eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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3 results in Reports

  • Consumer Mobile Activities
  • Consumer Technographics
  • eBusiness & Channel Strategy
  • Sucharita Mulpuru
  • Retail

  • For eBusiness & Channel Strategy Professionals

    Report:How US Consumers Shop On Mobile Devices

    Consumers Use Mobile Phones Primarily For In-Store Product Research

    Sucharita Mulpuru, Marcus JohnsonMay 13, 2013

    Sales remain small on mobile devices, and online retailers are taking a cautious approach to investment in mobile services — for now. In this report, we discuss the size of the US mobile retail...

    • Downloads: 170

  • For eBusiness & Channel Strategy Professionals

    Report:Success In Mobile Commerce Means Asking The Right Questions Now

    Sucharita MulpuruJuly 16, 2009

    Forrester recently adapted its methodology for creating a successful social strategy — based on understanding people, objectives, strategy, and technology (POST) — to the mobile strategy...

    • Downloads: 854

  • For eBusiness & Channel Strategy Professionals

    Report:The Emerging Opportunity In Mobile Commerce

    Explosive iPhone Adoption Resuscitates An Old Idea

    Sucharita MulpuruFebruary 12, 2009

    The rapid consumer adoption of the iPhone has encouraged retailers to once again consider the mobile-enabled commerce opportunity. Only 14% of US Web buyers who own a mobile device that is capable of...

    • Downloads: 1908
 
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