eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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20 results in Reports

  • Consumer Mobile Activities
  • Consumer Technographics
  • Thomas Husson
  • For Marketing Leadership Professionals

    Report:Understanding The Gap Between Consumers' And Marketers' Use Of Mobile

    Adoption of smartphones is skyrocketing around the globe. Increased sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is...

    • Downloads: 727
    • Rating:
  • For Marketing Leadership Professionals

    Report:Don't Confuse Tablet And Mobile Marketing

    Contextual Marketing Demands A Unique Approach To Tablets

    Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within...

    • Downloads: 639
    • Rating:
  • For Marketing Leadership Professionals

    Report:The Mobile Application Life Cycle

    Refine Your App Strategy In Anticipation Of The Second Wave

    The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

    • Downloads: 1375
    • Comments: 3
    • Rating:
  • For Marketing Leadership Professionals

    Report:Western European Mobile Forecast, 2011 To 2016

    Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

    The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

    • Downloads: 1135
    • Rating:
  • For Marketing Leadership Professionals

    Report:Gambling: Bet On Mobile Products And Services

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

    • Downloads: 612
  • For Marketing Leadership Professionals

    Report:Why The "Web Versus Application" Debate Is Irrelevant To Your Mobile Product Strategy

    Consumer product strategists designing product experiences for mobile phones and smartphones must decide on their development priorities across the mobile Web and applications. While some believe...

    • Downloads: 1355
  • For Marketing Leadership Professionals

    Report:Mobile Payments Enter A Disruptive Phase

    The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the digital...

    • Downloads: 2627
    • Rating:
  • For Marketing Leadership Professionals

    Report:Europe Mobile Technographics®: 2010

    An Empowered Report: An Example Of Mobile Behavior Among UK Online Shoppers

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester published its Mobile Technographics analysis, offering...

    • Downloads: 1003
  • For Marketing Leadership Professionals

    Report:Western European Mobile Games Forecast, 2010 To 2015

    The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market

    The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the...

    • Downloads: 814
  • For Marketing Leadership Professionals

    Report:The Future Of Application Stores

    What To Expect When Defining Your Mobile Consumer Road Map

    The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities for...

    • Downloads: 1836
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Commerce In Europe

    Mobile Commerce Is Still Nascent And Shows A Small But Growing Market Opportunity

    European mobile commerce is still at an early stage. Digital content is still the primary product purchased via mobile devices, but consumers show growing interest in using their mobile phone for all...

    • Downloads: 1019
  • For Marketing Leadership Professionals

    Report:Profiling Your Best Mobile Customers

    A Picture Of European Mobile-Savvy Users

    iPhone users, despite being the heaviest users of mobile services, are only a subset of your customer base. Forrester's data shows that they represent just 2% of the European mobile population. A...

    • Downloads: 1013
  • For Marketing Leadership Professionals

    Report:How Can European Operators Make The Most Of Mobile Marketing And Advertising?

    For years, telecom operators have bet on mobile marketing and advertising as a way to generate new revenue streams. Neither has fulfilled their initially high revenue expectations yet. Now that this...

    • Downloads: 984
  • For Marketing Leadership Professionals

    Report:How Public Authorities Can Make The Most Of Mobile Services

    Brands and companies are not the only ones that should tap into mobile opportunities. Public authorities can use mobile to improve the quality of life of their citizens and to develop their region's...

    • Downloads: 637
  • For Marketing Leadership Professionals

    Report:Travel Firms' Initial European Mobile Strategies Should Focus On Convenient Services

    Travel is inherently mobile. Now that the promise of location-enhanced services is beginning to be fulfilled on mobile phones, travelers are starting to use their devices as personal travel...

    • Downloads: 676
  • For Marketing Leadership Professionals

    Report:Mobile Technographics® In Europe

    The mobile revolution is only just getting started. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also increasingly...

    • Downloads: 953
  • For Marketing Leadership Professionals

    Report:Why Mobile Could Reinvent Social Computing

    A Glimpse Into The European Mobile Social Web Landscape

    Mobile social activity is more than just accessing social networking sites while on the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than just...

    • Downloads: 1527
  • For Marketing Leadership Professionals

    Report:Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

    Many firms in the mobile and financial arena in Europe want to replicate the success of Japan's mobile contactless payments. Many of them are focusing on leveraging a standardized technology —...

    • Downloads: 1400
  • For Marketing Leadership Professionals

    Report:The Future Of Location-Based Services: Four Service Categories Will Emerge

    Location is at the very heart of the mobile value proposition. Thirty percent of European online consumers with mobile phones are interested in using mobile GPS/navigation services, while 52% of...

    • Downloads: 1482
  • For Marketing Leadership Professionals

    Report:The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

    The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications via...

    • Downloads: 1942