Forrester

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

Disruption Drives 12 Trends In Digital Insurance Agendas

There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

• Downloads: 163

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, China

Asia Pacific Consumer Technographics®

This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

• Downloads: 21

For eBusiness & Channel Strategy Professionals

Report:The State Of Canadian Online Retail — 2013

Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

• Downloads: 168

For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

A Technographics® Data Essentials Document

Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Downloads: 37

For eBusiness & Channel Strategy Professionals

Report:The Global eCommerce Opportunity

Landscape: The eCommerce Globalization Playbook

Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

• Downloads: 365
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For eBusiness & Channel Strategy Professionals

Report:eBusiness Teams' Two Paths To Cross-Channel Measurement Success

In The Long Term, Cross-Channel Measurement Is An Enterprisewide Concern, But In The Near Term, eBusiness Must Act Now

eBusiness and channel strategy professionals have a lot on their plates these days: Consumers are moving across channels for sales and service, spanning digital touchpoints like Twitter and public...

• Downloads: 184

For CMO Professionals

Report:Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase

How Research Touchpoints Affect Consumer Spending

Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

• Downloads: 477

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, Europe

European Consumer Technographics®

This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....

• Downloads: 43

For eBusiness & Channel Strategy Professionals

Report:Understanding The Dynamics Of China's eCommerce Market

China is set to be the world's largest eCommerce market by 2015. Growth in this market shows no signs of slowing down, but many of the forces driving sales differ from other eCommerce markets. This...

• Downloads: 174

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: US Retail eBusiness

As US online retail continues to grow and capture shopper wallet share, online retail executives must determine the best areas on which to focus their limited resources, particularly given the number...

• Downloads: 401
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For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2012 To 2017 (Western Europe)

ForecastView Spreadsheet

Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online retail sales as a percent of total retail sales. Also includes online buyers, online...

• Downloads: 4

For CMO Professionals

Report:Fragmented Path-To-Purchase Demands Everywhere Marketing

Landscape: The Customer Life-Cycle Marketing Playbook

The traditional marketing funnel has been done in by consumer behaviors that are anything but linear. Instead, in each phase of Forrester's customer life cycle — discover, explore, buy, and...

• Downloads: 349

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 33

For eBusiness & Channel Strategy Professionals

Report:European Online Retail Forecast, 2012 To 2017

Economic Instability Across Europe Will Do Little To Slow Retail eCommerce Growth

By 2017, Europeans will spend more than €191 billion online on retail products, and online retail growth will continue to outpace offline growth. As wallet share gradually shifts toward the...

• Downloads: 392

For eBusiness & Channel Strategy Professionals

Report:US Online Retail Forecast, 2012 To 2017

US Online Retail Will Reach $262 Billion In 2013

Online retail in the US continues to grow at a rapid rate, outpacing sales growth at traditional stores and stealing market share from them. We predict that online retail in 2013 will reach $262...

• Downloads: 606

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Five Trends To Watch In 2013

European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

• Downloads: 348

For eBusiness & Channel Strategy Professionals

Report:Community Speaks: A Look Into Consumers' 2012 Holiday Season Shopping Habits

A Forrester Technographics Digital Consumer Community Report

In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; online...

• Downloads: 6

For CMO Professionals

Report:The Marketing Case For A Branded Sales Channel

Marketers Must Look Beyond Incremental Sales And Margins To Assess The Full Impact Of A Direct Sales Channel

Every product category has a set of competitors that have a branded route to the customer — such as The Body Shop in cosmetics, Gap in apparel, and Apple in consumer electronics — while...

• Downloads: 170

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

• Downloads: 12

For eBusiness & Channel Strategy Professionals

Report:The Luxury Retailer's Guide To Agile Commerce

A new breed of luxury goods online shopper has arrived that is young, tech-savvy, Internet-aware, mobile-enabled, and embracing tablets fast. This new breed of global consumer is keen to find fresh...

• Downloads: 301

For eBusiness & Channel Strategy Professionals

Report:Must-Have eCommerce Features

Road Map: The Retail eCommerce Playbook

Companies often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This chapter of the retail eCommerce playbook is a prescriptive look at the industry...

• Downloads: 803
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For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2011: Merchandising, Headcount, And Global Strategies

Benchmarks: The Retail eCommerce Playbook

This is the second of two reports that detail the findings from "The State Of Retailing Online, 2011," a Shop.org research survey conducted by Forrester Research. Specific topics covered in this...

• Downloads: 1755
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For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2013: Key Metrics And Initiatives

eCommerce continues to grow at a rapid pace; on average, the retailers surveyed for Forrester and Shop.org's annual The State of Retailing Online study experienced 28% growth in sales in 2012 over...

• Downloads: 765
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For eBusiness & Channel Strategy Professionals

Report:US Mobile Retail Forecast, 2012 To 2017

The rapid growth and ubiquity of smartphones naturally means that a significant portion of Internet activity, including shopping, will migrate to this mobile device. While mobile browsing on retail...

• Downloads: 721
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For CMO Professionals

Report:Marketers Need To Put Money Where A Consumer's Mouth Is

How Consumers Discover New Brands, Products, And Services

This report, originally written for market insights professionals, includes important content for CMOs and marketing leaders looking to improve discovery of their products and services. The discover...

• Downloads: 257
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