About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...
Road Map: The Workforce Enablement Playbook
This report outlines Forrester's solution to help IT infrastructure and operations (I&O) leaders develop their five-year technology road map for workforce computing. This is important because into...

Vision: The Workforce Enablement Playbook
This report outlines the vision of Forrester's solution for infrastructure and operations (I&O) executives responsible for "end user computing" — the delivery and support of technology and...
Landscape: The Workforce Enablement Playbook
2012 brought a tectonic shift in worker technology requirements. Many more employees now purchase their own devices, bring them to work, and use them to conduct personal and professional activities...
Benchmark: The CIO's Mobile Engagement Playbook
Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

Channel Partners' Plans And Needs For Business Model Transformation
As technologies and tech decision-makers' needs evolve at a livelier pace, channel professionals need to consider channel partners' perceptions and investment plans and develop their own game plan to...

Three key forces are reshaping the enterprise resource planning (ERP) market: the growing demands of global businesses; the increasing need for industry-specific functionality; and the expanding use...

Understanding The What And Why Of Business Executives' Spending On Technology
After nearly a decade in hibernation, the business buyer has re-emerged as a major spender and force in IT spending. To better understand the return of tech spending outside the formal IT budget and...

Tools And Technology: The Mobile App Development Playbook
Traversing the mobile app development technology landscape is challenging — particularly due to the different native, hybrid, and web-based development approaches; the range of infrastructure...

I&O Professionals Need The Right Policies, Technologies, And Skills To Secure Enterprise Data
Employees are rapidly embracing personal devices, consumer software, and public cloud services for work to increase personal productivity and efficiency, a trend that Forrester refers to as...
Which Channels Are Customers Sourcing From?
In 2010, Forrester published a report on channel sweet spots to address how small and medium-size businesses (SMBs) source their software needs. Two years later, we're revisiting this topic to...

Analysis Of 13 Global Leaders' Capabilities And How They Stack Up
Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don't know how to move...

Vision: The CRM Playbook
The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

Landscape: The Mobile App Development Playbook
Enterprises are facing challenges with mobile enablement that are similar in many ways to technology challenges we've seen in the past — yet these challenges are coming with ferocity unlike...

Manage Mobile Complexity Through A Corporate App Store
Today, many employees use their personally owned smartphones and tablets for work to access a variety of mobile applications. Some companies are also proactively deploying mobile applications to...

Unveiling The Software Strategies Of Top-Performing Companies
During November 2011 and December 2011, Forrester surveyed 2,438 software decision-makers across Canada, France, Germany, the UK, and the US to determine their spending priorities around software. To...
Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years
This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...
Strategy Deep Dive: The Mobile Security And Operations Playbook
Mobile devices are everywhere: at work, in the hands of your customers, and with employees. Security and risk (S&R) professionals need to provide users with secure and seamless mobile access to...

Landscape: The CIO's Mobile Engagement Playbook
Tablets are the darlings of hypermobile employees who want to be always connected and productive. They are the newest player in the mobile landscape and are even starting to be a viable alternative...
I&O Should Manage Mobile Complexity Through A Corporate App Store
Today, employees are using personally owned smartphones and tablets at work, and firms are leveraging an array of mobile applications to interact with employees, customers, partners, and suppliers....

This report provides insight into corporate mobility adoption trends based on results from Forrester's Forrsights surveys of IT mobility decision-makers and end user workers in North American and...
Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers
Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...
Mobility Product Marketing Mix Must Include Digital Media
The enterprise mobility arena is heating up as companies are implementing various mobile networks, supporting multiple mobile devices, and deploying a wide range of information- and task-oriented...