Forrester

For Marketing Leadership Professionals

Report:An Overview Of Online Consumers In Argentina

Latin American Consumer Technographics®

Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to connect...

• Downloads: 36

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Latin America

Latin American Consumer Technographics®

Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

• Downloads: 106
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For Marketing Leadership Professionals

Report:What Is Stopping Middle-Class Latin Americans From Adopting Technology?

A Technographics® Data Essentials Document

With the World Bank estimating that the global middle class will grow from 400 million in 2005 to 1.2 billion in 2030, it is critical for market insights professionals to pay special attention to how...

• Downloads: 70

For Marketing Leadership Professionals

Report:Understanding The Barriers To Technology Adoption Among Spanish-Dominant US Hispanic Consumers

A Technographics® Data Essentials Document

With an estimated 49 million Hispanics living in the US and a projected buying power of 1.4 trillion by 2013, it is clear that market research professionals need to pay special attention to the...

• Downloads: 152

For Marketing Leadership Professionals

Report:Understanding Latin American Online Consumers

Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

• Downloads: 99