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Mobile promises new ways for marketers to connect with their customers — like branded applications, video, and even on-the-go transactions — eventually. But in the short term, the...
At CTIA 2007, The Wireless Industry Commits To Mobile Marketing
The audience for mobile campaigns now tops 37 million, but interactive marketers are still more likely to experiment with PC-based emerging channels — many of which have smaller reach. What's...
The American Cancer Society (ACS) — a seasoned interactive marketer — saw mobile as an additional channel to connect people to its resources. The organization used targeted mobile keyword...