eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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16 results in Reports

  • Mobile Channel for Consumers
  • Past 18 months
  • Healthcare & Life Sciences
  • For Marketing Leadership Professionals

    Report:Case Study: Zoetis Sponsors A Mobile App To Build Brand Awareness

    A Mobile Marketing POST Report

    Pfizer Animal Health, a global animal health company, was rebranded Zoetis in 2013. With a new name, the company needed a way to raise awareness in the marketplace. To connect with its audience, it...

    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2014: North American Digital Insurance

      The Age Of The Customer Mandates Five Actions In 2014

      Not that long ago, insurers dictated the engagement model for customers. Those days are gone. Now, customers are changing the rules: They are shifting from being passive sideliners and are willing...

      • Downloads: 4
    • For Application Development & Delivery Professionals

      Report:Use Sensors To Take Apps To The Next Level Of Customer Engagement

      Apps Are Better And Customers Are Happier When Sensor Data Enriches Experiences

      Most apps are boring. Sensors can help. Sensors are data collectors that measure physical properties of the real-world such as location, pressure, humidity, touch, voice, and much more. You can find...

      • Downloads: 12
    • For CIO Professionals

      Report:2014 Technology Imperatives For US Healthcare Insurers

      US Healthcare Payers Are Rocked By A Regulatory Tsunami

      The healthcare payer market is being disrupted by new laws and regulations — especially the Affordable Care Act (ACA). In response to the new regulations, the health insurance industry is...

      • Downloads: 111
      • Comments: 1
      • Rating:
    • For CIO Professionals

      Report:2014 Technology Imperatives For US Healthcare Providers

      The Regulatory Tsunami Upends US Healthcare BT

      The seismic shift in business goals brought about by the Affordable Care Act and other legislative actions are causing providers to forge new relationships with care delivery stakeholders. The...

      • Downloads: 340
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:mHealth Illustrates New Business Opportunities

      How To Combine New Data Sources, Cloud Resources, And Engagement Tactics To Maximize Impact In Mobile Moments

      A phenomenal amount of innovation is happening in the healthcare and wellness industries that places them at the forefront of mobile engagement. From wrist bands to smart pills, firms are using...

      • Downloads: 338
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Quick Take: Google's Smart Contact Lens Project

      Technological And Social Forces Will Drive A Long Tail Of Wearable Devices

      Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have...

      • Downloads: 113
    • For CIO Professionals

      Report:The Internet Of Things Comes Home, Bit By Bit

      Digital Homes Will Get Smart In Small Steps

      The connected world's tendrils are expanding far and wide to gear like farm equipment and parking meters, yet most consumers' homes remain a simple endpoint of connectivity whose intelligence is...

      • Downloads: 730
      • Rating:
    • For CIO Professionals

      Report:Services For The Digital Self

      The Battle To Serve You . . . And Profit From Your Data

      People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

      • Downloads: 585
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

      Disruption Drives 12 Trends In Digital Insurance Agendas

      There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

      • Downloads: 949
      • Comments: 2
      • Rating:
    • For CIO Professionals

      Report:Mobile Engagement Demands Process Transformation

      Processes: The CIO's Mobile Engagement Playbook

      To take advantage of an app in an employee's or customer's pocket, you have to help them accomplish a task quickly and easily whenever they want to and wherever they are. That means CIOs and business...

      • Downloads: 604
      • Rating:
    • For Marketing Leadership Professionals

      Report:Fitness Wearables — Many Products, Few Customers

      Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

      Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

      • Downloads: 670
      • Comments: 1
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Mobile Insurance In 2013

      Landscape: The Mobile Insurance Strategy Playbook

      Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

      • Downloads: 1079
      • Comments: 1
      • Rating:
    • For CIO Professionals

      Report:The Business Impact Of Mobile Engagement

      Business Case: The CIO's Mobile Engagement Playbook

      Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

      • Downloads: 1004
      • Rating:
    • For Marketing Leadership Professionals

      Report:Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal

      Forrester Technographics Digital Consumer Community Report

      Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack...

      • Downloads: 11
    • For CIO Professionals

      Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

      Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

      This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

      • Downloads: 372