eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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18 results in Reports

  • B2C eCommerce
  • Healthcare & Life Sciences
  • For Marketing Leadership Professionals

    Report:Customer Life-Cycle Industry Overview: Over-The-Counter Health Products

    A Consumer Technographics® Report

    When it comes to buying health-related products, consumers take extra care to learn about the item. Although over-the-counter health products aren't generally high investments on the basis of price,...

    • Downloads: 50
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

    Disruption Drives 12 Trends In Digital Insurance Agendas

    There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

    • Downloads: 1045
  • For Customer Experience Professionals

    Report:Case Study: Regence Uses Chat To Boost Customer Satisfaction

    What Customer Experience Professionals At Other Firms Can Learn

    Health insurers need to improve customer experience to gain customers' trust and boost engagement. While most insurers focus on self-service in isolation, Regence BlueCross BlueShield decided to...

    • Downloads: 524
  • For Customer Experience Professionals

    Report:Health Plan Customer Experience Professionals' Introduction To Making Proactive Chat Work

    Health plan customer experience professionals are tasked with reducing administrative costs (principally by diverting calls from the call center), while driving customer satisfaction scores up. This...

    • Downloads: 309
  • For Customer Experience Professionals

    Report:Who Wants Low Prices Or Good Customer Service?

    Examining Four Segments Of Consumers Across 12 Industries

    In previous research, Forrester found that US consumers looked for good customer service more often than lower prices. To understand this dynamic in more detail, we created four segments of...

    • Downloads: 619
  • For eBusiness & Channel Strategy Professionals

    Report:Using Channel Satisfaction Data To Build The Business Case For eBusiness

    Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different...

    • Downloads: 941
  • For Customer Experience Professionals

    Report:The Experiences That Satisfy Consumers, 2009

    US Consumers Rate Firms' Web, Phone, And In-Person Interactions

    How well do experiences meet the needs of customers? Not very well. A survey of more than 4,500 US consumers shows a low level of satisfaction with Web, phone, and in-person interactions across 12...

    • Downloads: 1335
  • For Customer Insights Professionals

    Report:Consumer Engagement In Personal Healthcare Finance Dropped In 2008

    Healthcare Marketers Have An Uphill Battle Ahead Of Them

    According to Forrester's North American Technographics® Healthcare Online Survey, Q2 2008, 39% of non-elderly commercially insured adults in the US now own a health spending account. This...

    • Downloads: 304
  • For eBusiness & Channel Strategy Professionals

    Report:The Next Wave Of Individual Purchasers: The (Recently) Uninsured

    What does the average uninsured person in the US look like? Are there differences among this population? Is there a real market opportunity for healthcare eBusiness managers hoping to gain individual...

    • Downloads: 273
  • For eBusiness & Channel Strategy Professionals

    Report:Individual Purchasers Of Health Insurance Want Control

    The Demographic Profiles And Attitudes Of US Individual Purchasers Of Health

    Who's purchasing individual insurance? And why? To answer these and other questions, we looked at Forrester's North American Technographics® Healthcare Online Survey, Q2 2008. We found that...

    • Downloads: 571
  • For eBusiness & Channel Strategy Professionals

    Report:A Look At The Year Ahead: eBusiness Will Be Crucial To Health Insurers

    2009 Will Be A Time Of Uncertainty And Transition In The Healthcare Industry

    A recession is hitting US consumers hard as the financial crisis continues to send ripples across US and global economies. Most US industries are feeling the effects —banks, retailers, auto...

    • Downloads: 586
  • For Customer Experience Professionals

    Report:Use Personas To Design For Engagement

    Highlights From A Panel At Forrester's Marketing Forum 2008

    At Forrester's Marketing Forum, we held a session with three pairs of agencies and clients that have used personas very effectively. When QVC and Critical Mass redesigned the QVC Web site to create a...

    • Downloads: 1273
  • For eBusiness & Channel Strategy Professionals

    Report:How To Use The Web To Attract And Retain Individual Health Plan Membership

    Forrester Exposes Glaring Lack Of Loyalty In A Highly Price-Sensitive Market

    Individual consumers seeking health coverage are increasingly going online to find it, but today, many health insurers' Web sites are ill-prepared to turn these visitors into profitable members....

    • Downloads: 760
  • For Marketing Leadership Professionals

    Report:Forecast Overview For The eBusiness, Channel & Product Management Professional

    This Forecast Overview organizes Forrester's vast body of forecasts relevant to professionals in eBusiness, Channel & Product Management. This document lists all the existing relevant US and European...

    • Downloads: 1660
  • For Marketing Leadership Professionals

    Report:Social Computing Strategy For Life Sciences Firms

    Like it or not, Social Computing is coming to the life sciences industry. If you don't believe us, check out the YouTube video of a purported Eli Lilly sales rep dishing ZYPREXA's side effects or...

    • Downloads: 662
  • For eBusiness & Channel Strategy Professionals

    Report:Who Buys Drugs Online?

    Most Consumers Still Buy Offline And Ignore Drug Advertisements

    Despite the fact that U.S. consumers are shopping for everything from music to clothing online, prescription medications just don't make it to their online shopping lists. Doctors remain the most...

    • Downloads: 230
  • For eBusiness & Channel Strategy Professionals

    Report:eBusiness Managers' 2007 Outlook

    Results Of Our First eBusiness, Channel And Product Management Survey

    Forrester recently surveyed 107 current clients and prospects within our eBusiness, channel and product management research panel to examine 2007 online budgets and priorities. Our panelists include...

    • Downloads: 107
  • For eBusiness & Channel Strategy Professionals

    Report:Identifying Big Spenders Across Online Businesses

    More Advanced Online Activities Correlate To Increased Online Spending

    As the Web matures, firms from health plans to brokerages are opening up eBusiness channels that introduce consumers to more and more complex online transactions that go far beyond simple book...

    • Downloads: 242