Forrester

For eBusiness & Channel Strategy Professionals

Report:Case Study: Yelp's Mobile Customers Help It Build A Better Core Product

An Empowered Report

Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly...

• Downloads: 310

For Marketing Leadership Professionals

Report:Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

An Empowered Report

RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...

• Downloads: 310

For Marketing Leadership Professionals

Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

An Empowered Report: Nike Creates A Location-Aware Mobile Experience

Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

• Downloads: 454

For Marketing Leadership Professionals

Report:Case Study: CNN iReport's Mobile Army Of Creators

An Empowered Report: CNN Turns Smartphone Owners Into Civilian Reporters

CNN has created an army of engaged civilian reporters though the iReport feature of its iPhone app. By taking advantage of the advanced capabilities of today's smartphones, iReport both enhances...

• Downloads: 252

For Marketing Leadership Professionals

Report:Designing A Mobile Empowered Product Strategy

An Empowered Report: Applying The IDEA Framework To Smartphone Users

Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA...

• Downloads: 1173

For Marketing Leadership Professionals

Report:Consumers Are Ready To Embrace Touchscreen Electronics

While touchscreen devices are still an emerging technology and an area open to creative expansion, most consumers have used, seen, or own a product that utilizes a touch interface. The prevalence of...

• Downloads: 200

For Marketing Leadership Professionals

Report:Netbooks Are The Third PC Form Factor

Netbook Strategists Should Position Them As Complements To A Main PC

Netbooks are one of the hottest consumer product categories in the consumer technology industry. Consumer product strategists want to know how many consumers are interested in netbooks and whether...

• Downloads: 686

For CMO Professionals

Report:The Future Of Apple Inc.

By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home

Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for that...

• Downloads: 1362

For Marketing Leadership Professionals

Report:The Age Of Style In Consumer PCs

Visual Design Takes Center Stage In 2007, Explodes By 2012

The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...

• Downloads: 256