eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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4 results in Reports

  • Mobile Channel for Consumers
  • J. P. Gownder
  • Consumer Technographics
  • For Marketing Leadership Professionals

    Report:Designing A Mobile Empowered Product Strategy

    An Empowered Report: Applying The IDEA Framework To Smartphone Users

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA...

    • Downloads: 1207
  • For Marketing Leadership Professionals

    Report:Consumers Are Ready To Embrace Touchscreen Electronics

    While touchscreen devices are still an emerging technology and an area open to creative expansion, most consumers have used, seen, or own a product that utilizes a touch interface. The prevalence of...

    • Downloads: 209
  • For Marketing Leadership Professionals

    Report:Netbooks Are The Third PC Form Factor

    Netbook Strategists Should Position Them As Complements To A Main PC

    Netbooks are one of the hottest consumer product categories in the consumer technology industry. Consumer product strategists want to know how many consumers are interested in netbooks and whether...

    • Downloads: 688
  • For Marketing Leadership Professionals

    Report:The Age Of Style In Consumer PCs

    Visual Design Takes Center Stage In 2007, Explodes By 2012

    The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...

    • Downloads: 266