Forrester

For Marketing Leadership Professionals

Report:Fitness Wearables — Many Products, Few Customers

Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

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For Marketing Leadership Professionals

Report:Smart Body, Smart World

Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing

Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the...

• Downloads: 616
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For Marketing Leadership Professionals

Report:Wearable Computing

The Next Devices And Platforms That Matter To Your Product Strategy

Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

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For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

Product Strategists Should Stay Ahead Of Disruption With Innovation Now

Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

• Downloads: 1276

For Marketing Leadership Professionals

Report:E-Textbooks Are A Transitional Product

To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

• Downloads: 408

For Marketing Leadership Professionals

Report:Apple Dominates The European Tablet Market, But There's Room For Competition

Lower Prices And More Content Will Broaden Tablets' Appeal Among EU Consumers

Despite Apple's dominance in tablets, product strategists from Acer, Archos, Asus, HP, Motorola, Research In Motion, Samsung, and Toshiba have all launched would-be iPad competitors in Europe. These...

• Downloads: 486

For eBusiness & Channel Strategy Professionals

Report:Why Tablet Commerce May Soon Trump Mobile Commerce

Ownership of tablet devices is poised for rapid growth with tablet users in the US estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015. Already a significant percent of...

• Downloads: 1803

For Marketing Leadership Professionals

Report:The Products That Lose When Tablets Win

Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

• Downloads: 1255

For Marketing Leadership Professionals

Report:What The Post-PC Era Really Means

Technological And Social Forces Revolutionize Computing Product Strategy

When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In this...

• Downloads: 1128

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 939

For Marketing Leadership Professionals

Report:iPad Challengers Have Flawed Product Strategies

Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart

With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing...

• Downloads: 897

For Marketing Leadership Professionals

Report:POST: Developing An iPad Product Strategy

Product Strategists Need Discipline In Developing For The Device Splinternet

The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other platforms,...

• Downloads: 1689

For Marketing Leadership Professionals

Report:US Tablet Buyers Are Multi-PC Consumers

Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

• Downloads: 974

For Marketing Leadership Professionals

Report:The Battle For The eBook Consumer

As Barnes & Noble Enters The Fray, eBook Sales Are Still Anybody's Game

When Barnes & Noble (B&N) launched its nook eReader at the aggressive price of $259 — a full $140 cheaper than other eReaders on the market with similar features — it drew attention to...

• Downloads: 1025

For Marketing Leadership Professionals

Report:Forrester's eReader Holiday Outlook 2009

Sales Will Exceed Forrester's Earlier Projections

This holiday season, eReaders will be one category that's a breakout success. Lower prices, more content, better distribution, and lots of media hype are contributing to faster-than-expected adoption...

• Downloads: 692

For Marketing Leadership Professionals

Report:The eReader Price Squeeze

Most Consumers Won't Pay The Real Price Of eReader Devices

eReader devices like Amazon.com's Kindle face a pricing conundrum: The cost of the display component is high and sales volumes are still modest, yet consumers demand and expect ever-lower prices....

• Downloads: 591

For Marketing Leadership Professionals

Report:Who Will Buy An eReader?

Later Adopters May Not Be As Loyal To Amazon.com

Awareness and ownership of eReaders is growing, spurred by marketing campaigns from Amazon.com and Sony as well as press coverage and word-of-mouth buzz. But Forrester's newest data suggests that...

• Downloads: 856

For Marketing Leadership Professionals

Report:The Recession's Impact On US Media Consumers

Eighteen months into the US recession, consumers are feeling the pain. They're cutting back on certain forms of media and entertainment, such as buying music CDs, DVDs, and magazines from a store or...

• Downloads: 546

For Marketing Leadership Professionals

Report:How Big Is The eReader Opportunity?

Book Readers Drive The Market Now, But That Will Change

The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

• Downloads: 2037

For Marketing Leadership Professionals

Report:Six Ways Online Publishers Can Boost CPMs

With supply decidedly in advertisers' favor, online publishers struggle to charge rates that are high enough to support their content production and technology infrastructure costs. But this...

• Downloads: 670

For Marketing Leadership Professionals

Report:Who Pays For Online Content?

Soft Ad Revenues Make Publishers Look Twice At Content-Buying Consumers

As the economy continues to slide into recession, advertisers are curbing spend in all channels, including online: Publishers like AOL, Yahoo!, and the New York Times Company reported a decrease in...

• Downloads: 1136

For eBusiness & Channel Strategy Professionals

Report:Is Hyperlocal Hype Or Happening?

What US Online Consumers Want From "Local" Media

Will going "hyperlocal"— serving the information needs of local neighborhoods or communities —offer a viable future for media companies online? That's a question many seek to answer as...

• Downloads: 539

For eBusiness & Channel Strategy Professionals

Report:What Consumers Want From Magazine Web Sites

Despite editors' best efforts, most magazine consumers don't see magazine Web sites as compelling content destinations. Consumers who do engage with magazines across channels are seeking content that...

• Downloads: 498

For eBusiness & Channel Strategy Professionals

Report:US B2C Online Paid Content: Five-Year Forecast

Experiential Games Have Currency, But TV And News Want To Be Free

Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded. Once defined narrowly as the PC browser-accessed...

• Downloads: 1067

For eBusiness & Channel Strategy Professionals

Report:Print Magazine And Newspaper Subscribers Plan Cutbacks In The Year Ahead

Consumer Publications Will Suffer More Than Business Publications

The economic downturn is causing consumers to cut back even on small expenditures like print magazine and newspaper subscriptions. Forrester's data suggests that magazines will feel the pain more...

• Downloads: 336