Forrester

For CMO Professionals

Report:Match Word-Of-Mouth Marketing To How European Consumers Share Opinions

Most European consumers discuss interests and brands with friends and family and in an offline context. Only then do they open the conversation to both a larger group of contacts and online channels....

• Downloads: 448

For CMO Professionals

Report:Brand Matters To Socially Connected Consumers

Brand Content Trumps Peers In Influence

Should brands develop social media content? And if so, when and for whom? Forrester's Consumer Technographics® research shows that loyal, socially connected consumers value content created by...

• Downloads: 897

For CMO Professionals

Report:Social Loyalty

How To Find, Create, And Nurture Brand Advocates

Marketers need engagement to create long-lasting brand relationships, but how should they try to create these — and with whom? Traditionally, loyalty programs have provided transactional...

• Downloads: 1694

For CMO Professionals

Report:The End Of The Music Industry As We Know It

The State Of The Digital Audio Market 2008

The close of 2007 marked the end of a decade of decline for the music industry. Digital audio — first illegal and now legal — has permanently changed how people find, buy, and listen to...

• Downloads: 1489

For CMO Professionals

Report:Amazon's Kindle Won't Ignite The E-Book Market

Why The Retailer Should Make And Market It Anyway

Just in time for the holidays, Amazon.com announced its first consumer electronics device, the Kindle, a wireless e-book reader jam-packed with innovation. We love the device but hate to break it to...

• Downloads: 571

For CMO Professionals

Report:Case Study: Del Monte Listens With Customer-Centric Technology

An obvious, but often overlooked, tenet of customer centricity is listening to customers. Del Monte leverages technology to listen to a wider range of customers and uses customer input to influence...

• Downloads: 308

For CMO Professionals

Report:Marketing Beauty With The Internet Beast

Beauty And Fashion Connect With Women Online

Beauty, cosmetics, and fashion brands should align online brand activities with those of female consumers. Beauty buyers are actively using the Internet to evaluate products, make purchase decisions,...

• Downloads: 588