Retail Store Experiences Of The Future

      In-Store Technology Is Too Critical For I&O To Be Left Out

      To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

      • Downloads: 12
    • For CIO Professionals

      Report:Brief: The Home Depot's Age Of The Customer Transformation

      Senior Management's Digital Transformation Business Plan

      On Wednesday, March 19, 2014 at the International Strategy & Investment (ISI) Fourth Annual Retail Summit in Atlanta, Frank Blake, chairman and CEO of The Home Depot, talked about the firm's age of...

      • Downloads: 8
      • Rating:
    • For CIO Professionals

      Report:Trends 2014: Indian CMOs' Technology Spending Plans

      CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

      Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and...

      • Downloads: 16
    • For eBusiness & Channel Strategy Professionals

      Report:Understand The Digital Business Landscape

      Landscape: The Digital Business Transformation Playbook

      To survive and thrive in the age of the customer, businesses must become digital. As an eBusiness professional, you face the growing reality that your customers, your touchpoints, your competitors,...

      • Downloads: 93
    • For eBusiness & Channel Strategy Professionals

      Report:Analyze This: Web Style Analytics Enters The Retail Store

      Privacy Remains A Significant Barrier For Adoption

      eBusiness leaders have a lot to offer retail store executives as they embark on injecting digital commerce technology into the physical store. Retail stores have been living in the analytical "dark...

      • Downloads: 67
    • For Marketing Leadership Professionals

      Report:Beyond Marketing: How Mobile Is Transforming McDonald's France

      Use Mobile As The Catalyst For Digital Transformation

      In France, you can order a Big Mac anytime, anywhere on your smartphone, tablet, or desktop and pick it up later at any of 1,200 McDonald's restaurants. But mobile ordering and in-store pick up are...

      • Downloads: 32
    • For Marketing Leadership Professionals

      Report:Mobile Advertising: It's Time To Get Personal

      Dump Your Desktop Approach For Integrated, Individualized Mobile Ads

      Nearly a third of the world's population is equipped with smartphones, and saturation reaches more than two-thirds in major markets like Hong Kong, the UK, and the US. This creates a huge mobile...

      • Downloads: 87
    • For Customer Insights Professionals

      Report:Quick Take: IBM Acquires Silverpop

      Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite

      On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some significant...

      • Downloads: 45
      • Rating:
    • For Marketing Leadership Professionals

      Report:Mobile Is The Real Driver For US Social Media Growth

      ForecastView Document

      We recently published the Forrester Research Social Media Forecast, 2014 To 2019 (US). This report discusses how the mobile channel (which includes smartphones and tablets) will be a catalyst for the...

      • Downloads: 10
    • For CMO Professionals

      Report:B2B Marketing's Big Data Destiny

      How To Make Business Buyer Data Actionable

      Business-to-business (B2B) CMOs who make business decisions based on internal data, with all of its imperfections and gaps, risk the same fate as hikers who head off into the wilderness without a...

      • Downloads: 75
      • Rating:
    • For CIO Professionals

      Report:2014 Technology Imperatives For US Healthcare Insurers

      US Healthcare Payers Are Rocked By A Regulatory Tsunami

      The healthcare payer market is being disrupted by new laws and regulations — especially the Affordable Care Act (ACA). In response to the new regulations, the health insurance industry is...

      • Downloads: 89
      • Comments: 1
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

      Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

      European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint shopping....

      • Downloads: 108
    • For Marketing Leadership Professionals

      Report:Interactive Channels To Watch In 2014

      This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

      • Downloads: 144
    • For Customer Experience Professionals

      Report:The Best And Worst Of Mobile User Experience

      Mobile presents an enormous opportunity to transform the customer experiences for those able to cope with relentless device permutations, demanding human factors, and expectant customers. Those...

      • Downloads: 333
      • Rating:
    • For Marketing Leadership Professionals

      Report:US Mobile Commerce Trends, 2013

      A Global Consumer Technographics® Report

      Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...

      • Downloads: 30
    • For Application Development & Delivery Professionals

      Report:14 Digital Customer Experience Tools To Engage With Your Customers

      Tools And Technology: The Digital Experience Delivery Playbook

      Software platforms and applications that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D)...

      • Downloads: 1272
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Why Shoppers Buy At General Merchants

      North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

      Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be...

      • Downloads: 14
    • For eBusiness & Channel Strategy Professionals

      Report:What You Need To Know About Mobile Payments In China

      China has the world's largest mobile phone market, with both smartphone penetration and mobile Internet adoption surging. Online retailers in China are seeing rapid growth of traffic and sales from...

      • Downloads: 101
    • For eBusiness & Channel Strategy Professionals

      Report:The Global eCommerce Opportunity

      Landscape: The eCommerce Globalization Playbook

      Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

      • Downloads: 1263
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:The Evolution Of Global eCommerce Markets

      Vision: The eCommerce Globalization Playbook

      Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

      • Downloads: 1645
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile's Trojan Horse: The Messaging Platform

      Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

      Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably...

      • Downloads: 140
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:The ROI Of Digital Business Transformation

      Business Case: The Digital Business Transformation Playbook

      Kick-starting a digital business transformation can be a daunting prospect for an eBusiness professional. Firms are investing tens and even hundreds of millions of dollars in the wholesale...

      • Downloads: 569
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Define New Metrics For Digital Business Success

      Performance Management: The Digital Business Transformation Playbook

      Digital business has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of the impact of consumer...

      • Downloads: 671
    • For eBusiness & Channel Strategy Professionals

      Report:Sustain A Digital Culture

      Continuous Improvement: The Digital Business Transformation Playbook

      Organizations face a number of roadblocks as they transform to become truly digital businesses. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging...

      • Downloads: 598