Forrester

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Latin America

Latin American Consumer Technographics®

Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

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For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2011 To 2016 (US)

ForecastView Spreadsheet

Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

• Downloads: 13

For Marketing Leadership Professionals

Report:Digital Natives: A Demographic Overview

North American Technographics®

Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

• Downloads: 144

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2011, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 1713

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Web-Influenced Retail Sales Forecast, 2010 To 2015 (US)

ForecastView Spreadsheet

Web-Influenced Retail Sales Forecast (US): Total offline retail sales that are influenced by online research. Offline-influenced retail sales by 30 retail categories such as PCs, apparel, housewares,...

• Downloads: 17

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2010 To 2015 (Western Europe)

ForecastView Spreadsheet

Online Retail Spending Forecast (Western Europe): Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online buyers and average online spending by...

• Downloads: 15

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2010 To 2015 (US)

ForecastView Spreadsheet

Online Retail Spending Forecast (US): Online retail spending by 30 retail categories such as PCs, apparel, housewares, and consumer electronics and baby products. Includes metrics, by category, such...

• Downloads: 14

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2009, Canada

A Life Stage Analysis Of The Canadian Benchmark Survey

This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of...

• Downloads: 798

For Marketing Leadership Professionals

Report:A Deep Dive Into European Consumers' Online Behavior, 2009

Consumers' Uptake Of Social Activities Deepens Their Online Engagement

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the...

• Downloads: 1706

For Marketing Leadership Professionals

Report:Who Pays For Online Content?

Soft Ad Revenues Make Publishers Look Twice At Content-Buying Consumers

As the economy continues to slide into recession, advertisers are curbing spend in all channels, including online: Publishers like AOL, Yahoo!, and the New York Times Company reported a decrease in...

• Downloads: 1136

For eBusiness & Channel Strategy Professionals

Report:US B2C Online Paid Content: Five-Year Forecast

Experiential Games Have Currency, But TV And News Want To Be Free

Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded. Once defined narrowly as the PC browser-accessed...

• Downloads: 1067

For Marketing Leadership Professionals

Report:Technographics® Insight: US Gen Yers Live Richly And Comprehensively Online

This Technographics Insight takes a look at Gen Y¿s online activities in the US. It compares online audio, video, and gaming activities, social activities, communication activities and shopping...

• Downloads: 2

For Marketing Leadership Professionals

Report:Marketing On Second Life: Think $100K Plus Per Year

A Second Life For Marketers?

Many firms have purchased an island in Second Life and built a venue to engage a target audience, raise funds, test products, educate users, or sell virtual or digital goods. High initial...

• Downloads: 489

For Marketing Leadership Professionals

Report:In Which Online Activities Are Generations Engaging, 2007

What are the different generations doing online? How does online engagement of photo, music, video, gaming, shopping, communication, and social computing activities vary across the generations?

• Downloads: 5

For Marketing Leadership Professionals

Report:Technographics Survey Highlights: Q1 2007 Asia-Pacific Technographics

This highlight deck reviews the key findings from the Q1 2007 Asia Pacific Technographics® Survey. This survey covered questions given to consumers in Asia-Pacific (i.e. Japan, South Korea,...

• Downloads: 7

For Marketing Leadership Professionals

Report:A Second Life For Marketers?

Virtual Worlds Aren't New Channels, They're New Markets

Virtual worlds have recently emerged as a new opportunity for users to interact and marketers to communicate. Second Life, one of the most widely known worlds, experienced an influx of marketers in...

• Downloads: 342