Forrester

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 32

For eBusiness & Channel Strategy Professionals

Report:The Five Key Success Factors Of Every eBusiness

Strategic Plan: The Retail eCommerce Playbook

One of the questions that organizations launching an eCommerce operation commonly ask is, "Are there common elements behind success?" With a decade of retail eCommerce behind us, we can see that...

• Downloads: 411
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For eBusiness & Channel Strategy Professionals

Report:Rank Yourself With The eBusiness Maturity Model

Assessment: The Retail eCommerce Playbook

As retail companies evaluate their eCommerce opportunities, establishing a level set of their current strengths and weaknesses is essential. In 2008, Forrester introduced its proprietary eBusiness...

• Downloads: 848
• Comments: 1

For eBusiness & Channel Strategy Professionals

Report:Four Steps To Your Agile Future

Strategic Plan: The Agile Commerce Playbook

Today's multichannel company faces enormous pressure to adapt to changing customer expectations and emerging competitive threats. Legacy channel-centric approaches and siloed organizations can no...

• Downloads: 323

For eBusiness & Channel Strategy Professionals

Report:The Art And Science Of Retail eCommerce

Executive Overview: The Retail eCommerce Playbook

As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides...

• Downloads: 1094
• Comments: 4
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For eBusiness & Channel Strategy Professionals

Report:Trends In India's eCommerce Market

How Online Retail In India Is Evolving Differently From Other Major Markets

India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

• Downloads: 474

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: eBusiness Operations And Customer Acquisition Benchmarks

eBusiness Budgets Rise Again . . . And Will Continue To Grow

eBusiness budgets rose again in 2011 and will keep rising in 2012. Why? Competition is heating up. The average eBusiness team is still maturing, and B2B firms increasingly are entering the eBusiness...

• Downloads: 491
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For eBusiness & Channel Strategy Professionals

Report:Latin American Online Retail Forecast, 2012 To 2017

A Look At eCommerce Growth In Brazil, Mexico, And Argentina

Latin American online retail markets continue to intrigue eBusiness professionals around the world. As in years past, Brazil remains the leading market in Latin America: Online shopping extends to...

• Downloads: 555
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For eBusiness & Channel Strategy Professionals

Report:The State Of North American Digital Banking: Priorities, Goals, And Metrics

This is the first of two reports that details the findings from "The State Of North American Retail Banking eBusiness 2012," a Forrester report conducted in partnership with the Consumer Bankers...

• Downloads: 735
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For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2012: Mobile And Tablet Commerce

Forrester partners with Shop.org annually to survey retailers on their attitudes toward and investments in the online retail channel. This year the research specifically probes mobile and tablet...

• Downloads: 1565
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For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2012 To 2017 (Latin America)

ForecastView Spreadsheet

Online retail spending by category in Mexico, Brazil, and Argentina. Includes online buyers and online spending per buyer by categories such as computer hardware and software, consumer...

• Downloads: 7

For eBusiness & Channel Strategy Professionals

Report:US Cross-Channel Retail Forecast, 2011 To 2016

Mobile Growth To Amplify Web Pre-Shopping More Than Ever

As consumers are more likely to own mobile devices and spend more of their time online than ever before, they are also likely now than ever to use the Web to support their purchases. By 2016,...

• Downloads: 1304
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For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 4177

For eBusiness & Channel Strategy Professionals

Report:Case Study: USAA Makes Mobile Remote Deposit A Core Mobile Offering

Mobile Deposit Service Provides Customer Convenience While Cutting Costs

In 2009, USAA pioneered mobile remote deposit for its members. Two years later, the mobile deposit service — which is a part of a larger mobile strategy — has exceeded all expectations....

• Downloads: 409

For eBusiness & Channel Strategy Professionals

Report:What You Need To Know About Third-Party Recommendation Engines

eBusiness executives continue to look for new ways to increase their conversion rates and customer retention. In recent years, third-party recommendation engines, which have earned a reputation for...

• Downloads: 1150
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For eBusiness & Channel Strategy Professionals

Report:A Snapshot Of Emerging Mobile Commerce In China

Understanding The Adoption Of Key eBusiness Applications Within A Regional Context

With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...

• Downloads: 1019

For eBusiness & Channel Strategy Professionals

Report:How Travel eBusiness Can Engage Conversationalists, The New Social Media Group

From 2008 to 2010, 26.3 million more US online leisure travelers began using social media. Members of the group that travel eBusiness professionals need to pay attention to for their social commerce...

• Downloads: 749

For eBusiness & Channel Strategy Professionals

Report:Ten Ways To Maximize Cross-Selling Of Financial Products Online

Frequency Of Use Requires eBusiness To Take The Lead In Cross-Selling

The Web plays a central role in the lives of today's financial consumers. Consumers use this channel as the primary method of servicing their accounts and researching financial products for purchase....

• Downloads: 1149

For eBusiness & Channel Strategy Professionals

Report:Banking On Social Sites Is A Work In Progress

Privacy And Security Concerns Must Be Satisfied To Tap Emerging Demand

More than 250 financial institutions from 40 different countries have joined Facebook, looking for friends and future customers while testing the social networking waters. While many of these banks...

• Downloads: 846

For eBusiness & Channel Strategy Professionals

Report:Full-Service Wealth Management Firms Neglect The Net At Their Peril

Affluent US investors are managing their money online — but usually not at their full-service firms' sites. Why? Every direct brokerage's Web site is stronger than every full-service firm's...

• Downloads: 633

For Customer Experience Professionals

Report:What Consumers Do When They Can't Complete A Goal In Their Channel Of Choice

Forrester asked US consumers what they did after their first channel of choice — either Web or phone — failed to provide the information they needed. Our data shows that among those who...

• Downloads: 664

For eBusiness & Channel Strategy Professionals

Report:How French Consumers Use The Net To Research And Buy Financial Products

The Web Still Plays A Small Role As A Distribution Channel In France

The Internet has been slow to take off as a distribution channel for financial products in France. Although 18% of French consumers have researched a financial product online and 3% have bought a...

• Downloads: 355

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast By Demographics, 2/10 (US)

ForecastView Spreadsheet

Online Retail Forecast by Demographics (US): Online retail spending segmented by demographics of online buyers such as age, gender, and income. Includes historical data going back to 2002 plus a...

• Downloads: 10

For eBusiness & Channel Strategy Professionals

Report:Technographics Survey Highlights: Online Banking And Money Management Tools

European Technographics Financial Services Online Survey, Q4 2009

This highlight deck summarizes the key findings related to online banking and money management tools from Forrester's European Technographics Financial Services Online Survey, Q4 2009.

• Downloads: 1

For eBusiness & Channel Strategy Professionals

Report:Understanding Online Payment Preferences In International Markets

A knowledge of consumer payment preferences in international markets is essential to successful globalization: In few other areas does consumer behavior vary as greatly as it does in online payments....

• Downloads: 1628