eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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16 results in Reports

  • B2C eCommerce
  • Gaming
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of Online Consumers In Latin America

    Latin American Consumer Technographics®

    Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

    • Downloads: 129
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  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2011 To 2016 (US)

    ForecastView Spreadsheet

    Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

    • Downloads: 14
  • For Marketing Leadership Professionals

    Report:Digital Natives: A Demographic Overview

    North American Technographics®

    Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

    • Downloads: 148
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

    • Downloads: 1807
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Web-Influenced Retail Sales Forecast, 2010 To 2015 (US)

    ForecastView Spreadsheet

    Web-Influenced Retail Sales Forecast (US): Total offline retail sales that are influenced by online research. Offline-influenced retail sales by 30 retail categories such as PCs, apparel, housewares,...

    • Downloads: 17
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2010 To 2015 (US)

    ForecastView Spreadsheet

    Online Retail Spending Forecast (US): Online retail spending by 30 retail categories such as PCs, apparel, housewares, and consumer electronics and baby products. Includes metrics, by category, such...

    • Downloads: 14
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2010 To 2015 (Western Europe)

    ForecastView Spreadsheet

    Online Retail Spending Forecast (Western Europe): Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online buyers and average online spending by...

    • Downloads: 15
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2009, Canada

    A Life Stage Analysis Of The Canadian Benchmark Survey

    This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of...

    • Downloads: 813
  • For Marketing Leadership Professionals

    Report:A Deep Dive Into European Consumers' Online Behavior, 2009

    Consumers' Uptake Of Social Activities Deepens Their Online Engagement

    For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the...

    • Downloads: 1727
  • For Marketing Leadership Professionals

    Report:Who Pays For Online Content?

    Soft Ad Revenues Make Publishers Look Twice At Content-Buying Consumers

    As the economy continues to slide into recession, advertisers are curbing spend in all channels, including online: Publishers like AOL, Yahoo!, and the New York Times Company reported a decrease in...

    • Downloads: 1155
  • For eBusiness & Channel Strategy Professionals

    Report:US B2C Online Paid Content: Five-Year Forecast

    Experiential Games Have Currency, But TV And News Want To Be Free

    Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded. Once defined narrowly as the PC browser-accessed...

    • Downloads: 1075
  • For Marketing Leadership Professionals

    Report:Technographics® Insight: US Gen Yers Live Richly And Comprehensively Online

    This Technographics Insight takes a look at Gen Y¿s online activities in the US. It compares online audio, video, and gaming activities, social activities, communication activities and shopping...

    • Downloads: 2
  • For Marketing Leadership Professionals

    Report:Marketing On Second Life: Think $100K Plus Per Year

    A Second Life For Marketers?

    Many firms have purchased an island in Second Life and built a venue to engage a target audience, raise funds, test products, educate users, or sell virtual or digital goods. High initial...

    • Downloads: 490
  • For Marketing Leadership Professionals

    Report:In Which Online Activities Are Generations Engaging, 2007

    What are the different generations doing online? How does online engagement of photo, music, video, gaming, shopping, communication, and social computing activities vary across the generations?

    • Downloads: 5
  • For Marketing Leadership Professionals

    Report:Technographics Survey Highlights: Q1 2007 Asia-Pacific Technographics

    This highlight deck reviews the key findings from the Q1 2007 Asia Pacific Technographics® Survey. This survey covered questions given to consumers in Asia-Pacific (i.e. Japan, South Korea,...

    • Downloads: 7
  • For Marketing Leadership Professionals

    Report:A Second Life For Marketers?

    Virtual Worlds Aren't New Channels, They're New Markets

    Virtual worlds have recently emerged as a new opportunity for users to interact and marketers to communicate. Second Life, one of the most widely known worlds, experienced an influx of marketers in...

    • Downloads: 345