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For eBusiness & Channel Strategy Professionals

Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

Disruption Drives 12 Trends In Digital Insurance Agendas

There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

• Downloads: 136

For eBusiness & Channel Strategy Professionals

Report:How US Consumers Shop On Mobile Devices

Consumers Use Mobile Phones Primarily For In-Store Product Research

Sales remain small on mobile devices, and online retailers are taking a cautious approach to investment in mobile services — for now. In this report, we discuss the size of the US mobile retail...

• Downloads: 202

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: Five Trends Shaping The Next Generation Of North American Digital Banking

In this report we explore five trends that will affect the next generation of digital banking. Rising digital customer expectations, advances in technology, and continued digital disruption threats...

• Downloads: 253

For eBusiness & Channel Strategy Professionals

Report:2013 US Mobile Banking Functionality Rankings

Forrester Evaluates The Four Largest Banks' Retail Mobile Offerings

With customer expectations rising and substantial business at stake, digital banking strategy teams know they need to keep improving their mobile services. This is one of three reports that detail...

• Downloads: 246

For eBusiness & Channel Strategy Professionals

Report:Mobile Habits Of The Retail Shopper In China

How Mobile Influences Sales In The World's Largest Mobile Phone Market

China, the world's largest mobile phone market, boasts more subscribers than the US by a wide margin, with more than 1 billion mobile subscribers, 202 million of which are 3G subscribers. eBusiness...

• Downloads: 196
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For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Insurance In 2013

Landscape: The Mobile Insurance Strategy Playbook

Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

• Downloads: 544
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Report:US Mobile Retail Forecast, 2012 To 2017

The rapid growth and ubiquity of smartphones naturally means that a significant portion of Internet activity, including shopping, will migrate to this mobile device. While mobile browsing on retail...

• Downloads: 716
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For eBusiness & Channel Strategy Professionals

Report:US Mobile Payments Forecast, 2013 To 2017

US Mobile Payments Will Reach $90 Billion By 2017

Innovation and competitive disruption in mobile payments continued at an accelerated pace throughout 2012, but consumer adoption lagged behind the industry hype. Over the next five years, US...

• Downloads: 723

For eBusiness & Channel Strategy Professionals

Report:Mobile Opportunities For Brick-And-Mortar Establishments In Canada

Mobile will fundamentally change consumer behavior in local establishments in the decades to come. It already generates substantial web traffic for consumer-facing companies and is increasingly...

• Downloads: 206

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Mobile Banking Forecast, 2012 To 2017 (EU-7)

ForecastView Spreadsheet

Adoption of mobile banking by individual mobile users in the EU-7 countries of France, Germany, Italy, Netherlands, Spain, Sweden, and UK. The forecast segments the addressable market and...

• Downloads: 5

For eBusiness & Channel Strategy Professionals

Report:Digital Insurance Teams Need A Tablet Strategy

The intuitive design and the standard features of tablets make it possible for digital insurance teams to create compelling customer experiences and support insurance agents in an effective and...

• Downloads: 382
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Report:The Mobile Banking Imperative

Vision: The Mobile Banking Strategy Playbook

This report gives eBusiness and channel strategy professionals at banks a vision for what the future of mobile banking will be and why it is critical to develop a clear mobile strategy focused on...

• Downloads: 689
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For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Technology Adoption

A Benchmarking Guide For eBusiness Professionals

Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

• Downloads: 1027
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For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Banking In Europe 2012

Mobile Banking Is A Major Strategic Shift, Not Just Another Channel

Most European banks have now launched their mobile offerings, and customers are steadily adopting mobile banking: 21% of European Net users with a mobile phone now use at least one form of mobile...

• Downloads: 658
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For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2012: Mobile And Tablet Commerce

Forrester partners with Shop.org annually to survey retailers on their attitudes toward and investments in the online retail channel. This year the research specifically probes mobile and tablet...

• Downloads: 1565
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For eBusiness & Channel Strategy Professionals

Report:EU Mobile Commerce Forecast, 2012 To 2017

Mobile eCommerce revenues across Europe will rise from €1.7 billion in 2011 to €19.2 billion in 2017, reaching 6.8% of total web sales. Simple, easy to merchandise categories such as...

• Downloads: 731
• Comments: 3

For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 4179

For eBusiness & Channel Strategy Professionals

Report:Which Digital Touchpoints Should You Focus On Now?

Use The Splinternet Engagement Index To Jumpstart Your Agile Commerce Strategy

This report, originally written for market insights professionals, includes content relevant to eBusiness and channel strategy professionals. Here's why: The golden age of the Web is over. The...

• Downloads: 574
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For eBusiness & Channel Strategy Professionals

Report:US Online Retail Forecast, 2011 To 2016

eCommerce Tops $200 Billion In 2011

eCommerce sales continue to grow rapidly, having topped $200 billion in 2011. Forrester expects that online sales will grow from 7% of overall retail sales to close to 9% by 2016. Key drivers of this...

• Downloads: 2089
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For eBusiness & Channel Strategy Professionals

Report:The Digitization Of The In-Store Experience

Mobile Devices And Interactive Displays Are Redefining The In-Store Experience For Sales Associates And Customers Alike

Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of this...

• Downloads: 2106
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For eBusiness & Channel Strategy Professionals

Report:Mobile Healthcare's Slow Adoption Curve

Health Insurance eBusiness Professionals Must Press On Despite Low Demand

Health insurance eBusiness professionals have entered the mobile fray. Apps and mobile sites span the administrative and the health and wellness spectrum, but US online commercially insured consumers...

• Downloads: 713
• Comments: 1

For eBusiness & Channel Strategy Professionals

Report:The ROI Of Mobile Investing And Mobile Trading

Making The Business Case For Mobile Efforts At Wealth Management Firms

Mobile has become a high priority for eBusiness teams at wealth management and investment firms. In the US, the proportion of online adults who use the mobile channel to manage their investments rose...

• Downloads: 612

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Driving Consumers To Purchase

eBusiness Professionals Should Employ These Tactics To Engage Consumers

2D bar codes have gone from an obscure topic in technology circles to a hot topic in print media and retail circles as a way to connect customers to their offerings through a mobile interface. But...

• Downloads: 581
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For eBusiness & Channel Strategy Professionals

Report:European Online Christmas Retail Outlook, 2011

This Christmas Season eBusiness Executives Will Turn To A Wider Range Of Touchpoints Than Ever To Engage Bargain-Hungry, Web-Savvy Shoppers

Christmas 2011 will see European shoppers more connected, informed, and web-savvy than ever as they head both online and to the high street to find the perfect gift. With overall retail growth...

• Downloads: 196

For eBusiness & Channel Strategy Professionals

Report:How Spanish Banking Customers Use Different Channels, 2011

Spanish banks have been at the forefront of banking innovation in Europe, yet customer behavior in Spain has been slow to change. Spanish customers are more likely than customers almost anywhere in...

• Downloads: 360
• Comments: 1