Forrester

For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 4174

For eBusiness & Channel Strategy Professionals

Report:How Spanish Banking Customers Use Different Channels, 2011

Spanish banks have been at the forefront of banking innovation in Europe, yet customer behavior in Spain has been slow to change. Spanish customers are more likely than customers almost anywhere in...

• Downloads: 360
• Comments: 1

For eBusiness & Channel Strategy Professionals

Report:How German Banking Customers Use Different Channels, 2011

In Germany, as many consumers now bank online as in the branch. Younger, better-educated customers with higher incomes are migrating to the Internet and the mobile channel. While the Web is becoming...

• Downloads: 430
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

The Convenience Quotient Of Mobile Services: A Facebook Case Study

Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

• Downloads: 286

For eBusiness & Channel Strategy Professionals

Report:The State Of US Mobile Banking: 2011

Mainstream Adoption Hinges On Issues With Value, Security, And Support

Mobile banking adoption continues to gather momentum in the US, fueled by strong consumer appetite for smartphones and banks' burgeoning supply of new mobile banking applications, websites, and...

• Downloads: 1488

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Banking In Europe: 2011

Mobile Banking Is Finally Taking Off

Most European banks have invested in mobile banking over the past few years, and consumers are finally starting to use it. Adoption has grown tremendously but is still far from mainstream acceptance....

• Downloads: 967

For eBusiness & Channel Strategy Professionals

Report:Mobile Technographics®: US Online Shoppers

Choosing The Right Approach For Your Target Consumers

Consumers' spending on products and services via mobile devices, as well as their increasing reliance on them for product research, is intensifying the mobile imperative for retailers. Forrester...

• Downloads: 1350

For eBusiness & Channel Strategy Professionals

Report:US Mobile Banking Forecast, 2010 To 2015

Robust Growth To Drive Demand For Stronger Mobile Functionality

US mobile banking adoption has experienced rapid growth in the past three years, more than doubling from 5% of online adults in 2007 to 12% in Q2 2010. By 2015, Forrester predicts that one in five US...

• Downloads: 1630

For eBusiness & Channel Strategy Professionals

Report:Mobile Banking Will Displace Online Banking For Routine Interactions

Mobile banking's time has finally come. Thanks to growing smartphone adoption, fast all-you-can-eat data plans, and more compelling mobile content, we expect more people to start using mobile banking...

• Downloads: 1146

For eBusiness & Channel Strategy Professionals

Report:How Travel eBusiness Can Win Friends And Influence Travelers

An In-Depth Look At Travel Social Fans, The Travelers Who Friend, Follow, Or Fan Travel Companies And Destinations On Social Media Sites

Travelers view social media as more than a way to stay in touch with people they know. Forrester data reveals that two in five US online leisure travelers have friended, followed, or become a fan of...

• Downloads: 674

For eBusiness & Channel Strategy Professionals

Report:A Snapshot Of Emerging Mobile Commerce In China

Understanding The Adoption Of Key eBusiness Applications Within A Regional Context

With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...

• Downloads: 1019

For eBusiness & Channel Strategy Professionals

Report:Case Study: Yahoo! Fantasy Football

Mobile Consumers Create Multichannel Value

Most consumer product and services companies work from the assumption that multichannel customers are the most valuable. All the evidence indicates that this is true. They also assume that mobile...

• Downloads: 367

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Banking In Europe: 2010

Mobile Banking's Time Has Finally Come

About one in eight European Net users with a mobile phone use mobile banking today — with SMS account alerts being the most common type. Today's users are early adopters who use mobile banking...

• Downloads: 1085

For eBusiness & Channel Strategy Professionals

Report:Technographics Survey Highlights: Online Banking And Money Management Tools

European Technographics Financial Services Online Survey, Q4 2009

This highlight deck summarizes the key findings related to online banking and money management tools from Forrester's European Technographics Financial Services Online Survey, Q4 2009.

• Downloads: 1

For eBusiness & Channel Strategy Professionals

Report:Engaging Smartphone Users

Why Designing Strategies For High-End Mobile Devices Makes Sense

With 4 billion cell phones and 1 billion PCs in the world, cell phones are clearly the next digital frontier for companies looking to engage with their customers in a more persistent and personalized...

• Downloads: 1250

For eBusiness & Channel Strategy Professionals

Report:Technographics® Survey Highlight: Canadian Online Trust and Mobile Banking

North American Technographics® Financial Services, Media, And Marketing Online Survey, Q3 2009 (Canada)

This highlight deck summarizes the key findings related to online trust and mobile banking from the North American Technographics Financial Services, Media, And Marketing Online Survey, Q3 2009...

For eBusiness & Channel Strategy Professionals

Report:Technographics® Survey Highlight: US Financial Activities on Mobile Phones

North American Technographics Payments And Financial Products Online Survey, Q4 2009 (US)

This highlight deck summarizes the key findings related to mobile banking from Forrester's North American Technographics Payments And Financial Products Online Survey, Q4 2009 (US).

For eBusiness & Channel Strategy Professionals

Report:Technographics® Survey Highlights: US Online Consumers' Investment Behaviors

This highlight deck summarizes the key findings related to consumers' investment behaviors. This is the third survey highlight in a series from the North American Technographics Investments And...

For eBusiness & Channel Strategy Professionals

Report:Seizing Insurance's Mobile Opportunity

Customer Adoption And Investment Grow As US Insurers Play Catch-Up

Smartphone adoption among US insurance customers is growing, and customers are beginning to engage with insurers via the mobile Web for policy administration, claims, and bill pay. eBusiness and...

• Downloads: 1195

For eBusiness & Channel Strategy Professionals

Report:The Convenience Quotient Of Mobile Services: A Facebook Case Study

How To Make Mobile Services As Convenient As PC-Based Experiences

The mobile industry has long imagined that cell phones may one day displace the PC for many consumer activities. For now, the vast majority of consumers prefer the PC to a mobile device for most...

• Downloads: 1226

For eBusiness & Channel Strategy Professionals

Report:Case Study: Bank Of America Makes The Most Of Mobile Banking

A Mobile POST Case Study

Bank of America's mobile strategy aims to offer customers control of their accounts and convenient information through the most advanced mobile services available. Connectors and SuperConnecteds,...

• Downloads: 1522

For eBusiness & Channel Strategy Professionals

Report:How Consumers Connect Around The World

Extending Digital Media Strategies To Emerging Markets

Forrester forecasts that the number of PC-based Internet connections will grow from 1.2 billion users in 2007 to 2.2 billion — or 25% of the world's population — by 2013. While large,...

• Downloads: 1024

For eBusiness & Channel Strategy Professionals

Report:Using Digital Channels To Calm The Angry Traveler

Travelers are fed up. There are 15% fewer travelers who enjoy using the Web in 2009 than there were in 2007. Just one in three US online travelers feels that travel Web sites do a good job presenting...

• Downloads: 611

For eBusiness & Channel Strategy Professionals

Report:Travel eBusiness Must Champion Mobile Booking Benefits

One in three US online business travelers and nearly one in four US online leisure travelers own Web-enabled mobile phones. Roughly one-half of these travelers have used their mobile devices for...

• Downloads: 260

For eBusiness & Channel Strategy Professionals

Report:Success In Mobile Commerce Means Asking The Right Questions Now

Forrester recently adapted its methodology for creating a successful social strategy — based on understanding people, objectives, strategy, and technology (POST) — to the mobile strategy...

• Downloads: 854