Forrester

For Marketing Leadership Professionals

Report:Forrester's eReader Holiday Outlook 2009

Sales Will Exceed Forrester's Earlier Projections

This holiday season, eReaders will be one category that's a breakout success. Lower prices, more content, better distribution, and lots of media hype are contributing to faster-than-expected adoption...

• Downloads: 690

For Marketing Leadership Professionals

Report:Six Ways Online Publishers Can Boost CPMs

With supply decidedly in advertisers' favor, online publishers struggle to charge rates that are high enough to support their content production and technology infrastructure costs. But this...

• Downloads: 669

For Marketing Leadership Professionals

Report:Who Pays For Online Content?

Soft Ad Revenues Make Publishers Look Twice At Content-Buying Consumers

As the economy continues to slide into recession, advertisers are curbing spend in all channels, including online: Publishers like AOL, Yahoo!, and the New York Times Company reported a decrease in...

• Downloads: 1134

For eBusiness & Channel Strategy Professionals

Report:What Consumers Want From Magazine Web Sites

Despite editors' best efforts, most magazine consumers don't see magazine Web sites as compelling content destinations. Consumers who do engage with magazines across channels are seeking content that...

• Downloads: 496

For eBusiness & Channel Strategy Professionals

Report:US B2C Online Paid Content: Five-Year Forecast

Experiential Games Have Currency, But TV And News Want To Be Free

Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded. Once defined narrowly as the PC browser-accessed...

• Downloads: 1065

For eBusiness & Channel Strategy Professionals

Report:Print Magazine And Newspaper Subscribers Plan Cutbacks In The Year Ahead

Consumer Publications Will Suffer More Than Business Publications

The economic downturn is causing consumers to cut back even on small expenditures like print magazine and newspaper subscriptions. Forrester's data suggests that magazines will feel the pain more...

• Downloads: 336

For eBusiness & Channel Strategy Professionals

Report:What US Online Consumers Want From News Web Sites

Local and national TV stations, newspapers, and radio stations still have core audiences for local and national news, sports, and entertainment, but they've failed to fully transport those audiences...

• Downloads: 461

For eBusiness & Channel Strategy Professionals

Report:Publishers Must Focus On Audience, Not Content

CNET Networks Partners With Yahoo!, Blazing A New Path For Publishers

Since the mid-1990s, the cornerstone of publishers' digital strategy has been to drive traffic to their Web sites where they sell ads against readers of their content. But there are limits to how...

• Downloads: 546

For eBusiness & Channel Strategy Professionals

Report:The Fragmentation Of Yesterday's Newspaper

Audiences Go Elsewhere For Content That Newspapers Once "Owned"

The newspaper industry faces formidable challenges: In 2007, publicly traded US newspaper companies collectively lost $11 billion, or 26% of their value. Print circulation for paid newspapers in the...

• Downloads: 750

For eBusiness & Channel Strategy Professionals

Report:How Travelers Use Online Video

Travel's location-based nature and activity-laden itineraries make it an ideal subject for online video. Forrester's consumer data shows that 9% of US online leisure travelers watch travel-related...

• Downloads: 567

Report:Location: The Next Frontier For Travel eBusiness

Highlights From TIA's TravelCom 2008

"Location" was a hot topic of discussion for travel eBusiness professionals at the Travel Industry Association's (TIA's) TravelCom 2008. Experts from Google, NAVTEQ, Travel Channel Media, and Yahoo!...

• Downloads: 712

For eBusiness & Channel Strategy Professionals

Report:Demystifying Tagging For Travel Sellers

How To Make Folksonomy Work For Your Web Site

As travelers embrace Social Computing technologies, travel sellers are responding by launching initiatives like blogs, user reviews, and community sites. Few, however, have ventured into the world of...

• Downloads: 204