eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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392 results in Reports

  • eCommerce
  • Past 18 months
  • For Sales Enablement Professionals

    Report:Marketing Automation Success With European Companies

    Who's Hot In Europe? Local Vendor Innovations Thrive

    Wake up, sales enablement professionals, especially those of you in North America. Many of you in firms with marketing automation solutions have not yet seriously set up shop in Europe because you...

    • Downloads: 96
  • For eBusiness & Channel Strategy Professionals

    Report:The Unfulfilled Promise Of Health-Plan-Owned Digital Health And Wellness Platforms

    Plans Continue To Struggle With Consumer Data Aggregation To Enhance Member Experiences

    The rising cost of care, regulatory limits on administrative spend, the emergence of private exchanges, and defined contribution models have sent health plans scrambling to revisit their digital...

    • Downloads: 66
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2014: Marketing

    This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

    • Downloads: 126
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Digital Retirement Plan Advice

    Using Software To Provide Recommendations To Underserved Investors

    As workplace retirement savings plans in markets like Australia, the UK, and the US shift from guaranteed pensions to employee-directed retirement plans such as 401(k)s, the burden of retirement...

    • Downloads: 87
  • For CMO Professionals

    Report:CMOs Must Prepare For Lead-To-Revenue Investments Now

    Balance People And Process To Fund L2RM

    This report, originally written for customer insights professionals, includes content relevant to CMOs, especially those leading marketing for business-to-business (B2B) companies. Here's why:...

    • Downloads: 203
  • For Customer Insights Professionals

    Report:Lead-To-Revenue Pioneers Discover It's Not Demand Generation On Steroids

    Landscape: The Lead-To-Revenue Playbook

    After bagging impressive early wins, lead-to-revenue management (L2RM) pioneers find it hard to sustain ongoing improvement. To learn why L2RM initiatives hit the wall, we analyzed 200 inquiries that...

    • Downloads: 54
  • For Customer Insights Professionals

    Report:Balance People And Process To Fund L2RM

    Business Case: The Lead-To-Revenue Playbook

    Today business buyers have more access to information that lets them explore solutions prior to engaging in a formal purchase process. This puts marketing in the hot seat to drive customer interest...

    • Downloads: 147
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Why Your Customers Still Use Paper Statements

    Answer: Because You Haven't Turned Them Off

    Electronic statements (eStatements) aren't a new concept to US consumers or billers; however, some industries such as utilities, life insurance, investments, and government lag behind. Despite years...

    • Downloads: 87
  • For eBusiness & Channel Strategy Professionals

    Report:Globalize Your eBusiness Organization Structure

    Organization: The eCommerce Globalization Playbook

    The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

    • Downloads: 80
  • For eBusiness & Channel Strategy Professionals

    Report:Build A Pervasive Corporate Mobile Competency

    Organization: The Mobile eBusiness Playbook

    Mobile strategy has evolved since 2010. Then, a mobile strategy equated to a mobile services road map and technology platform choices. An individual or small team could both create a strategy and...

    • Downloads: 524
  • For eBusiness & Channel Strategy Professionals

    Report:Three Things Frightening Retailers Now

    An Analysis Of Web-Related Risk Factors Disclosed In SEC Filings

    eCommerce and technology have become a larger part of retail companies overall, but the benefits of web sales also come with significant risks. We looked at the risk factors cited in the U.S....

    • Downloads: 157
  • For eBusiness & Channel Strategy Professionals

    Report:Enhance Customer Relationships Through Mobile

    Executive Overview: The Mobile eBusiness Playbook

    eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Consumers expect to be able to engage with brands on their mobile devices. In fact, they...

    • Downloads: 994
  • For eBusiness & Channel Strategy Professionals

    Report:Measure The Fundamentals Of B2B eCommerce

    Performance Management: The B2B eCommerce Playbook

    Business-to-business (B2B) companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. Factor in...

    • Downloads: 547
  • For eBusiness & Channel Strategy Professionals

    Report:Best Practices In Mobile Financial Sales

    Digital Teams Must Use Context To Be Relevant And Earn Sales

    As mobile touchpoints displace PCs, branches, advisors, and agents at the heart of customers' relationships with financial services firms, digital executives need to step up their mobile marketing...

    • Downloads: 126
  • For Marketing Leadership Professionals

    Report:Get To Know Mobile Tactics

    Tools And Technology: The Mobile Marketing Playbook

    Smartphone adoption is increasing and propelling your audience into the growing segment of always addressable customers. A key touchpoint for these mobile-savvy and connected consumers, smartphones...

    • Downloads: 710
  • For eBusiness & Channel Strategy Professionals

    Report:Adobe Wades Waist Deep Into The Commerce Market

    Adobe Broadens Its Commerce Partnerships To Deepen The Appeal Of Adobe Experience Manager (AEM) In Commerce Deals

    Over the past six months, Adobe has been making efforts to become a pivotal and potentially disruptive player in the already mature commerce platform market. At the heart of this strategy lies the...

    • Downloads: 130
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, China

    China Consumer Technographics®

    This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

    • Downloads: 16
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of eCommerce In Brazil

    Five Ways In Which Online Retail Will Shift In The Next Five Years

    Brazil remains the dominant market in Latin America by a wide margin. A number of leading brick-and-mortar retailers in the country embraced eCommerce early on, and today both traditional retailers...

    • Downloads: 103
  • For eBusiness & Channel Strategy Professionals

    Report:The Digital Maturity Model

    Digital disruptors are tearing up the rule books, and no industry is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of...

    • Downloads: 25
  • For eBusiness & Channel Strategy Professionals

    Report:Engage Investors With Game Mechanics

    Competition, Rewards Motivate Wealth Management Clients

    Consumers know that investing is important to their financial futures. But wealth management can be complex and involves deferring current spending for long-term benefits. To engage investors and...

    • Downloads: 83
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Messaging Update: Pervasive Consumer Use Offers Unique Engagement Opportunities

    Broad Reach And Usage Among Consumers Demands That Mobile Messaging Is In The Mix

    Twenty years ago, the only form of mobile messaging was SMS, and it offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. That's a far cry...

    • Downloads: 863
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Digital Money Management, 2014

    Landscape: The Digital Money Management Playbook

    Interest in digital money management has been strong for the past few years since pioneers like Wesabe and Mint.com showed how simple online money management could be. Yet despite growing numbers of...

    • Downloads: 176
  • For eBusiness & Channel Strategy Professionals

    Report:Plot Your Route To Digital Money Management Success

    Road Map: The Digital Money Management Playbook

    Your digital money management strategy is approved — now what? Road maps are an essential tool for translating strategy into action, defining what needs to be done when and by whom. This...

    • Downloads: 63
  • For eBusiness & Channel Strategy Professionals

    Report:Put Money Management At The Heart Of Digital Banking

    Vision: The Digital Money Management Playbook

    Digital money management capabilities have significantly progressed since the early days of account aggregation. But robust customer adoption has proved to be elusive for many firms. Unfortunately...

    • Downloads: 130
  • For eBusiness & Channel Strategy Professionals

    Report:Establish Clear Digital Money Management Objectives

    Strategic Plan: The Digital Money Management Playbook

    As digital money management evolves from being a feature of digital banking to becoming the core functionality of many online and mobile banking services, digital banking professionals need to take a...

    • Downloads: 268