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The Impact Of Media Fragmentation Patterns On Communication Strategy
Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...
New Mobile Ad Formats Help Shape The Marketing Continuum
After more than a decade of fast-paced innovation, mobile is creating a link between digital ads and their physical-world counterparts in magazines, billboards, bar codes, and aisles. With new mobile...