eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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12 results in Reports

  • eCommerce
  • Josh Bernoff
  • For Marketing Leadership Professionals

    Report:The New Mobile Mind Shift Index

    Analyzing The Appetites Of Your Mobile Customers

    You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index (MMSI),...

    • Downloads: 350
  • For CIO Professionals

    Report:Re-Engineer Your Business For Mobile Moments

    Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze

    The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...

    • Downloads: 453
  • For Marketing Leadership Professionals

    Report:The Splinternet Engagement Index

    Analyzing Your Customers' Engagement Across Touchpoints

    The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...

    • Downloads: 701
  • For Marketing Leadership Professionals

    Report:The Rising Potential Of Social Network Sites

    Half of US online adults are Joiners, people who interact with social networks at least once a month. Very few are decreasing the amount of time they spend on these networks. More than three-quarters...

    • Downloads: 1679
  • For Marketing Leadership Professionals

    Report:Introducing The New Social Technographics®

    How Conversationalists Change The Marketing Landscape

    Social technologies have arrived big time. Facebook and Twitter are on the vanguard of much of the most active online social activity. When we created the Social Technographics® ladder of...

    • Downloads: 2555
  • For Marketing Leadership Professionals

    Report:The Social Tools Consumers Want From Their Favorite Brands

    More than half of online tweens and teens and 42% of online adults want to see a social application from their favorite brands. For example, one in four US online adults want to see discussion forums...

    • Downloads: 1787
  • For Marketing Leadership Professionals

    Report:Social Technology Strategies For "Boring" Consumer Brands

    To Create Borrowed Relevance, Get Customers Talking About Their Problems

    Even if your brand isn't Apple or Nike, you can still benefit from the surge in social technology. The trick is "borrowed relevance" — creating an application that's about your customers'...

    • Downloads: 1736
  • For Marketing Leadership Professionals

    Report:Peer Influence In An Unstable Economy

    Tap Consumer Trust In Each Other To Build Brand Relationships

    Marketers should prioritize energizing customers over just talking to them when the economy is this unstable. Why? Consumers trust word of mouth most — and it has proven business impact. Most...

    • Downloads: 733
  • For Marketing Leadership Professionals

    Report:The Social Technographics® Of Device Owners

    Devices Should Make Social Connections Beyond Marketing

    Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average. Consumer...

    • Downloads: 564
  • For Marketing Leadership Professionals

    Report:Working With Web 2.0 Startups

    Unlike B2C Startups, Many B2B Startups Are Great Partners For Marketers

    Hundreds of consumer-focused Web 2.0 companies have sprung up, but most struggle to attract traffic and monetize it. This is why some worry that Web 2.0 is a bubble. But much of the current value in...

    • Downloads: 582
  • For Marketing Leadership Professionals

    Report:Big Online Spenders Embrace Social Technologies

    The biggest online spenders are also highly involved in social activities, especially those that include creating content and participating in dialogues. Retailers should take notice of this as they...

    • Downloads: 808
  • For Marketing Leadership Professionals

    Report:The Social Technographics® Profile of Voters

    How should candidates use social technologies? We analyzed the Social Technographics® profile of voters and found that Democrats participate in social technologies more, especially backers of...

    • Downloads: 237