About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
This Technographics Insight takes a look at US Green consumers and their spending habits.
This Technographics Insight takes a look at Gen Y¿s online activities in the US. It compares online audio, video, and gaming activities, social activities, communication activities and shopping...
Internet Use Is Up Dramatically, But Offline Media Still Holds Its Own
Forrester has surveyed US heads of household about their technology use for 10 years. We track more than 175 online activities relevant to consumers' daily lives, and we dive deeply into 48 media,...
While only 8% of consumers have used a mobile phone to purchase products, it is none the less becoming a growing trend. With MasterCard's introduction of their PayPass and Visa's payWave, consumers...
This highlight deck reviews the key findings from the Q2 2007 Retail & Customer Service Online Survey. This survey covered questions given to US adults around their experience with purchasing...
This Technographics Data Chart looks at the trends for consumers using education software on their PC and using their PCs and the Internet for online education courses and career-related activities....
Behavioral Targeting Is A Gold Mine For Interactive Marketers
Forrester tracks more than 150 activities, diving deep into 38 common and emerging media, shopping, communications, entertainment, and social networking online activities. The results are sometimes...