eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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11 results in Reports

  • eCommerce
  • Peter Burris
  • For Marketing Leadership Professionals

    Report:Your Community Upgrade: From Experiment To Strategic Approach

    The Right Formula For Tech Marketers Using Online Communities

    This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...

    • Downloads: 601
  • For Marketing Leadership Professionals

    Report:Tech Marketers' 2012 Investment Plans

    Money Shifts To Operations In the Tech Marketing Flywheel

    Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...

    • Downloads: 444
  • For Marketing Leadership Professionals

    Report:The Pipeline Is Less Than Half Empty

    Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming

    Technology sales and product groups routinely besiege tech marketing professionals to justify budgets, programs, and T-shirt designs. Tech marketers typically respond with a slew of marketing...

    • Downloads: 312
  • For Marketing Leadership Professionals

    Report:2010 Forrester Groundswell Awards Winners Offer B2B Marketers Valuable Social Media Lessons

    B2B marketers continue to stretch the capabilities of social media tools as they find new ways to interactively market to business buyers. Marketers submitted their most successful programs as best...

    • Downloads: 566
  • For Marketing Leadership Professionals

    Report:Investing In Tech Marketing, 2011

    Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations

    The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...

    • Downloads: 909
  • For Marketing Leadership Professionals

    Report:B2B Tech Marketers' Use Of Social Media And Its Business Impact

    North American marketers report on social media trends in 2010.

    • Downloads: 24
  • For Marketing Leadership Professionals

    Report:Social Technographics®: Business Technology Buyers

    Second Annual Review Of The Social Technographics Of Business Technologists

    Forrester's North American And European business-to-business (B2B) Social Technographics Online Survey, Q1 2010, of technology buyers and their social media habits shows the important, but still...

    • Downloads: 2272
  • For Marketing Leadership Professionals

    Report:Turning Your B2B Web Site Into A Community Hub

    Social Media Marketing That Is Persistent, Consistent, And Scalable

    Social media is becoming a major focus in business-to-business (B2B) marketing. However, many marketers are allowing their community marketing approaches to emerge out of piecemeal technology...

    • Downloads: 1181
  • For Marketing Leadership Professionals

    Report:Community Marketing Self-Assessment Tool

    Do Your Technology Marketing Capabilities Align With Community Marketing Requirements?

    Community marketing demands important changes to the missions, people, processes, and systems of tech industry (TI) marketing organizations in order to generate favorable business outcomes with...

    • Downloads: 376
  • For Marketing Leadership Professionals

    Report:Community Marketing: A New Discipline For Business Technology Marketers

    Technology marketers' traditional demand generation and customer conversion playbook won't cut it in the tech market transformation from information technology (IT) to business technology (BT)....

    • Downloads: 1235
  • For Marketing Leadership Professionals

    Report:Tech Marketers' Online IT Community Playbook

    Making Tech Marketing Socially Correct

    Online IT communities are profoundly shaping the experiences of IT professionals. Information technology vendors must participate in these communities, but engaging them incorrectly will escalate...

    • Downloads: 441