For eBusiness & Channel Strategy Professionals
Four Imperatives To Establish New Competitive Advantage
Your customers, empowered by technology, can leave at any moment. To retain their loyalty, companies like Hilton Worldwide and The Home Depot plan to spend hundreds of millions of dollars to redefine...
- Downloads: 108
For Marketing Leadership Professionals
Analyzing The Appetites Of Your Mobile Customers
You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index (MMSI),...
- Downloads: 436
For CIO Professionals
Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze
The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...
- Downloads: 488