Forrester

For Marketing Leadership Professionals

Report:The Mobile Application Life Cycle

Refine Your App Strategy In Anticipation Of The Second Wave

The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

• Downloads: 1224
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For Marketing Leadership Professionals

Report:Western European Mobile Forecast, 2011 To 2016

Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

• Downloads: 1065
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For Marketing Leadership Professionals

Report:Gambling: Bet On Mobile Products And Services

After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

• Downloads: 561

For Marketing Leadership Professionals

Report:Why The "Web Versus Application" Debate Is Irrelevant To Your Mobile Product Strategy

Consumer product strategists designing product experiences for mobile phones and smartphones must decide on their development priorities across the mobile Web and applications. While some believe...

• Downloads: 1307

For Marketing Leadership Professionals

Report:Mobile Payments Enter A Disruptive Phase

The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the digital...

• Downloads: 2506
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For Marketing Leadership Professionals

Report:Europe Mobile Technographics®: 2010

An Empowered Report: An Example Of Mobile Behavior Among UK Online Shoppers

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester published its Mobile Technographics analysis, offering...

• Downloads: 973

For Marketing Leadership Professionals

Report:Western European Mobile Games Forecast, 2010 To 2015

The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market

The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the...

• Downloads: 791

For Marketing Leadership Professionals

Report:The Future Of Application Stores

What To Expect When Defining Your Mobile Consumer Road Map

The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities for...

• Downloads: 1789

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Commerce In Europe

Mobile Commerce Is Still Nascent And Shows A Small But Growing Market Opportunity

European mobile commerce is still at an early stage. Digital content is still the primary product purchased via mobile devices, but consumers show growing interest in using their mobile phone for all...

• Downloads: 997

For Marketing Leadership Professionals

Report:Profiling Your Best Mobile Customers

A Picture Of European Mobile-Savvy Users

iPhone users, despite being the heaviest users of mobile services, are only a subset of your customer base. Forrester's data shows that they represent just 2% of the European mobile population. A...

• Downloads: 992

For Marketing Leadership Professionals

Report:How Can European Operators Make The Most Of Mobile Marketing And Advertising?

For years, telecom operators have bet on mobile marketing and advertising as a way to generate new revenue streams. Neither has fulfilled their initially high revenue expectations yet. Now that this...

• Downloads: 962

For Marketing Leadership Professionals

Report:How Public Authorities Can Make The Most Of Mobile Services

Brands and companies are not the only ones that should tap into mobile opportunities. Public authorities can use mobile to improve the quality of life of their citizens and to develop their region's...

• Downloads: 612

For Marketing Leadership Professionals

Report:Travel Firms' Initial European Mobile Strategies Should Focus On Convenient Services

Travel is inherently mobile. Now that the promise of location-enhanced services is beginning to be fulfilled on mobile phones, travelers are starting to use their devices as personal travel...

• Downloads: 655

For Marketing Leadership Professionals

Report:Mobile Technographics® In Europe

The mobile revolution is only just getting started. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also increasingly...

• Downloads: 944

For Marketing Leadership Professionals

Report:Why Mobile Could Reinvent Social Computing

A Glimpse Into The European Mobile Social Web Landscape

Mobile social activity is more than just accessing social networking sites while on the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than just...

• Downloads: 1511

For Marketing Leadership Professionals

Report:Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

Many firms in the mobile and financial arena in Europe want to replicate the success of Japan's mobile contactless payments. Many of them are focusing on leveraging a standardized technology —...

• Downloads: 1368

For Marketing Leadership Professionals

Report:The Future Of Location-Based Services: Four Service Categories Will Emerge

Location is at the very heart of the mobile value proposition. Thirty percent of European online consumers with mobile phones are interested in using mobile GPS/navigation services, while 52% of...

• Downloads: 1435

For Marketing Leadership Professionals

Report:The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications via...

• Downloads: 1910