eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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16 results in Reports

  • eCommerce
  • J. P. Gownder
  • For Infrastructure & Operations Professionals

    Report:Infrastructure Will Drive The Retail Store Experiences Of The Future

    In-Store Technology Is Too Critical For I&O To Be Left Out

    To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

    • For Infrastructure & Operations Professionals

      Report:Quick Take: Google's Smart Contact Lens Project

      Technological And Social Forces Will Drive A Long Tail Of Wearable Devices

      Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have...

      • Downloads: 111
    • For Infrastructure & Operations Professionals

      Report:Global Business And Consumer Tablet Forecast Update, 2013 To 2017

      Tablets Streak Beyond Mass Market Status To Become Must-Have Devices In Developed Nations

      Apple — the vendor that created the modern tablet market — has sold more than 140 million iPads since the device's launch in April 2010. Since then, the tablet market has grown into a...

      • Downloads: 513
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Orchestrating An Enterprise Tablet Strategy That Drives Business Value

      In A Fragmenting Device Market, I&O Professionals Must Guide The Tablet Journey

      Accustomed to a world where they controlled technology options, infrastructure and operations (I&O) leaders now face a dizzying array of tablets and related devices making their way into the...

      • Downloads: 406
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Case Study: Yelp's Mobile Customers Help It Build A Better Core Product

      An Empowered Report

      Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly...

      • Downloads: 336
    • For Marketing Leadership Professionals

      Report:Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

      An Empowered Report

      RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...

      • Downloads: 343
    • For Marketing Leadership Professionals

      Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

      An Empowered Report: Nike Creates A Location-Aware Mobile Experience

      Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

      • Downloads: 469
    • For Marketing Leadership Professionals

      Report:Case Study: CNN iReport's Mobile Army Of Creators

      An Empowered Report: CNN Turns Smartphone Owners Into Civilian Reporters

      CNN has created an army of engaged civilian reporters though the iReport feature of its iPhone app. By taking advantage of the advanced capabilities of today's smartphones, iReport both enhances...

      • Downloads: 254
    • For Marketing Leadership Professionals

      Report:Designing A Mobile Empowered Product Strategy

      An Empowered Report: Applying The IDEA Framework To Smartphone Users

      Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA...

      • Downloads: 1209
    • For Marketing Leadership Professionals

      Report:A Consumer Product Strategy Introduction: What Works In Online Company Forums?

      In this evaluation of consumer usage of online company forums, consumer product strategists learn why they should create an internal resource to tap consumer insights when refining existing products,...

      • Downloads: 334
    • For Marketing Leadership Professionals

      Report:Consumers Are Ready To Embrace Touchscreen Electronics

      While touchscreen devices are still an emerging technology and an area open to creative expansion, most consumers have used, seen, or own a product that utilizes a touch interface. The prevalence of...

      • Downloads: 209
    • For Marketing Leadership Professionals

      Report:Netbooks Are The Third PC Form Factor

      Netbook Strategists Should Position Them As Complements To A Main PC

      Netbooks are one of the hottest consumer product categories in the consumer technology industry. Consumer product strategists want to know how many consumers are interested in netbooks and whether...

      • Downloads: 688
    • For CMO Professionals

      Report:The Future Of Apple Inc.

      By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home

      Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for that...

      • Downloads: 1383
    • For Marketing Leadership Professionals

      Report:Marketing The Socially Responsible PC

      Dell And Microsoft Bolster Their Consumer Product Brands With (RED)

      Dell is offering PCs, with Microsoft's Windows Vista software, cobranded with the (RED) campaign, a philanthropic effort to combat HIV/AIDS in Africa. This type of social responsibility marketing...

      • Downloads: 287
    • For Marketing Leadership Professionals

      Report:The Multi-HDTV Household Opportunity

      Marketing To Every Room In The House Will Raise Sales

      Most technology marketers spend a great deal of their time wooing the majority of US households that still don't own a high-definition TV (HDTV). This singular focus is a mistake: Selling second,...

      • Downloads: 191
    • For Marketing Leadership Professionals

      Report:The Age Of Style In Consumer PCs

      Visual Design Takes Center Stage In 2007, Explodes By 2012

      The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...

      • Downloads: 266