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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Supporting Relevant Digital Experiences In The Multichannel World
Organizations have long "personalized" their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

As consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles — managing and delivering digital content has grown...

C&C Pros Must Define The Role Of Content In The CXM Ecosystem
A new type of solution is emerging from a variety of content management, eCommerce, and marketing technology products. To manage cross-touchpoint customer experiences, vendors like Autonomy, Adobe,...
SDL Tridion, Interwoven, And FatWire Lead, While Microsoft Makes Inroads
Forrester evaluated 10 leading Web content management (WCM) vendors across approximately 115 criteria and found that SDL Tridion continues its leadership in enabling organizations to deliver...
High-cost, resource-intensive Web content management (WCM) projects supporting external Web sites leave many organizations dissatisfied. While poor technology selection contributes to the...