Forrester

For Marketing Leadership Professionals

Report:Designing A Mobile Empowered Product Strategy

An Empowered Report: Applying The IDEA Framework To Smartphone Users

Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA...

• Downloads: 1179

For Marketing Leadership Professionals

Report:Consumers Are Ready To Embrace Touchscreen Electronics

While touchscreen devices are still an emerging technology and an area open to creative expansion, most consumers have used, seen, or own a product that utilizes a touch interface. The prevalence of...

• Downloads: 200

For Marketing Leadership Professionals

Report:Netbooks Are The Third PC Form Factor

Netbook Strategists Should Position Them As Complements To A Main PC

Netbooks are one of the hottest consumer product categories in the consumer technology industry. Consumer product strategists want to know how many consumers are interested in netbooks and whether...

• Downloads: 687

For Marketing Leadership Professionals

Report:The Age Of Style In Consumer PCs

Visual Design Takes Center Stage In 2007, Explodes By 2012

The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...

• Downloads: 258