Forrester

For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 4236

For eBusiness & Channel Strategy Professionals

Report:Mobile Is Not Just Another Channel

How eBusiness Executives Can Create Unique Offerings For Portable Devices

eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is...

• Downloads: 1842

For eBusiness & Channel Strategy Professionals

Report:Case Study: Yahoo! Fantasy Football

Mobile Consumers Create Multichannel Value

Most consumer product and services companies work from the assumption that multichannel customers are the most valuable. All the evidence indicates that this is true. They also assume that mobile...

• Downloads: 369

For eBusiness & Channel Strategy Professionals

Report:Success In Mobile Commerce Means Asking The Right Questions Now

Forrester recently adapted its methodology for creating a successful social strategy — based on understanding people, objectives, strategy, and technology (POST) — to the mobile strategy...

• Downloads: 859

For eBusiness & Channel Strategy Professionals

Report:Preparing For New Competitors In The Mobile Game Console Market

Nintendo has dominated the mobile console market since the introduction of the original Game Boy, but the rise of powerful new devices like the Sony PSP and Apple's iPhone means the mobile console...

• Downloads: 487

For eBusiness & Channel Strategy Professionals

Report:Technographics® Survey Highlights: North American Technographics® Travel Online Survey, Q1 2008

This highlight deck reviews the key findings from the Q1 2008 Travel Online Survey. This survey covered questions given to US adults around travel habits.

• Downloads: 1