Forrester

For Marketing Leadership Professionals

Report:The Mobile Mind Shift Index

Measuring And Analyzing The Shift In Consumers' Expectations

Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

• Downloads: 488
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For Marketing Leadership Professionals

Report:The Splinternet Engagement Index

Analyzing Your Customers' Engagement Across Touchpoints

The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...

• Downloads: 633

For Marketing Leadership Professionals

Report:The Rising Potential Of Social Network Sites

Half of US online adults are Joiners, people who interact with social networks at least once a month. Very few are decreasing the amount of time they spend on these networks. More than three-quarters...

• Downloads: 1656

For Marketing Leadership Professionals

Report:Introducing The New Social Technographics®

How Conversationalists Change The Marketing Landscape

Social technologies have arrived big time. Facebook and Twitter are on the vanguard of much of the most active online social activity. When we created the Social Technographics® ladder of...

• Downloads: 2461

For Marketing Leadership Professionals

Report:The Social Tools Consumers Want From Their Favorite Brands

More than half of online tweens and teens and 42% of online adults want to see a social application from their favorite brands. For example, one in four US online adults want to see discussion forums...

• Downloads: 1768

For Marketing Leadership Professionals

Report:Social Technology Strategies For "Boring" Consumer Brands

To Create Borrowed Relevance, Get Customers Talking About Their Problems

Even if your brand isn't Apple or Nike, you can still benefit from the surge in social technology. The trick is "borrowed relevance" — creating an application that's about your customers'...

• Downloads: 1699

For Marketing Leadership Professionals

Report:Peer Influence In An Unstable Economy

Tap Consumer Trust In Each Other To Build Brand Relationships

Marketers should prioritize energizing customers over just talking to them when the economy is this unstable. Why? Consumers trust word of mouth most — and it has proven business impact. Most...

• Downloads: 720

For Marketing Leadership Professionals

Report:The Social Technographics® Of Device Owners

Devices Should Make Social Connections Beyond Marketing

Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average. Consumer...

• Downloads: 555

For Marketing Leadership Professionals

Report:Working With Web 2.0 Startups

Unlike B2C Startups, Many B2B Startups Are Great Partners For Marketers

Hundreds of consumer-focused Web 2.0 companies have sprung up, but most struggle to attract traffic and monetize it. This is why some worry that Web 2.0 is a bubble. But much of the current value in...

• Downloads: 571

For Marketing Leadership Professionals

Report:Big Online Spenders Embrace Social Technologies

The biggest online spenders are also highly involved in social activities, especially those that include creating content and participating in dialogues. Retailers should take notice of this as they...

• Downloads: 795

For Marketing Leadership Professionals

Report:The Social Technographics® Profile of Voters

How should candidates use social technologies? We analyzed the Social Technographics® profile of voters and found that Democrats participate in social technologies more, especially backers of...

• Downloads: 232